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WooCommerce topic analytics
Topic
Updated Apr 27, 2026
WooCommerce

21.2K WooCommerce Fashion Stores: Stats & Market Data (2026)

21,231 active WooCommerce stores fall into the Fashion segment, with 3,561 newly added in the last 30 days. Among stores with catalog data, the most common product count range is 10-49, with prices typically in the Under $25 range. The leading categories are Apparel & Accessories, Arts & Entertainment, Jewelry & Watches. 56% maintain social media profiles — Instagram leads — and 3% run Meta ad campaigns.

56%
Social media
3%
Meta ads
55%
Contact info
Total Stores
21,231
Active WooCommerce stores
New (30d)
3,561
Newly added in the last 30 days
Avg. Products
920
Among 21,157 stores with catalog data
Avg. Price
$141
Among 20,167 stores with pricing data

Growth trend

Stores newly indexed each month over the past 12 months

3,351 1,675 0
May
Jun
Jul
Aug
Sep
Oct
Nov
Dec
Jan
Feb
Mar
Apr

3,561 new stores were added in the past 30 days — 17% of the total, making this one of the fastest-growing areas on the platform. This is below the WooCommerce average of 24%.

Products & categories

How many products stores carry, plus category breakdown.

1-9 4,071 · 19%
10-49 7,300 · 35%
50-199 4,960 · 23%
200-999 3,242 · 15%
1k-4.9k 1,073 · 5%
5k+ 511 · 2%
Category coverage

Categories are non-exclusive -- a store can belong to more than one category, so percentages may add up to more than 100%.

Apparel & Accessories
96% coverage
Arts & Entertainment
3% coverage
Jewelry & Watches
3% coverage
Home & Garden
3% coverage
Electronics
2% coverage
Beauty & Cosmetics
2% coverage
Celebrations & Gifts
1% coverage
Toys & Games 85 Books & Literature 76 Furniture 63 Food & Beverages 57

Among stores with catalog data, most have smaller catalogs in the 10-49 product range. The average is higher at 920 because some stores carry much larger inventories. That's smaller than the WooCommerce average of 1,071. The strongest country concentrations are India, Bangladesh, Brazil.

Pricing & currencies

How products are priced, plus the currencies stores list in.

Under $25 6,761 · 34%
$25-$49 5,288 · 26%
$50-$99 3,794 · 19%
$100-$199 2,449 · 12%
$200-$499 1,293 · 6%
$500+ 582 · 3%
Store currencies
USD 7,629 EUR 4,300 INR 1,290 BDT 928 GBP 787 PKR 568 BRL 437 PLN 328

Among stores with pricing data, the most common price range is Under $25. The average is higher at $141 because some stores price much higher, pulling it up. That's below the WooCommerce average of $418.

Social media platforms

Instagram (46%), Facebook (44%), TikTok (10%).

Instagram
46%
Facebook
44%
TikTok
10%
YouTube
9%
Twitter / X
8%
LinkedIn
4%
Pinterest
3%

Social media adoption is strong at 56%, and 3% of stores run Meta ad campaigns.

Marketing & analytics tools

Google Analytics (19%), Facebook Pixel (16%), Google Tag Manager (12%).

Google Analytics
19%
Facebook Pixel
16%
Google Tag Manager
12%
Google Ads
6%
TikTok Pixel
2%
Pinterest Pixel
1%

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Representative stores

A varied sample — weighted by data completeness, refreshed daily

69 products $32 avg 10 ads
Apparel & Accessories fashion clothing store
111 products $286 avg 1 ads
Apparel & Accessories fashion clothing
31 products $76 avg 3 ads
Apparel & Accessories jeans women's clothing
29 products $108 avg 2 ads
Apparel & Accessories fashion clothing store
450 products $107 avg 3 ads
Apparel & Accessories clothing fashion
56 products $6 avg 3 ads
Apparel & Accessories Jewelry & Watches bags jewelry
190 products $28 avg 1 ads
Apparel & Accessories fashion clothing
Home - AAZ Bangladesh
1,780 products $5 avg 3 ads
Apparel & Accessories t-shirts clothing store
9 products $23 avg 10 ads
Apparel & Accessories fashion clothing
208 products $47 avg 15 ads
Apparel & Accessories fashion clothing
181 products $7 avg 4 ads
Apparel & Accessories graphic t-shirts streetwear
17 products $93 avg 2 ads
Apparel & Accessories denim clothing

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FAQ

How many WooCommerce Fashion stores are there?

We currently track 21,231 active WooCommerce stores in the Fashion segment.

Are WooCommerce Fashion stores growing?

Yes. In the last 30 days, 3,561 new stores were indexed in the Fashion segment, showing a 17% monthly growth rate.

What is the average product price in WooCommerce Fashion stores?

Among stores with pricing data, the average listed price is about $141, with the most common pricing band at Under $25.

How often is the data updated?

The data is updated weekly. Most store records are refreshed within a few days of any change.

Can I export the data?

Yes. All paid plans include CSV exports. You can use the data for lead generation, market research, and competitor analysis.