470 Wix Boutique Stores: Stats & Market Data (2026)
470 active Wix stores fall into the Boutique segment, with 34 newly added in the last 30 days. Among stores with catalog data, the most common product count range is 10-49, with prices typically in the $25-$49 range. The leading categories are Apparel & Accessories, Home & Garden, Arts & Entertainment. 82% maintain social media profiles — Instagram leads — and 2% run Meta ad campaigns.
Growth trend
Stores newly indexed each month over the past 12 months
34 new stores were added in the past 30 days (7% of the total), showing steady growth. This is below the Wix average of 13%.
Products & categories
How many products stores carry, plus category breakdown.
Categories are non-exclusive -- a store can belong to more than one category, so percentages may add up to more than 100%.
Among stores with catalog data, most have smaller catalogs in the 10-49 product range. The average is higher at 166 because some stores carry much larger inventories. That's larger than the Wix average of 78. The strongest country concentrations are United States, France, United Kingdom.
Pricing & currencies
How products are priced, plus the currencies stores list in.
Among stores with pricing data, the most common price range is $25-$49. The average is higher at $138 because some stores price much higher, pulling it up. That's below the Wix average of $363.
Marketing & analytics tools
Google Analytics (4%), Facebook Pixel (2%), Google Tag Manager (1%).
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Start Free TrialFAQ
How many Wix Boutique stores are there?
We currently track 470 active Wix stores in the Boutique segment.
Are Wix Boutique stores growing?
Yes. In the last 30 days, 34 new stores were indexed in the Boutique segment, showing a 7% monthly growth rate.
What is the average product price in Wix Boutique stores?
Among stores with pricing data, the average listed price is about $138, with the most common pricing band at $25-$49.
How often is the data updated?
The data is updated weekly. Most store records are refreshed within a few days of any change.
Can I export the data?
Yes. All paid plans include CSV exports. You can use the data for lead generation, market research, and competitor analysis.
Social media platforms
Instagram (72%), Facebook (58%), TikTok (12%).
Social media engagement is exceptionally high: 82% of stores maintain social profiles and 2% run Meta ads. That's 8 percentage points above the Wix average of 74%.