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Wix subcategory analytics
Subcategory
Updated July 20, 2026
Wix

438 Wix Adult Toys Stores: Stats & Market Data (2026)

438 active Wix stores fall into the Adult Toys segment, with 29 newly added in the last 30 days. Among stores with catalog data, the most common product count range is 10-49, with prices typically in the Under $25 range. The leading categories are Adult, Apparel & Accessories, Arts & Entertainment. 61% maintain social media profiles — Instagram leads — and 0% run Meta ad campaigns.

61%
Social media
0%
Meta ads
61%
Contact info
Total Stores
438
Active Wix stores
New (30d)
29
Newly added in the last 30 days
Avg. Products
227
Among 431 stores with catalog data
Avg. Price
$335
Among 275 stores with pricing data

Growth trend

Stores newly indexed each month over the past 12 months

26 13 0
Aug
Sep
Oct
Nov
Dec
Jan
Feb
Mar
Apr
May
Jun
Jul

29 new stores were added in the past 30 days (7% of the total), showing steady growth. This is below the Wix average of 24%.

Products & categories

How many products stores carry, plus category breakdown.

1-9 100 · 23%
10-49 158 · 37%
50-199 93 · 22%
200-999 67 · 16%
1k-4.9k 9 · 2%
5k+ 4 · 1%
Category coverage

Categories are non-exclusive -- a store can belong to more than one category, so percentages may add up to more than 100%.

Adult
100% coverage
Apparel & Accessories 2 Arts & Entertainment 2 Toys & Games 2 Baby & Kids 1 Beauty & Cosmetics 1 Celebrations & Gifts 1 Education & Courses 1 Electronics 1 Health 1 Sporting Goods 1 Travel 1

Among stores with catalog data, most have smaller catalogs in the 10-49 product range. The average is higher at 227 because some stores carry much larger inventories. That's larger than the Wix average of 67. The strongest country concentrations are United States, United Kingdom, Brazil.

Pricing & currencies

How products are priced, plus the currencies stores list in.

Under $25 91 · 33%
$25-$49 84 · 31%
$50-$99 53 · 19%
$100-$199 17 · 6%
$200-$499 12 · 4%
$500+ 18 · 7%
Store currencies
USD 214 EUR 58 GBP 29 CAD 22 BRL 19 MXN 16 AUD 11 ILS 7

Among stores with pricing data, the most common price range is Under $25. The average is higher at $335 because some stores price much higher, pulling it up. That's below the Wix average of $384.

Social media platforms

Instagram (48%), Facebook (36%), Twitter / X (22%).

Instagram
48%
Facebook
36%
Twitter / X
22%
YouTube
14%
TikTok
11%
Pinterest
5%
LinkedIn
5%

Social media adoption is strong at 61%, and 0% of stores run Meta ad campaigns.

Marketing & analytics tools

Google Analytics (2%), Google Tag Manager (2%), Facebook Pixel (1%).

Google Analytics
2%
Google Tag Manager
2%
Facebook Pixel
1%
Google Ads
1%
Pinterest Pixel
0%

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Representative stores

A varied sample - weighted by data completeness, refreshed daily

142 products $80 avg
Adult Erotic Products Sexual Wellness
324 products $13 avg
Adult Sexual Wellness Erotic Products
63 products $16 avg
Adult
72 products $76 avg
Adult Erotic Products Sexual Wellness
16 products $9 avg
Adult Erotic Products Sexual Wellness
63 products $42 avg
Adult Sexual Wellness
75 products $18 avg
Adult Erotic Products Sexual Wellness
16 products $95 avg
Adult
388 products $43 avg
Adult Erotic Products Sexual Wellness
101 products $62 avg
Adult Erotic Products
529 products $58 avg
Apparel & Accessories Adult Electronics Electronics Clothing

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FAQ

How many Wix Adult Toys stores are there?

We currently track 438 active Wix stores in the Adult Toys segment.

Are Wix Adult Toys stores growing?

Yes. In the last 30 days, 29 new stores were indexed in the Adult Toys segment, showing a 7% monthly growth rate.

What is the average product price in Wix Adult Toys stores?

Among stores with pricing data, the average listed price is about $335, with the most common pricing band at Under $25.

How often is the data updated?

The data is updated weekly. Most store records are refreshed within a few days of any change.

Can I export the data?

Yes. All paid plans include CSV exports. You can use the data for lead generation, market research, and competitor analysis.