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Wix topic analytics
Topic
Updated Apr 6, 2026
Wix

728 Wix Sportswear Stores: Stats & Market Data (2026)

728 active Wix stores fall into the Sportswear segment, with 26 newly added in the last 30 days. Among stores with catalog data, the most common product count range is 10-49, with prices typically in the $25-$49 range. The leading categories are Apparel & Accessories, Sporting Goods, Health. 84% maintain social media profiles — Instagram leads — and 1% run Meta ad campaigns.

84%
Social media
1%
Meta ads
98%
Contact info
Total Stores
728
Active Wix stores
New (30d)
26
Newly added in the last 30 days
Avg. Products
101
Among 687 stores with catalog data
Avg. Price
$54
Among 501 stores with pricing data

Growth trend

Stores newly indexed each month over the past 12 months

24 12 0
May
Jun
Jul
Aug
Sep
Oct
Nov
Dec
Jan
Feb
Mar
Apr

26 new stores were added in the past 30 days (4% of the total). Growth has slowed, but new stores are still opening.

Products & categories

How many products stores carry, plus category breakdown.

1-9 198 · 29%
10-49 290 · 42%
50-199 135 · 20%
200-999 55 · 8%
1k-4.9k 8 · 1%
5k+ 1 · 0%
Category coverage

Categories are non-exclusive -- a store can belong to more than one category, so percentages may add up to more than 100%.

Apparel & Accessories
88% coverage
Sporting Goods
8% coverage
Health
1% coverage
Arts & Entertainment 3 Beauty & Cosmetics 2 Education & Courses 2 Electronics 2 Animals & Pet Supplies 1 Home & Garden 1

Among stores with catalog data, most have smaller catalogs in the 10-49 product range. The average is higher at 101 because some stores carry much larger inventories. That's larger than the Wix average of 79. The strongest country concentrations are United States, United Kingdom, Mexico.

Pricing & currencies

How products are priced, plus the currencies stores list in.

Under $25 106 · 21%
$25-$49 269 · 54%
$50-$99 98 · 20%
$100-$199 18 · 4%
$200-$499 7 · 1%
$500+ 3 · 1%
Store currencies
USD 350 EUR 82 GBP 65 CAD 31 AUD 29 MXN 26 BRL 24 COP 11

Among stores with pricing data, the most common price range is $25-$49. The average is higher at $54 because some stores price much higher, pulling it up. That's below the Wix average of $351.

Social media platforms

Instagram (77%), Facebook (55%), TikTok (17%).

Instagram
77%
Facebook
55%
TikTok
17%
YouTube
14%
Twitter / X
13%
LinkedIn
6%
Pinterest
5%

Social media engagement is exceptionally high: 84% of stores maintain social profiles and 1% run Meta ads. That's 7 percentage points above the Wix average of 77%.

Marketing & analytics tools

Google Analytics (3%), Google Tag Manager (3%), Facebook Pixel (2%).

Google Analytics
3%
Google Tag Manager
3%
Facebook Pixel
2%
Google Ads
1%
TikTok Pixel
1%

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Representative stores

A varied sample — weighted by data completeness, refreshed daily

1,443 products $50 avg 3 ads
Apparel & Accessories sportswear football merchandise
151 products $65 avg 3 ads
Apparel & Accessories fitness apparel leggings
6 products $38 avg
Apparel & Accessories athlete apparel sportswear
49 products $34 avg
Apparel & Accessories sportswear women's activewear
1,067 products $57 avg
Apparel & Accessories swimwear beachwear
118 products $24 avg
Apparel & Accessories sportswear activewear
5 products $30 avg
Apparel & Accessories training gym
29 products $32 avg
Apparel & Accessories athletic clothing pickleball gear
36 products $56 avg
Apparel & Accessories activewear fitness clothing
31 products $30 avg
Apparel & Accessories golf apparel hawaiian style
33 products $45 avg
Apparel & Accessories athletic apparel sportswear
43 products $21 avg
Apparel & Accessories fitness apparel sportswear

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FAQ

How many Wix Sportswear stores are there?

We currently track 728 active Wix stores in the Sportswear segment.

Are Wix Sportswear stores growing?

Yes. In the last 30 days, 26 new stores were indexed in the Sportswear segment, showing a 4% monthly growth rate.

What is the average product price in Wix Sportswear stores?

Among stores with pricing data, the average listed price is about $54, with the most common pricing band at $25-$49.

How often is the data updated?

The data is updated weekly. Most store records are refreshed within a few days of any change.

Can I export the data?

Yes. All paid plans include CSV exports. You can use the data for lead generation, market research, and competitor analysis.