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Wix topic analytics
Topic
Updated May 18, 2026
Wix

4,674 Wix Fashion Stores: Stats & Market Data (2026)

4,674 active Wix stores fall into the Fashion segment, with 597 newly added in the last 30 days. Among stores with catalog data, the most common product count range is 10-49, with prices typically in the $25-$49 range. The leading categories are Apparel & Accessories, Arts & Entertainment, Jewelry & Watches. 75% maintain social media profiles — Instagram leads — and 1% run Meta ad campaigns.

75%
Social media
1%
Meta ads
63%
Contact info
Total Stores
4,674
Active Wix stores
New (30d)
597
Newly added in the last 30 days
Avg. Products
103
Among 4,605 stores with catalog data
Avg. Price
$139
Among 3,255 stores with pricing data

Growth trend

Stores newly indexed each month over the past 12 months

425 212 0
Jun
Jul
Aug
Sep
Oct
Nov
Dec
Jan
Feb
Mar
Apr
May

597 new stores were added in the past 30 days (13% of the total), showing steady growth. This is below the Wix average of 29%.

Products & categories

How many products stores carry, plus category breakdown.

1-9 1,195 · 26%
10-49 1,917 · 42%
50-199 1,037 · 23%
200-999 389 · 8%
1k-4.9k 65 · 1%
5k+ 2 · 0%
Category coverage

Categories are non-exclusive -- a store can belong to more than one category, so percentages may add up to more than 100%.

Apparel & Accessories
95% coverage
Arts & Entertainment
3% coverage
Jewelry & Watches
2% coverage
Beauty & Cosmetics
1% coverage
Home & Garden
1% coverage
Electronics 21 Celebrations & Gifts 19 Antiques & Collectibles 15 Books & Literature 8 Education & Courses 6 Toys & Games 6

Among stores with catalog data, most have smaller catalogs in the 10-49 product range. The average is higher at 103 because some stores carry much larger inventories. That's larger than the Wix average of 78. The strongest country concentrations are United States, United Kingdom, Brazil.

Pricing & currencies

How products are priced, plus the currencies stores list in.

Under $25 850 · 26%
$25-$49 1,126 · 35%
$50-$99 646 · 20%
$100-$199 319 · 10%
$200-$499 220 · 7%
$500+ 94 · 3%
Store currencies
USD 2,289 EUR 626 GBP 355 BRL 251 CAD 164 INR 153 AUD 95 MXN 93

Among stores with pricing data, the most common price range is $25-$49. The average is higher at $139 because some stores price much higher, pulling it up. That's below the Wix average of $365.

Social media platforms

Instagram (66%), Facebook (43%), TikTok (15%).

Instagram
66%
Facebook
43%
TikTok
15%
YouTube
13%
Twitter / X
11%
Pinterest
7%
LinkedIn
7%

Social media engagement is exceptionally high: 75% of stores maintain social profiles and 1% run Meta ads. That's 7 percentage points above the Wix average of 68%.

Marketing & analytics tools

Google Tag Manager (2%), Google Analytics (2%), Facebook Pixel (1%).

Google Tag Manager
2%
Google Analytics
2%
Facebook Pixel
1%
Google Ads
0%
Pinterest Pixel
0%
TikTok Pixel
0%

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Representative stores

A varied sample - weighted by data completeness, refreshed daily

28 products $112 avg 2 ads
Apparel & Accessories tall women's clothing women's pants
23 products $41 avg 2 ads
Apparel & Accessories luxury accessories fashion
672 products $25 avg 5 ads
Apparel & Accessories custom clothing personalized apparel
79 products $147 avg 2 ads
Apparel & Accessories layered clothing fashion
34 products $54 avg
Apparel & Accessories streetwear casual clothing
24 products $29 avg
Apparel & Accessories clothing fashion
34 products $33 avg
Apparel & Accessories women's clothing fashion
43 products $36 avg
Apparel & Accessories graphic tee clothing store
632 products $49 avg
Apparel & Accessories clothing fashion
335 products $41 avg
Apparel & Accessories swimwear fashion
8 products $31 avg
Apparel & Accessories clothing fashion

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FAQ

How many Wix Fashion stores are there?

We currently track 4,674 active Wix stores in the Fashion segment.

Are Wix Fashion stores growing?

Yes. In the last 30 days, 597 new stores were indexed in the Fashion segment, showing a 13% monthly growth rate.

What is the average product price in Wix Fashion stores?

Among stores with pricing data, the average listed price is about $139, with the most common pricing band at $25-$49.

How often is the data updated?

The data is updated weekly. Most store records are refreshed within a few days of any change.

Can I export the data?

Yes. All paid plans include CSV exports. You can use the data for lead generation, market research, and competitor analysis.