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Wix topic analytics
Topic
Updated Apr 6, 2026
Wix

285 Wix Sex toys Stores: Stats & Market Data (2026)

285 active Wix stores fall into the Sex toys segment, with 14 newly added in the last 30 days. Among stores with catalog data, the most common product count range is 10-49, with prices typically in the Under $25 range. The leading categories are Adult, Apparel & Accessories, Health. 64% maintain social media profiles — Instagram leads — and 0% run Meta ad campaigns.

64%
Social media
0%
Meta ads
97%
Contact info
Total Stores
285
Active Wix stores
New (30d)
14
Newly added in the last 30 days
Avg. Products
163
Among 244 stores with catalog data
Avg. Price
$319
Among 204 stores with pricing data

Growth trend

Stores newly indexed each month over the past 12 months

14 7 0
May
Jun
Jul
Aug
Sep
Oct
Nov
Dec
Jan
Feb
Mar
Apr

14 new stores were added in the past 30 days (5% of the total). Growth has slowed, but new stores are still opening.

Products & categories

How many products stores carry, plus category breakdown.

1-9 72 · 30%
10-49 93 · 38%
50-199 42 · 17%
200-999 31 · 13%
1k-4.9k 5 · 2%
5k+ 1 · 0%
Category coverage

Categories are non-exclusive -- a store can belong to more than one category, so percentages may add up to more than 100%.

Adult
100% coverage
Apparel & Accessories 1 Health 1

Among stores with catalog data, most have smaller catalogs in the 10-49 product range. The average is higher at 163 because some stores carry much larger inventories. That's larger than the Wix average of 79. The strongest country concentrations are United States, Brazil, United Kingdom.

Pricing & currencies

How products are priced, plus the currencies stores list in.

Under $25 77 · 38%
$25-$49 61 · 30%
$50-$99 39 · 19%
$100-$199 10 · 5%
$200-$499 4 · 2%
$500+ 13 · 6%
Store currencies
USD 143 EUR 38 BRL 17 GBP 11 CAD 10 MXN 9 AUD 6 COP 6

Among stores with pricing data, the most common price range is Under $25. The average is higher at $319 because some stores price much higher, pulling it up. That's below the Wix average of $351.

Social media platforms

Instagram (52%), Facebook (38%), Twitter / X (16%).

Instagram
52%
Facebook
38%
Twitter / X
16%
YouTube
14%
TikTok
12%
LinkedIn
8%
Pinterest
6%

Social media adoption is strong at 64%, and 0% of stores run Meta ad campaigns. That's 13 percentage points below the Wix average of 77%.

Marketing & analytics tools

Google Tag Manager (2%), Google Analytics (1%), Pinterest Pixel (1%).

Google Tag Manager
2%
Google Analytics
1%
Pinterest Pixel
1%
Facebook Pixel
0%

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Representative stores

A varied sample — weighted by data completeness, refreshed daily

13 products $56 avg
Adult sex toys erotic products
10 products $95 avg
Adult sex toys erotic products
12 products $15 avg
Adult erotic products sexual wellness
110 products $13 avg
Adult adult store sex toys
25 products $9 avg
Adult sex toys erotic products
22 products $68 avg
Adult sex toys adult toys
13 products $64 avg
Adult sex toys erotic products
16 products $177 avg
Adult femdom erotic products
8 products $36 avg
Adult sex toys erotic products
5 products $665 avg
Adult sex toys erotic products
366 products $8 avg
Adult sex toys vibrator

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FAQ

How many Wix Sex toys stores are there?

We currently track 285 active Wix stores in the Sex toys segment.

Are Wix Sex toys stores growing?

Yes. In the last 30 days, 14 new stores were indexed in the Sex toys segment, showing a 5% monthly growth rate.

What is the average product price in Wix Sex toys stores?

Among stores with pricing data, the average listed price is about $319, with the most common pricing band at Under $25.

How often is the data updated?

The data is updated weekly. Most store records are refreshed within a few days of any change.

Can I export the data?

Yes. All paid plans include CSV exports. You can use the data for lead generation, market research, and competitor analysis.