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WooCommerce subcategory analytics
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Updated Apr 6, 2026
WooCommerce

8,495 WooCommerce SaaS & Subscriptions Stores: Stats & Market Data (2026)

8,495 active WooCommerce stores fall into the SaaS & Subscriptions segment, with 623 newly added in the last 30 days. Among stores with catalog data, the most common product count range is 1-9, with prices typically in the Under $25 range. The leading categories are Software, Electronics, Business & Industrial. 53% maintain social media profiles — Facebook leads — and 2% run Meta ad campaigns.

53%
Social media
2%
Meta ads
63%
Contact info
Total Stores
8,495
Active WooCommerce stores
New (30d)
623
Newly added in the last 30 days
Avg. Products
148
Among 8,438 stores with catalog data
Avg. Price
$332
Among 7,956 stores with pricing data

Growth trend

Stores newly indexed each month over the past 12 months

593 296 0
May
Jun
Jul
Aug
Sep
Oct
Nov
Dec
Jan
Feb
Mar
Apr

623 new stores were added in the past 30 days (7% of the total), showing steady growth.

Products & categories

How many products stores carry, plus category breakdown.

1-9 4,312 · 51%
10-49 2,729 · 32%
50-199 971 · 12%
200-999 267 · 3%
1k-4.9k 113 · 1%
5k+ 46 · 1%
Category coverage

Categories are non-exclusive -- a store can belong to more than one category, so percentages may add up to more than 100%.

Software
100% coverage
Electronics
4% coverage
Business & Industrial
3% coverage
Education & Courses
2% coverage
Hardware 33 Books & Literature 32 Health 19 Arts & Entertainment 14 Office Supplies 10 Apparel & Accessories 6 Home & Garden 6 Toys & Games 6

Among stores with catalog data, most have smaller catalogs in the 1-9 product range. The average is higher at 148 because some stores carry much larger inventories. That's smaller than the WooCommerce average of 877. The strongest country concentrations are India, Bangladesh, Brazil.

Pricing & currencies

How products are priced, plus the currencies stores list in.

Under $25 2,700 · 34%
$25-$49 1,233 · 15%
$50-$99 1,255 · 16%
$100-$199 921 · 12%
$200-$499 916 · 12%
$500+ 931 · 12%
Store currencies
USD 4,232 EUR 1,015 INR 739 BDT 307 GBP 289 BRL 176 VND 161 TRY 126

Among stores with pricing data, the most common price range is Under $25. The average is higher at $332 because some stores price much higher, pulling it up. That's below the WooCommerce average of $403.

Social media platforms

Facebook (45%), Instagram (26%), Twitter / X (19%).

Facebook
45%
Instagram
26%
Twitter / X
19%
YouTube
17%
LinkedIn
17%
TikTok
4%
Pinterest
3%

Social media adoption is strong at 53%, and 2% of stores run Meta ad campaigns. That's 15 percentage points below the WooCommerce average of 68%.

Marketing & analytics tools

Google Analytics (28%), Google Tag Manager (18%), Facebook Pixel (12%).

Google Analytics
28%
Google Tag Manager
18%
Facebook Pixel
12%
Google Ads
10%
TikTok Pixel
1%
Pinterest Pixel
0%

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Representative stores

A varied sample — weighted by data completeness, refreshed daily

85 products $138 avg 2 ads
Software 360 photo booth software photo booth app license
11 products $73 avg 1 ads
Software iptv subscription vip subscription
824 products $5 avg 1 ads
Software travel software
13 products $53 avg 9 ads
Software software digital-download
13 products $149 avg 1 ads
Software autodesk software cad software
1,528 products $54 avg 5 ads
Software software deals lifetime software
52 products $70 avg 2 ads
Software digital products software store
9 products $75 avg 2 ads
Arts & Entertainment Software dj downloads music subscriptions
6 products $434 avg 1 ads
Software 3d software creative tools
11 products $8 avg 14 ads
Software ai tools bundle design tools
19 products $6 avg 12 ads
Software Education & Courses digital tools growth bundles
17 products $212 avg 1 ads
Software online portals service website

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FAQ

How many WooCommerce SaaS & Subscriptions stores are there?

We currently track 8,495 active WooCommerce stores in the SaaS & Subscriptions segment.

Are WooCommerce SaaS & Subscriptions stores growing?

Yes. In the last 30 days, 623 new stores were indexed in the SaaS & Subscriptions segment, showing a 7% monthly growth rate.

What is the average product price in WooCommerce SaaS & Subscriptions stores?

Among stores with pricing data, the average listed price is about $332, with the most common pricing band at Under $25.

How often is the data updated?

The data is updated weekly. Most store records are refreshed within a few days of any change.

Can I export the data?

Yes. All paid plans include CSV exports. You can use the data for lead generation, market research, and competitor analysis.