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Updated Apr 6, 2026
WooCommerce

114 WooCommerce K-beauty Stores: Stats & Market Data (2026)

114 active WooCommerce stores fall into the K-beauty segment, with 5 newly added in the last 30 days. Among stores with catalog data, the most common product count range is 200-999, with prices typically in the Under $25 range. The leading categories are Beauty & Cosmetics, Health, Apparel & Accessories. 92% maintain social media profiles — Instagram leads — and 9% run Meta ad campaigns.

92%
Social media
9%
Meta ads
82%
Contact info
Total Stores
114
Active WooCommerce stores
New (30d)
5
Newly added in the last 30 days
Avg. Products
482
Among 114 stores with catalog data
Avg. Price
$25
Among 110 stores with pricing data

Growth trend

Stores newly indexed each month over the past 12 months

7 3 0
May
Jun
Jul
Aug
Sep
Oct
Nov
Dec
Jan
Feb
Mar
Apr

5 new stores were added in the past 30 days (4% of the total). Growth has slowed, but new stores are still opening. This is below the WooCommerce average of 10%.

Products & categories

How many products stores carry, plus category breakdown.

1-9 8 · 7%
10-49 18 · 16%
50-199 29 · 25%
200-999 48 · 42%
1k-4.9k 10 · 9%
5k+ 1 · 1%
Category coverage

Categories are non-exclusive -- a store can belong to more than one category, so percentages may add up to more than 100%.

Beauty & Cosmetics
97% coverage
Health
2% coverage
Apparel & Accessories
1% coverage
Electronics
1% coverage
Food & Beverages
1% coverage

Among stores with catalog data, the 200-999 product range is most common. The average is 482 products per store. That's smaller than the WooCommerce average of 877. The strongest country concentrations are Greece, Bangladesh, Hungary.

Pricing & currencies

How products are priced, plus the currencies stores list in.

Under $25 68 · 62%
$25-$49 37 · 34%
$50-$99 5 · 5%
Store currencies
EUR 36 USD 13 BDT 7 PEN 4 RON 4 ARS 3 COP 3 HUF 3

Among stores with pricing data, the most common price range is Under $25. The average is higher at $25 because some stores price much higher, pulling it up. That's below the WooCommerce average of $403.

Social media platforms

Instagram (85%), Facebook (76%), TikTok (45%).

Instagram
85%
Facebook
76%
TikTok
45%
YouTube
18%
Twitter / X
6%
LinkedIn
4%
Pinterest
3%

Social media engagement is exceptionally high: 92% of stores maintain social profiles and 9% run Meta ads. That's 24 percentage points above the WooCommerce average of 68%.

Marketing & analytics tools

Google Tag Manager (41%), Facebook Pixel (31%), Google Analytics (28%).

Google Tag Manager
41%
Facebook Pixel
31%
Google Analytics
28%
Google Ads
25%
TikTok Pixel
13%

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Representative stores

A varied sample — weighted by data completeness, refreshed daily

37 products $29 avg 5 ads
Beauty & Cosmetics k-beauty lip products
290 products $11 avg 2 ads
Beauty & Cosmetics k-beauty face serum
19 products $10 avg
Beauty & Cosmetics k-beauty skincare products
258 products $24 avg
Beauty & Cosmetics korean skincare beauty store
173 products $21 avg
Beauty & Cosmetics k-beauty skincare
236 products $20 avg
Beauty & Cosmetics k-beauty skincare products
245 products $22 avg
Beauty & Cosmetics k-beauty skincare
2,263 products $11 avg
Beauty & Cosmetics k-beauty beauty
599 products $10 avg
Beauty & Cosmetics k-beauty skincare
40 products $17 avg
Beauty & Cosmetics k-beauty skincare
435 products $6 avg
Beauty & Cosmetics Health beauty products skincare
242 products $25 avg 2 ads
Beauty & Cosmetics k-beauty cosmetics

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FAQ

How many WooCommerce K-beauty stores are there?

We currently track 114 active WooCommerce stores in the K-beauty segment.

Are WooCommerce K-beauty stores growing?

Yes. In the last 30 days, 5 new stores were indexed in the K-beauty segment, showing a 4% monthly growth rate.

What is the average product price in WooCommerce K-beauty stores?

Among stores with pricing data, the average listed price is about $25, with the most common pricing band at Under $25.

How often is the data updated?

The data is updated weekly. Most store records are refreshed within a few days of any change.

Can I export the data?

Yes. All paid plans include CSV exports. You can use the data for lead generation, market research, and competitor analysis.