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Wix topic analytics
Topic
Updated June 8, 2026
Wix

294 Wix Sex toys Stores: Stats & Market Data (2026)

294 active Wix stores fall into the Sex toys segment, with 30 newly added in the last 30 days. Among stores with catalog data, the most common product count range is 10-49, with prices typically in the Under $25 range. The leading categories are Adult, Apparel & Accessories, Jewelry & Watches. 63% maintain social media profiles — Instagram leads — and 0% run Meta ad campaigns.

63%
Social media
0%
Meta ads
65%
Contact info
Total Stores
294
Active Wix stores
New (30d)
30
Newly added in the last 30 days
Avg. Products
215
Among 288 stores with catalog data
Avg. Price
$314
Among 204 stores with pricing data

Growth trend

Stores newly indexed each month over the past 12 months

28 14 0
Jul
Aug
Sep
Oct
Nov
Dec
Jan
Feb
Mar
Apr
May
Jun

30 new stores were added in the past 30 days (10% of the total), showing steady growth. This is below the Wix average of 36%.

Products & categories

How many products stores carry, plus category breakdown.

1-9 67 · 23%
10-49 114 · 40%
50-199 50 · 17%
200-999 45 · 16%
1k-4.9k 11 · 4%
5k+ 1 · 0%
Category coverage

Categories are non-exclusive -- a store can belong to more than one category, so percentages may add up to more than 100%.

Adult
93% coverage
Apparel & Accessories 1 Jewelry & Watches 1

Among stores with catalog data, most have smaller catalogs in the 10-49 product range. The average is higher at 215 because some stores carry much larger inventories. That's larger than the Wix average of 73. The strongest country concentrations are United States, Brazil, United Kingdom.

Pricing & currencies

How products are priced, plus the currencies stores list in.

Under $25 78 · 38%
$25-$49 59 · 29%
$50-$99 42 · 21%
$100-$199 11 · 5%
$200-$499 3 · 1%
$500+ 11 · 5%
Store currencies
USD 133 EUR 39 BRL 16 GBP 14 CAD 11 AUD 10 MXN 9 INR 6

Among stores with pricing data, the most common price range is Under $25. The average is higher at $314 because some stores price much higher, pulling it up. That's below the Wix average of $368.

Social media platforms

Instagram (53%), Facebook (39%), Twitter / X (15%).

Instagram
53%
Facebook
39%
Twitter / X
15%
YouTube
13%
TikTok
11%
LinkedIn
7%
Pinterest
5%

Social media adoption is strong at 63%, and 0% of stores run Meta ad campaigns.

Marketing & analytics tools

Google Tag Manager (2%), Google Analytics (1%), Pinterest Pixel (1%).

Google Tag Manager
2%
Google Analytics
1%
Pinterest Pixel
1%
Facebook Pixel
0%
Google Ads
0%

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Representative stores

A varied sample - weighted by data completeness, refreshed daily

17 products $565 avg
Adult sexual wellness erotic products
12 products $28 avg
Adult adult toys erotic products
56 products $30 avg
Adult adult store sex toys
72 products $76 avg
Adult modular sex toys sex toys
519 products $31 avg
Adult sex toys erotic products
74 products $28 avg
Adult sex toys erotic products
57 products $12 avg
41 products $17 avg
Adult sex toys erotic products
205 products $61 avg
Adult adult novelty sex toys
12 products $7 avg
Adult sex toys erotic products
12 products
Adult adult toys kikepion

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FAQ

How many Wix Sex toys stores are there?

We currently track 294 active Wix stores in the Sex toys segment.

Are Wix Sex toys stores growing?

Yes. In the last 30 days, 30 new stores were indexed in the Sex toys segment, showing a 10% monthly growth rate.

What is the average product price in Wix Sex toys stores?

Among stores with pricing data, the average listed price is about $314, with the most common pricing band at Under $25.

How often is the data updated?

The data is updated weekly. Most store records are refreshed within a few days of any change.

Can I export the data?

Yes. All paid plans include CSV exports. You can use the data for lead generation, market research, and competitor analysis.