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Wix subcategory analytics
Subcategory
Updated June 29, 2026
Wix

443 Wix Adult Toys Stores: Stats & Market Data (2026)

443 active Wix stores fall into the Adult Toys segment, with 19 newly added in the last 30 days. Among stores with catalog data, the most common product count range is 10-49, with prices typically in the Under $25 range. The leading categories are Adult, Apparel & Accessories, Toys & Games. 64% maintain social media profiles — Instagram leads — and 0% run Meta ad campaigns.

64%
Social media
0%
Meta ads
66%
Contact info
Total Stores
443
Active Wix stores
New (30d)
19
Newly added in the last 30 days
Avg. Products
200
Among 438 stores with catalog data
Avg. Price
$324
Among 281 stores with pricing data

Growth trend

Stores newly indexed each month over the past 12 months

29 14 0
Jul
Aug
Sep
Oct
Nov
Dec
Jan
Feb
Mar
Apr
May
Jun

19 new stores were added in the past 30 days (4% of the total). Growth has slowed, but new stores are still opening. This is below the Wix average of 27%.

Products & categories

How many products stores carry, plus category breakdown.

1-9 109 · 25%
10-49 172 · 39%
50-199 83 · 19%
200-999 59 · 13%
1k-4.9k 12 · 3%
5k+ 3 · 1%
Category coverage

Categories are non-exclusive -- a store can belong to more than one category, so percentages may add up to more than 100%.

Adult
100% coverage
Apparel & Accessories
1% coverage
Toys & Games
1% coverage
Arts & Entertainment 2 Health 2 Baby & Kids 1 Beauty & Cosmetics 1 Books & Literature 1 Celebrations & Gifts 1 Education & Courses 1 Electronics 1 Home & Garden 1

Among stores with catalog data, most have smaller catalogs in the 10-49 product range. The average is higher at 200 because some stores carry much larger inventories. That's larger than the Wix average of 68. The strongest country concentrations are United States, United Kingdom, Brazil.

Pricing & currencies

How products are priced, plus the currencies stores list in.

Under $25 93 · 33%
$25-$49 83 · 30%
$50-$99 63 · 22%
$100-$199 14 · 5%
$200-$499 11 · 4%
$500+ 17 · 6%
Store currencies
USD 225 EUR 53 GBP 26 CAD 20 BRL 17 MXN 15 AUD 10 ILS 10

Among stores with pricing data, the most common price range is Under $25. The average is higher at $324 because some stores price much higher, pulling it up. That's below the Wix average of $371.

Social media platforms

Instagram (51%), Facebook (38%), Twitter / X (21%).

Instagram
51%
Facebook
38%
Twitter / X
21%
YouTube
14%
TikTok
12%
Pinterest
7%
LinkedIn
5%

Social media adoption is strong at 64%, and 0% of stores run Meta ad campaigns.

Marketing & analytics tools

Google Tag Manager (2%), Google Analytics (2%), Facebook Pixel (1%).

Google Tag Manager
2%
Google Analytics
2%
Facebook Pixel
1%
Google Ads
1%
Pinterest Pixel
0%

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Representative stores

A varied sample - weighted by data completeness, refreshed daily

8 products $258 avg
Adult
477 products $47 avg
Adult Lingerie Erotic Products
64 products $64 avg
Adult
317 products $57 avg
Adult Erotic Products Lingerie
219 products $309 avg
Adult
72 products $76 avg
Adult Erotic Products Sexual Wellness
13 products $14 avg
Adult Erotic Products
55 products $42 avg
Adult Erotic Products
22 products $69 avg
Adult Erotic Products
5 products $35 avg
Adult Erotic Products Sexual Wellness

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FAQ

How many Wix Adult Toys stores are there?

We currently track 443 active Wix stores in the Adult Toys segment.

Are Wix Adult Toys stores growing?

Yes. In the last 30 days, 19 new stores were indexed in the Adult Toys segment, showing a 4% monthly growth rate.

What is the average product price in Wix Adult Toys stores?

Among stores with pricing data, the average listed price is about $324, with the most common pricing band at Under $25.

How often is the data updated?

The data is updated weekly. Most store records are refreshed within a few days of any change.

Can I export the data?

Yes. All paid plans include CSV exports. You can use the data for lead generation, market research, and competitor analysis.