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Topic
Updated May 18, 2026
Wix

114 Wix Adult toys Stores: Stats & Market Data (2026)

114 active Wix stores fall into the Adult toys segment, with 19 newly added in the last 30 days. Among stores with catalog data, the most common product count range is 10-49, with prices typically in the $50-$99 range. The leading categories are Adult, Toys & Games, Apparel & Accessories. 65% maintain social media profiles — Instagram leads — and 0% run Meta ad campaigns.

65%
Social media
0%
Meta ads
65%
Contact info
Total Stores
114
Active Wix stores
New (30d)
19
Newly added in the last 30 days
Avg. Products
313
Among 113 stores with catalog data
Avg. Price
$83
Among 70 stores with pricing data

Growth trend

Stores newly indexed each month over the past 12 months

15 7 0
Jun
Jul
Aug
Sep
Oct
Nov
Dec
Jan
Feb
Mar
Apr
May

19 new stores were added in the past 30 days — 17% of the total, making this one of the fastest-growing areas on the platform. This is below the Wix average of 29%.

Products & categories

How many products stores carry, plus category breakdown.

1-9 34 · 30%
10-49 44 · 39%
50-199 13 · 12%
200-999 17 · 15%
1k-4.9k 2 · 2%
5k+ 3 · 3%
Category coverage

Categories are non-exclusive -- a store can belong to more than one category, so percentages may add up to more than 100%.

Adult
99% coverage
Toys & Games
2% coverage
Apparel & Accessories
1% coverage
Health
1% coverage

Among stores with catalog data, most have smaller catalogs in the 10-49 product range. The average is higher at 313 because some stores carry much larger inventories. That's larger than the Wix average of 78. The strongest country concentrations are United States, United Kingdom, Brazil.

Pricing & currencies

How products are priced, plus the currencies stores list in.

Under $25 19 · 27%
$25-$49 19 · 27%
$50-$99 24 · 34%
$100-$199 6 · 9%
$500+ 2 · 3%
Store currencies
USD 60 EUR 13 GBP 9 CAD 6 BRL 5 ILS 3 MXN 3 AUD 2

Among stores with pricing data, most prices fall in the $50-$99 range. The average listed price is $83. That's below the Wix average of $365.

Social media platforms

Instagram (53%), Facebook (38%), YouTube (18%).

Instagram
53%
Facebook
38%
YouTube
18%
Twitter / X
18%
TikTok
11%
LinkedIn
10%
Pinterest
5%

Social media adoption is strong at 65%, and 0% of stores run Meta ad campaigns.

Marketing & analytics tools

Google Tag Manager (3%), Facebook Pixel (2%), Google Analytics (2%).

Google Tag Manager
3%
Facebook Pixel
2%
Google Analytics
2%

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Representative stores

A varied sample - weighted by data completeness, refreshed daily

12 products $72 avg
Adult adult toys sexual wellness
366 products $8 avg
Adult sex toys vibrator
12 products $56 avg
Adult erotic art sex positive
10 products $13 avg
Adult adult toys erotic products
61 products $33 avg
Adult sexual wellness products intimacy enhancement
334 products $1 avg
Adult sex shop adult toys
318 products $56 avg
Adult sex shop adult toys
12 products $66 avg
Adult sexual wellness products intimate health
27 products $19 avg
Health Adult adult toys wellness products
137 products $71 avg
Adult bdsm toys adult toys
ABOUT | swingkings United States
12 products $56 avg
Adult adult toys sex toys
12 products $56 avg
Adult erotic lingerie adult toys

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FAQ

How many Wix Adult toys stores are there?

We currently track 114 active Wix stores in the Adult toys segment.

Are Wix Adult toys stores growing?

Yes. In the last 30 days, 19 new stores were indexed in the Adult toys segment, showing a 17% monthly growth rate.

What is the average product price in Wix Adult toys stores?

Among stores with pricing data, the average listed price is about $83, with the most common pricing band at $50-$99.

How often is the data updated?

The data is updated weekly. Most store records are refreshed within a few days of any change.

Can I export the data?

Yes. All paid plans include CSV exports. You can use the data for lead generation, market research, and competitor analysis.