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WooCommerce topic analytics
Topic
Updated July 13, 2026
WooCommerce

31.7K WooCommerce Home Improvement Stores: Stats & Market Data (2026)

31,667 active WooCommerce stores fall into the Home Improvement segment, with 4,576 newly added in the last 30 days. Among stores with catalog data, the most common product count range is 10-49, with prices typically in the Under $25 range. The leading categories are Hardware, Home & Garden, Electronics. 39% maintain social media profiles — Facebook leads — and 1% run Meta ad campaigns.

39%
Social media
1%
Meta ads
61%
Contact info
Total Stores
31,667
Active WooCommerce stores
New (30d)
4,576
Newly added in the last 30 days
Avg. Products
4,101
Among 31,513 stores with catalog data
Avg. Price
$413
Among 22,675 stores with pricing data

Growth trend

Stores newly indexed each month over the past 12 months

7,858 3,929 0
Aug
Sep
Oct
Nov
Dec
Jan
Feb
Mar
Apr
May
Jun
Jul

4,576 new stores were added in the past 30 days (14% of the total), showing steady growth. This is below the WooCommerce average of 22%.

Products & categories

How many products stores carry, plus category breakdown.

1-9 2,367 · 8%
10-49 8,216 · 26%
50-199 8,181 · 26%
200-999 6,497 · 21%
1k-4.9k 2,895 · 9%
5k+ 3,357 · 11%
Category coverage

Categories are non-exclusive -- a store can belong to more than one category, so percentages may add up to more than 100%.

Hardware
62% coverage
Home & Garden
39% coverage
Electronics
3% coverage
Business & Industrial
3% coverage
Furniture
2% coverage
Vehicles & Parts
0% coverage
General Merchandise
0% coverage
Apparel & Accessories 80 Arts & Entertainment 60 Office Supplies 58 Animals & Pet Supplies 49

Among stores with catalog data, most have smaller catalogs in the 10-49 product range. The average is higher at 4,101 because some stores carry much larger inventories. That's larger than the WooCommerce average of 1,603. The strongest country concentrations are United Kingdom, Viet Nam, Brazil.

Pricing & currencies

How products are priced, plus the currencies stores list in.

Under $25 8,940 · 39%
$25-$49 4,386 · 19%
$50-$99 3,404 · 15%
$100-$199 2,365 · 10%
$200-$499 1,816 · 8%
$500+ 1,764 · 8%
Store currencies
USD 8,935 EUR 6,121 GBP 2,102 VND 1,498 INR 777 BRL 772 AUD 685 CAD 602

Among stores with pricing data, the most common price range is Under $25. The average is higher at $413 because some stores price much higher, pulling it up.

Social media platforms

Facebook (33%), Instagram (24%), YouTube (9%).

Facebook
33%
Instagram
24%
YouTube
9%
LinkedIn
8%
Twitter / X
6%
TikTok
4%
Pinterest
2%

About 39% of stores maintain social media profiles and 1% run Meta ads — moderate marketing investment overall.

Marketing & analytics tools

Google Analytics (22%), Google Tag Manager (19%), Google Ads (9%).

Google Analytics
22%
Google Tag Manager
19%
Google Ads
9%
Facebook Pixel
6%
TikTok Pixel
0%
Pinterest Pixel
0%

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Representative stores

A varied sample - weighted by data completeness, refreshed daily

1,161 products $129 avg 2 ads
Hardware Home Improvement Tools
1,832 products $337 avg 4 ads
Home & Garden Home Improvement
15 products $3132 avg 3 ads
Home & Garden Home Improvement Lighting
65 products $403 avg 22 ads
Hardware Home Improvement Tools
1,446 products $136 avg 3 ads
Home & Garden Home Improvement
3,698 products $50 avg 8 ads
Hardware Home Improvement
72 products $27 avg 5 ads
Home & Garden Home Improvement
15 products $95 avg 1 ads
Home & Garden Yoga & Meditation Home Improvement
3,121 products $53 avg 1 ads
Hardware Electronics Home Improvement Power Tools
2,083 products $13 avg 13 ads
Hardware Tools Home Improvement
615 products $48 avg 3 ads
Hardware Tools Home Improvement
3,520 products $8 avg 1 ads
Hardware Power Tools Home Improvement

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FAQ

How many WooCommerce Home Improvement stores are there?

We currently track 31,667 active WooCommerce stores in the Home Improvement segment.

Are WooCommerce Home Improvement stores growing?

Yes. In the last 30 days, 4,576 new stores were indexed in the Home Improvement segment, showing a 14% monthly growth rate.

What is the average product price in WooCommerce Home Improvement stores?

Among stores with pricing data, the average listed price is about $413, with the most common pricing band at Under $25.

How often is the data updated?

The data is updated weekly. Most store records are refreshed within a few days of any change.

Can I export the data?

Yes. All paid plans include CSV exports. You can use the data for lead generation, market research, and competitor analysis.