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WooCommerce topic analytics
Topic
Updated May 18, 2026
WooCommerce

2,792 WooCommerce Skin care Stores: Stats & Market Data (2026)

2,792 active WooCommerce stores fall into the Skin care segment, with 781 newly added in the last 30 days. Among stores with catalog data, the most common product count range is 10-49, with prices typically in the Under $25 range. The leading categories are Beauty & Cosmetics, Health, Home & Garden. 51% maintain social media profiles — Facebook leads — and 3% run Meta ad campaigns.

51%
Social media
3%
Meta ads
64%
Contact info
Total Stores
2,792
Active WooCommerce stores
New (30d)
781
Newly added in the last 30 days
Avg. Products
826
Among 2,791 stores with catalog data
Avg. Price
$67
Among 2,615 stores with pricing data

Growth trend

Stores newly indexed each month over the past 12 months

464 232 0
Jun
Jul
Aug
Sep
Oct
Nov
Dec
Jan
Feb
Mar
Apr
May

781 new stores were added in the past 30 days — 28% of the total, making this one of the fastest-growing areas on the platform. This is below the WooCommerce average of 49%.

Products & categories

How many products stores carry, plus category breakdown.

1-9 492 · 18%
10-49 1,221 · 44%
50-199 717 · 26%
200-999 229 · 8%
1k-4.9k 71 · 3%
5k+ 61 · 2%
Category coverage

Categories are non-exclusive -- a store can belong to more than one category, so percentages may add up to more than 100%.

Beauty & Cosmetics
90% coverage
Health
18% coverage
Home & Garden
4% coverage
Food & Beverages
3% coverage
Apparel & Accessories
3% coverage
Baby & Kids
1% coverage
Celebrations & Gifts
1% coverage
Electronics
1% coverage
Adult
0% coverage
Jewelry & Watches 9

Among stores with catalog data, most have smaller catalogs in the 10-49 product range. The average is higher at 826 because some stores carry much larger inventories. That's smaller than the WooCommerce average of 1,389. The strongest country concentrations are India, Bangladesh, Pakistan.

Pricing & currencies

How products are priced, plus the currencies stores list in.

Under $25 1,410 · 54%
$25-$49 518 · 20%
$50-$99 429 · 16%
$100-$199 168 · 6%
$200-$499 70 · 3%
$500+ 20 · 1%
Store currencies
USD 933 EUR 328 INR 225 PKR 134 BDT 124 GBP 107 MYR 60 AUD 52

Among stores with pricing data, the most common price range is Under $25. The average is higher at $67 because some stores price much higher, pulling it up. That's below the WooCommerce average of $423.

Social media platforms

Facebook (42%), Instagram (42%), YouTube (12%).

Facebook
42%
Instagram
42%
YouTube
12%
TikTok
9%
Twitter / X
8%
LinkedIn
5%
Pinterest
3%

Social media adoption is strong at 51%, and 3% of stores run Meta ad campaigns.

Marketing & analytics tools

Google Analytics (23%), Google Tag Manager (20%), Facebook Pixel (18%).

Google Analytics
23%
Google Tag Manager
20%
Facebook Pixel
18%
Google Ads
10%
TikTok Pixel
3%
Pinterest Pixel
0%

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Representative stores

A varied sample - weighted by data completeness, refreshed daily

178 products $8 avg 1 ads
Beauty & Cosmetics natural cosmetics bio oils
30 products $17 avg 1 ads
Beauty & Cosmetics natural cosmetics greek beauty products
60 products $6 avg 7 ads
Beauty & Cosmetics cosmetics personal care
91 products $450 avg 1 ads
Beauty & Cosmetics aesthetic skin care
52 products $55 avg 4 ads
Beauty & Cosmetics skin care beauty
6 products $54 avg 2 ads
Beauty & Cosmetics skin care cosmetics
11 products $35 avg 2 ads
Beauty & Cosmetics natural skincare reindeer tallow
179 products $16 avg 2 ads
Apparel & Accessories Beauty & Cosmetics beauty products backpacks
27 products $127 avg 1 ads
Beauty & Cosmetics dermatology skin-care
20 products 2 ads
Beauty & Cosmetics gift skin-care
43 products $82 avg 4 ads
Beauty & Cosmetics dermatological products skin care

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FAQ

How many WooCommerce Skin care stores are there?

We currently track 2,792 active WooCommerce stores in the Skin care segment.

Are WooCommerce Skin care stores growing?

Yes. In the last 30 days, 781 new stores were indexed in the Skin care segment, showing a 28% monthly growth rate.

What is the average product price in WooCommerce Skin care stores?

Among stores with pricing data, the average listed price is about $67, with the most common pricing band at Under $25.

How often is the data updated?

The data is updated weekly. Most store records are refreshed within a few days of any change.

Can I export the data?

Yes. All paid plans include CSV exports. You can use the data for lead generation, market research, and competitor analysis.