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Wix subcategory analytics
Subcategory
Updated May 18, 2026
Wix

456 Wix Adult Toys Stores: Stats & Market Data (2026)

456 active Wix stores fall into the Adult Toys segment, with 66 newly added in the last 30 days. Among stores with catalog data, the most common product count range is 10-49, with prices typically in the Under $25 range. The leading categories are Adult, Apparel & Accessories, Health. 63% maintain social media profiles — Instagram leads — and 0% run Meta ad campaigns.

63%
Social media
0%
Meta ads
66%
Contact info
Total Stores
456
Active Wix stores
New (30d)
66
Newly added in the last 30 days
Avg. Products
210
Among 449 stores with catalog data
Avg. Price
$313
Among 291 stores with pricing data

Growth trend

Stores newly indexed each month over the past 12 months

41 20 0
Jun
Jul
Aug
Sep
Oct
Nov
Dec
Jan
Feb
Mar
Apr
May

66 new stores were added in the past 30 days (14% of the total), showing steady growth. This is below the Wix average of 30%.

Products & categories

How many products stores carry, plus category breakdown.

1-9 121 · 27%
10-49 173 · 39%
50-199 82 · 18%
200-999 59 · 13%
1k-4.9k 10 · 2%
5k+ 4 · 1%
Category coverage

Categories are non-exclusive -- a store can belong to more than one category, so percentages may add up to more than 100%.

Adult
100% coverage
Apparel & Accessories
1% coverage
Health
1% coverage
Toys & Games
1% coverage
Arts & Entertainment 2 Electronics 2 Baby & Kids 1 Beauty & Cosmetics 1 Books & Literature 1 Celebrations & Gifts 1 Education & Courses 1 Home & Garden 1

Among stores with catalog data, most have smaller catalogs in the 10-49 product range. The average is higher at 210 because some stores carry much larger inventories. That's larger than the Wix average of 78. The strongest country concentrations are United States, United Kingdom, Mexico.

Pricing & currencies

How products are priced, plus the currencies stores list in.

Under $25 94 · 32%
$25-$49 88 · 30%
$50-$99 61 · 21%
$100-$199 20 · 7%
$200-$499 12 · 4%
$500+ 16 · 5%
Store currencies
USD 235 EUR 57 GBP 26 CAD 18 BRL 16 MXN 15 AUD 10 ILS 10

Among stores with pricing data, the most common price range is Under $25. The average is higher at $313 because some stores price much higher, pulling it up. That's below the Wix average of $366.

Social media platforms

Instagram (52%), Facebook (38%), Twitter / X (20%).

Instagram
52%
Facebook
38%
Twitter / X
20%
YouTube
14%
TikTok
11%
Pinterest
6%
LinkedIn
5%

Social media adoption is strong at 63%, and 0% of stores run Meta ad campaigns.

Marketing & analytics tools

Google Tag Manager (2%), Google Analytics (1%), Facebook Pixel (1%).

Google Tag Manager
2%
Google Analytics
1%
Facebook Pixel
1%
Google Ads
1%
Pinterest Pixel
0%

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Representative stores

A varied sample - weighted by data completeness, refreshed daily

20 products $74 avg
Adult adult erotic products
24 products $31 avg
Adult organic crafts artisan pipe
238 products $7 avg
Adult erotic products sex toys
28 products $4 avg
Adult toys adult products
66 products $20 avg
Adult lingerie sex toys
50 products $30 avg
Adult climax toys adult toys
125 products $34 avg
Adult erotic products sexual wellness
3,090 products $126 avg
Adult sex toys erotic products
10 products $42 avg
Adult adult-toys sexual wellness
2,567 products $23 avg
Adult Books & Literature Health mexican marketplace diverse products
567 products $108 avg
Adult adult store erotic products
414 products $6 avg
Adult sexual products sex toys

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FAQ

How many Wix Adult Toys stores are there?

We currently track 456 active Wix stores in the Adult Toys segment.

Are Wix Adult Toys stores growing?

Yes. In the last 30 days, 66 new stores were indexed in the Adult Toys segment, showing a 14% monthly growth rate.

What is the average product price in Wix Adult Toys stores?

Among stores with pricing data, the average listed price is about $313, with the most common pricing band at Under $25.

How often is the data updated?

The data is updated weekly. Most store records are refreshed within a few days of any change.

Can I export the data?

Yes. All paid plans include CSV exports. You can use the data for lead generation, market research, and competitor analysis.