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Wix topic analytics
Topic
Updated Apr 6, 2026
Wix

75 Wix Underwear Stores: Stats & Market Data (2026)

75 active Wix stores fall into the Underwear segment, with 3 newly added in the last 30 days. Among stores with catalog data, the most common product count range is 10-49, with prices typically in the Under $25 range. The leading categories are Apparel & Accessories, Adult, Celebrations & Gifts. 69% maintain social media profiles — Instagram leads — and 1% run Meta ad campaigns.

69%
Social media
1%
Meta ads
96%
Contact info
Total Stores
75
Active Wix stores
New (30d)
3
Newly added in the last 30 days
Avg. Products
73
Among 65 stores with catalog data
Avg. Price
$57
Among 62 stores with pricing data

Growth trend

Stores newly indexed each month over the past 12 months

5 2 0
May
Jun
Jul
Aug
Sep
Oct
Nov
Dec
Jan
Feb
Mar
Apr

3 new stores were added in the past 30 days (4% of the total). Growth has slowed, but new stores are still opening.

Products & categories

How many products stores carry, plus category breakdown.

1-9 12 · 18%
10-49 29 · 45%
50-199 15 · 23%
200-999 9 · 14%
Category coverage

Categories are non-exclusive -- a store can belong to more than one category, so percentages may add up to more than 100%.

Apparel & Accessories
97% coverage
Adult
3% coverage
Celebrations & Gifts
3% coverage
Beauty & Cosmetics
1% coverage

Among stores with catalog data, most have smaller catalogs in the 10-49 product range. The average is higher at 73 because some stores carry much larger inventories. The strongest country concentrations are United States, United Kingdom, France.

Pricing & currencies

How products are priced, plus the currencies stores list in.

Under $25 21 · 34%
$25-$49 18 · 29%
$50-$99 16 · 26%
$100-$199 6 · 10%
$500+ 1 · 2%
Store currencies
USD 27 EUR 16 GBP 8 BRL 2 CAD 2 DKK 2 SGD 2 UYU 2

Among stores with pricing data, the most common price range is Under $25. The average is higher at $57 because some stores price much higher, pulling it up. That's below the Wix average of $351.

Social media platforms

Instagram (61%), Facebook (41%), TikTok (17%).

Instagram
61%
Facebook
41%
TikTok
17%
Twitter / X
9%
Pinterest
7%
YouTube
7%

Social media adoption is strong at 69%, and 1% of stores run Meta ad campaigns. That's 8 percentage points below the Wix average of 77%.

Marketing & analytics tools

Google Analytics (1%).

Google Analytics
1%

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Representative stores

A varied sample — weighted by data completeness, refreshed daily

37 products $16 avg
Apparel & Accessories underwear lingerie
28 products $54 avg
Apparel & Accessories lingerie intimate wear
107 products $65 avg 1 ads
Apparel & Accessories lingerie underwear
8 products $29 avg
Apparel & Accessories Celebrations & Gifts underwear jockstraps
15 products $77 avg
Apparel & Accessories g string lingerie
163 products $111 avg
Apparel & Accessories lingerie fashion
28 products $26 avg
Apparel & Accessories fashion clothing
183 products $10 avg
Apparel & Accessories socks underwear
13 products $5 avg
Adult lingerie adult store
12 products $56 avg
Apparel & Accessories fashion clothing
15 products $58 avg
Apparel & Accessories lingerie underwear
5 products $38 avg
Apparel & Accessories lingerie underwear

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FAQ

How many Wix Underwear stores are there?

We currently track 75 active Wix stores in the Underwear segment.

Are Wix Underwear stores growing?

Yes. In the last 30 days, 3 new stores were indexed in the Underwear segment, showing a 4% monthly growth rate.

What is the average product price in Wix Underwear stores?

Among stores with pricing data, the average listed price is about $57, with the most common pricing band at Under $25.

How often is the data updated?

The data is updated weekly. Most store records are refreshed within a few days of any change.

Can I export the data?

Yes. All paid plans include CSV exports. You can use the data for lead generation, market research, and competitor analysis.