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Topic
Updated May 18, 2026
WooCommerce

569 WooCommerce Face masks Stores: Stats & Market Data (2026)

569 active WooCommerce stores fall into the Face masks segment, with 194 newly added in the last 30 days. Among stores with catalog data, the most common product count range is 10-49, with prices typically in the Under $25 range. The leading categories are Beauty & Cosmetics, Health, Apparel & Accessories. 57% maintain social media profiles — Facebook leads — and 3% run Meta ad campaigns.

57%
Social media
3%
Meta ads
61%
Contact info
Total Stores
569
Active WooCommerce stores
New (30d)
194
Newly added in the last 30 days
Avg. Products
600
Among 568 stores with catalog data
Avg. Price
$67
Among 537 stores with pricing data

Growth trend

Stores newly indexed each month over the past 12 months

108 54 0
Jun
Jul
Aug
Sep
Oct
Nov
Dec
Jan
Feb
Mar
Apr
May

194 new stores were added in the past 30 days — 34% of the total, making this one of the fastest-growing areas on the platform. This is below the WooCommerce average of 48%.

Products & categories

How many products stores carry, plus category breakdown.

1-9 89 · 16%
10-49 231 · 41%
50-199 132 · 23%
200-999 80 · 14%
1k-4.9k 22 · 4%
5k+ 14 · 2%
Category coverage

Categories are non-exclusive -- a store can belong to more than one category, so percentages may add up to more than 100%.

Beauty & Cosmetics
66% coverage
Health
14% coverage
Apparel & Accessories
12% coverage
Business & Industrial
3% coverage
Home & Garden
2% coverage
Celebrations & Gifts
1% coverage
Baby & Kids
1% coverage
Arts & Entertainment
1% coverage
Food & Beverages
1% coverage
Hardware
1% coverage
Electronics
1% coverage

Among stores with catalog data, most have smaller catalogs in the 10-49 product range. The average is higher at 600 because some stores carry much larger inventories. That's smaller than the WooCommerce average of 1,371. The strongest country concentrations are United Kingdom, India, Australia.

Pricing & currencies

How products are priced, plus the currencies stores list in.

Under $25 306 · 57%
$25-$49 117 · 22%
$50-$99 71 · 13%
$100-$199 22 · 4%
$200-$499 13 · 2%
$500+ 8 · 1%
Store currencies
USD 196 EUR 122 GBP 34 INR 23 PKR 15 AUD 14 CAD 14 VND 14

Among stores with pricing data, the most common price range is Under $25. The average is higher at $67 because some stores price much higher, pulling it up. That's below the WooCommerce average of $423.

Social media platforms

Facebook (48%), Instagram (45%), YouTube (11%).

Facebook
48%
Instagram
45%
YouTube
11%
TikTok
9%
Twitter / X
9%
LinkedIn
5%
Pinterest
4%

Social media adoption is strong at 57%, and 3% of stores run Meta ad campaigns. That's 9 percentage points above the WooCommerce average of 48%.

Marketing & analytics tools

Google Analytics (31%), Facebook Pixel (23%), Google Tag Manager (21%).

Google Analytics
31%
Facebook Pixel
23%
Google Tag Manager
21%
Google Ads
9%
TikTok Pixel
3%
Pinterest Pixel
1%

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Representative stores

A varied sample - weighted by data completeness, refreshed daily

105 products $6 avg 1 ads
Beauty & Cosmetics beauty products skincare store
875 products $24 avg 2 ads
Beauty & Cosmetics Home & Garden body creams candles
54 products $13 avg 10 ads
Beauty & Cosmetics ina m cosmetics skincare products
45 products $32 avg 2 ads
Beauty & Cosmetics hair products body care
567 products $21 avg 1 ads
Beauty & Cosmetics k-beauty kenya
223 products $64 avg
Beauty & Cosmetics skincare products beauty serum
73 products $3 avg
Home & Garden pet care spa linen
21 products $34 avg
Beauty & Cosmetics korean cosmetics natural skincare
81 products $17 avg
Beauty & Cosmetics natural skincare korean cosmetics
238 products $17 avg
Beauty & Cosmetics skincare products serums
49 products $68 avg
Beauty & Cosmetics spa korean skincare
38 products $40 avg
Beauty & Cosmetics natural beauty products belize made cosmetics

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FAQ

How many WooCommerce Face masks stores are there?

We currently track 569 active WooCommerce stores in the Face masks segment.

Are WooCommerce Face masks stores growing?

Yes. In the last 30 days, 194 new stores were indexed in the Face masks segment, showing a 34% monthly growth rate.

What is the average product price in WooCommerce Face masks stores?

Among stores with pricing data, the average listed price is about $67, with the most common pricing band at Under $25.

How often is the data updated?

The data is updated weekly. Most store records are refreshed within a few days of any change.

Can I export the data?

Yes. All paid plans include CSV exports. You can use the data for lead generation, market research, and competitor analysis.