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Wix topic analytics
Topic
Updated Apr 27, 2026
Wix

117 Wix Adult toys Stores: Stats & Market Data (2026)

117 active Wix stores fall into the Adult toys segment, with 15 newly added in the last 30 days. Among stores with catalog data, the most common product count range is 10-49, with prices typically in the $25-$49 range. The leading categories are Adult, Toys & Games, Apparel & Accessories. 66% maintain social media profiles — Instagram leads — and 1% run Meta ad campaigns.

66%
Social media
1%
Meta ads
62%
Contact info
Total Stores
117
Active Wix stores
New (30d)
15
Newly added in the last 30 days
Avg. Products
245
Among 115 stores with catalog data
Avg. Price
$78
Among 72 stores with pricing data

Growth trend

Stores newly indexed each month over the past 12 months

15 7 0
May
Jun
Jul
Aug
Sep
Oct
Nov
Dec
Jan
Feb
Mar
Apr

15 new stores were added in the past 30 days (13% of the total), showing steady growth.

Products & categories

How many products stores carry, plus category breakdown.

1-9 35 · 30%
10-49 47 · 41%
50-199 14 · 12%
200-999 15 · 13%
1k-4.9k 2 · 2%
5k+ 2 · 2%
Category coverage

Categories are non-exclusive -- a store can belong to more than one category, so percentages may add up to more than 100%.

Adult
99% coverage
Toys & Games
2% coverage
Apparel & Accessories
1% coverage
Health
1% coverage

Among stores with catalog data, most have smaller catalogs in the 10-49 product range. The average is higher at 245 because some stores carry much larger inventories. That's larger than the Wix average of 78. The strongest country concentrations are United States, United Kingdom, Canada.

Pricing & currencies

How products are priced, plus the currencies stores list in.

Under $25 21 · 29%
$25-$49 24 · 33%
$50-$99 20 · 28%
$100-$199 5 · 7%
$500+ 2 · 3%
Store currencies
USD 63 EUR 13 GBP 9 CAD 7 BRL 4 AUD 3 MXN 3 CHF 2

Among stores with pricing data, the most common price range is $25-$49. The average is higher at $78 because some stores price much higher, pulling it up. That's below the Wix average of $363.

Social media platforms

Instagram (53%), Facebook (38%), Twitter / X (16%).

Instagram
53%
Facebook
38%
Twitter / X
16%
YouTube
16%
TikTok
11%
LinkedIn
9%
Pinterest
6%

Social media adoption is strong at 66%, and 1% of stores run Meta ad campaigns. That's 8 percentage points below the Wix average of 74%.

Marketing & analytics tools

Google Tag Manager (3%), Facebook Pixel (2%), Google Analytics (2%).

Google Tag Manager
3%
Facebook Pixel
2%
Google Analytics
2%

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Representative stores

A varied sample — weighted by data completeness, refreshed daily

1,211 products $93 avg 1 ads
Adult sexy lingerie erotic products
355 products $28 avg
Adult adult toys intimacy products
684 products $11 avg
Adult sex toys erotic products
93 products $35 avg
Adult adult toys sex toys
7 products $18 avg
Adult sexual wellness store erotic products
21 products $133 avg
Adult adult toys sex toys
12 products $66 avg
Adult sexual wellness products intimate health
FTM/STP | Transkins United States
7 products $88 avg
Adult transkins ftm products
25 products $1909 avg
Adult adult toys sex toys
12 products
Adult adult toys naughty products
8 products $139 avg
Adult erotic products sex toys
27 products $19 avg
Health Adult adult toys wellness products

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FAQ

How many Wix Adult toys stores are there?

We currently track 117 active Wix stores in the Adult toys segment.

Are Wix Adult toys stores growing?

Yes. In the last 30 days, 15 new stores were indexed in the Adult toys segment, showing a 13% monthly growth rate.

What is the average product price in Wix Adult toys stores?

Among stores with pricing data, the average listed price is about $78, with the most common pricing band at $25-$49.

How often is the data updated?

The data is updated weekly. Most store records are refreshed within a few days of any change.

Can I export the data?

Yes. All paid plans include CSV exports. You can use the data for lead generation, market research, and competitor analysis.