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Wix subcategory analytics
Subcategory
Updated Apr 27, 2026
Wix

460 Wix Adult Toys Stores: Stats & Market Data (2026)

460 active Wix stores fall into the Adult Toys segment, with 40 newly added in the last 30 days. Among stores with catalog data, the most common product count range is 10-49, with prices typically in the Under $25 range. The leading categories are Adult, Apparel & Accessories, Toys & Games. 65% maintain social media profiles — Instagram leads — and 0% run Meta ad campaigns.

65%
Social media
0%
Meta ads
63%
Contact info
Total Stores
460
Active Wix stores
New (30d)
40
Newly added in the last 30 days
Avg. Products
160
Among 445 stores with catalog data
Avg. Price
$323
Among 288 stores with pricing data

Growth trend

Stores newly indexed each month over the past 12 months

39 19 0
May
Jun
Jul
Aug
Sep
Oct
Nov
Dec
Jan
Feb
Mar
Apr

40 new stores were added in the past 30 days (9% of the total), showing steady growth. This is below the Wix average of 14%.

Products & categories

How many products stores carry, plus category breakdown.

1-9 128 · 29%
10-49 175 · 39%
50-199 81 · 18%
200-999 53 · 12%
1k-4.9k 5 · 1%
5k+ 3 · 1%
Category coverage

Categories are non-exclusive -- a store can belong to more than one category, so percentages may add up to more than 100%.

Adult
100% coverage
Apparel & Accessories
1% coverage
Toys & Games
1% coverage
Arts & Entertainment 2 Health 2 Baby & Kids 1 Beauty & Cosmetics 1 Celebrations & Gifts 1 Education & Courses 1 Electronics 1 Sporting Goods 1 Travel 1

Among stores with catalog data, most have smaller catalogs in the 10-49 product range. The average is higher at 160 because some stores carry much larger inventories. That's larger than the Wix average of 78. The strongest country concentrations are United States, United Kingdom, Brazil.

Pricing & currencies

How products are priced, plus the currencies stores list in.

Under $25 98 · 34%
$25-$49 87 · 30%
$50-$99 53 · 18%
$100-$199 21 · 7%
$200-$499 10 · 3%
$500+ 19 · 7%
Store currencies
USD 232 EUR 57 GBP 25 CAD 19 BRL 18 MXN 17 AUD 11 ILS 9

Among stores with pricing data, the most common price range is Under $25. The average is higher at $323 because some stores price much higher, pulling it up. That's below the Wix average of $363.

Social media platforms

Instagram (53%), Facebook (38%), Twitter / X (19%).

Instagram
53%
Facebook
38%
Twitter / X
19%
YouTube
13%
TikTok
11%
Pinterest
6%
LinkedIn
5%

Social media adoption is strong at 65%, and 0% of stores run Meta ad campaigns. That's 9 percentage points below the Wix average of 74%.

Marketing & analytics tools

Google Tag Manager (2%), Facebook Pixel (1%), Google Analytics (1%).

Google Tag Manager
2%
Facebook Pixel
1%
Google Analytics
1%
Google Ads
1%
Pinterest Pixel
0%

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Representative stores

A varied sample — weighted by data completeness, refreshed daily

355 products $28 avg
Adult adult toys intimacy products
1,772 products $10 avg
Adult lashes erotic products
12 products $56 avg
Adult adult-entertainment gentlemen-club
87 products $26 avg
Adult swingers lifestyle products bold lifestyle products
13 products $594 avg
Adult adult toy store sex toys
31 products $3 avg
Adult delay spray men's sexual wellness
384 products $62 avg
Adult sex toys erotic products
684 products $11 avg
Adult sex toys erotic products
71 products $45 avg
Adult modular sex toys sex toys
13 products $27 avg
Adult sexual products erotic items
Shop | Allh2u Singapore
112 products $94 avg
Adult sex toys erotic products

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FAQ

How many Wix Adult Toys stores are there?

We currently track 460 active Wix stores in the Adult Toys segment.

Are Wix Adult Toys stores growing?

Yes. In the last 30 days, 40 new stores were indexed in the Adult Toys segment, showing a 9% monthly growth rate.

What is the average product price in Wix Adult Toys stores?

Among stores with pricing data, the average listed price is about $323, with the most common pricing band at Under $25.

How often is the data updated?

The data is updated weekly. Most store records are refreshed within a few days of any change.

Can I export the data?

Yes. All paid plans include CSV exports. You can use the data for lead generation, market research, and competitor analysis.