739 WooCommerce Serums Stores: Stats & Market Data (2026)
739 active WooCommerce stores fall into the Serums segment, with 180 newly added in the last 30 days. Among stores with catalog data, the most common product count range is 10-49, with prices typically in the Under $25 range. The leading categories are Beauty & Cosmetics, Health, Home & Garden. 63% maintain social media profiles — Instagram leads — and 4% run Meta ad campaigns.
Growth trend
Stores newly indexed each month over the past 12 months
180 new stores were added in the past 30 days — 24% of the total, making this one of the fastest-growing areas on the platform. This is below the WooCommerce average of 47%.
Products & categories
How many products stores carry, plus category breakdown.
Categories are non-exclusive -- a store can belong to more than one category, so percentages may add up to more than 100%.
Adult 2 Electronics 2 Animals & Pet Supplies 1 Baby & Kids 1 Celebrations & Gifts 1 Food & Beverages 1 Smoking & Vaping 1Among stores with catalog data, most have smaller catalogs in the 10-49 product range. The average is higher at 600 because some stores carry much larger inventories. That's smaller than the WooCommerce average of 1,364. The strongest country concentrations are Pakistan, Australia, Netherlands.
Pricing & currencies
How products are priced, plus the currencies stores list in.
Among stores with pricing data, the most common price range is Under $25. The average is higher at $58 because some stores price much higher, pulling it up. That's below the WooCommerce average of $423.
Marketing & analytics tools
Google Analytics (28%), Facebook Pixel (26%), Google Tag Manager (23%).
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Start Free TrialFAQ
How many WooCommerce Serums stores are there?
We currently track 739 active WooCommerce stores in the Serums segment.
Are WooCommerce Serums stores growing?
Yes. In the last 30 days, 180 new stores were indexed in the Serums segment, showing a 24% monthly growth rate.
What is the average product price in WooCommerce Serums stores?
Among stores with pricing data, the average listed price is about $58, with the most common pricing band at Under $25.
How often is the data updated?
The data is updated weekly. Most store records are refreshed within a few days of any change.
Can I export the data?
Yes. All paid plans include CSV exports. You can use the data for lead generation, market research, and competitor analysis.
Social media platforms
Instagram (55%), Facebook (50%), TikTok (14%).
Social media adoption is strong at 63%, and 4% of stores run Meta ad campaigns. That's 15 percentage points above the WooCommerce average of 48%.