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Topic
Updated June 8, 2026
WooCommerce

2,443 WooCommerce Cosmetics store Stores: Stats & Market Data (2026)

2,443 active WooCommerce stores fall into the Cosmetics store segment, with 197 newly added in the last 30 days. Among stores with catalog data, the most common product count range is 10-49, with prices typically in the Under $25 range. The leading categories are Beauty & Cosmetics, Apparel & Accessories, Health. 54% maintain social media profiles — Instagram leads — and 3% run Meta ad campaigns.

54%
Social media
3%
Meta ads
61%
Contact info
Total Stores
2,443
Active WooCommerce stores
New (30d)
197
Newly added in the last 30 days
Avg. Products
1,626
Among 2,438 stores with catalog data
Avg. Price
$123
Among 2,303 stores with pricing data

Growth trend

Stores newly indexed each month over the past 12 months

365 182 0
Jul
Aug
Sep
Oct
Nov
Dec
Jan
Feb
Mar
Apr
May
Jun

197 new stores were added in the past 30 days (8% of the total), showing steady growth. This is below the WooCommerce average of 37%.

Products & categories

How many products stores carry, plus category breakdown.

1-9 363 · 15%
10-49 738 · 30%
50-199 595 · 24%
200-999 432 · 18%
1k-4.9k 178 · 7%
5k+ 132 · 5%
Category coverage

Categories are non-exclusive -- a store can belong to more than one category, so percentages may add up to more than 100%.

Beauty & Cosmetics
100% coverage
Apparel & Accessories
2% coverage
Health
1% coverage
Home & Garden
1% coverage
Food & Beverages
1% coverage
Electronics
1% coverage
Baby & Kids 11 Jewelry & Watches 8 Books & Literature 5 Animals & Pet Supplies 4 Celebrations & Gifts 4 Toys & Games 4

Among stores with catalog data, most have smaller catalogs in the 10-49 product range. The average is higher at 1,626 because some stores carry much larger inventories. That's larger than the WooCommerce average of 1,569. The strongest country concentrations are Bangladesh, India, Brazil.

Pricing & currencies

How products are priced, plus the currencies stores list in.

Under $25 1,397 · 61%
$25-$49 487 · 21%
$50-$99 284 · 12%
$100-$199 79 · 3%
$200-$499 38 · 2%
$500+ 18 · 1%
Store currencies
USD 576 EUR 567 BDT 94 INR 75 GBP 69 PKR 67 BRL 59 PLN 49

Among stores with pricing data, the most common price range is Under $25. The average is higher at $123 because some stores price much higher, pulling it up. That's below the WooCommerce average of $422.

Social media platforms

Instagram (46%), Facebook (42%), TikTok (12%).

Instagram
46%
Facebook
42%
TikTok
12%
YouTube
9%
Twitter / X
5%
LinkedIn
3%
Pinterest
2%

Social media adoption is strong at 54%, and 3% of stores run Meta ad campaigns. That's 8 percentage points above the WooCommerce average of 46%.

Marketing & analytics tools

Google Analytics (20%), Facebook Pixel (17%), Google Tag Manager (15%).

Google Analytics
20%
Facebook Pixel
17%
Google Tag Manager
15%
Google Ads
8%
TikTok Pixel
3%
Pinterest Pixel
0%

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Representative stores

A varied sample - weighted by data completeness, refreshed daily

1,205 products $13 avg 1 ads
Beauty & Cosmetics cosmetics store beauty products
21 products $13 avg 8 ads
Beauty & Cosmetics natural skin care cosmetics store
101 products $5 avg 1 ads
Beauty & Cosmetics skincare products haircare products
2,701 products $8 avg 1 ads
Beauty & Cosmetics beauty products cosmetics store
146 products $19 avg 11 ads
Beauty & Cosmetics bio cosmetics natural beauty products
186 products $8 avg 1 ads
Beauty & Cosmetics cosmetics store makeup products
10 products $51 avg 4 ads
Beauty & Cosmetics beauty products cosmetics store
5 products $6 avg 13 ads
Beauty & Cosmetics hair serum beauty products
6 products $65 avg 14 ads
Beauty & Cosmetics cosmetics store beauty products
830 products $22 avg 1 ads
Beauty & Cosmetics k-beauty skincare products
60 products $45 avg
Beauty & Cosmetics skin care beauty products
377 products $14 avg
Beauty & Cosmetics cosmetics store beauty products

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FAQ

How many WooCommerce Cosmetics store stores are there?

We currently track 2,443 active WooCommerce stores in the Cosmetics store segment.

Are WooCommerce Cosmetics store stores growing?

Yes. In the last 30 days, 197 new stores were indexed in the Cosmetics store segment, showing a 8% monthly growth rate.

What is the average product price in WooCommerce Cosmetics store stores?

Among stores with pricing data, the average listed price is about $123, with the most common pricing band at Under $25.

How often is the data updated?

The data is updated weekly. Most store records are refreshed within a few days of any change.

Can I export the data?

Yes. All paid plans include CSV exports. You can use the data for lead generation, market research, and competitor analysis.