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WooCommerce topic analytics
Topic
Updated Apr 27, 2026
WooCommerce

277 WooCommerce Beauty shop Stores: Stats & Market Data (2026)

277 active WooCommerce stores fall into the Beauty shop segment, with 45 newly added in the last 30 days. Among stores with catalog data, the most common product count range is 10-49, with prices typically in the Under $25 range. The leading categories are Beauty & Cosmetics, Apparel & Accessories, Health. 62% maintain social media profiles — Instagram leads — and 2% run Meta ad campaigns.

62%
Social media
2%
Meta ads
64%
Contact info
Total Stores
277
Active WooCommerce stores
New (30d)
45
Newly added in the last 30 days
Avg. Products
757
Among 277 stores with catalog data
Avg. Price
$52
Among 257 stores with pricing data

Growth trend

Stores newly indexed each month over the past 12 months

42 21 0
May
Jun
Jul
Aug
Sep
Oct
Nov
Dec
Jan
Feb
Mar
Apr

45 new stores were added in the past 30 days — 16% of the total, making this one of the fastest-growing areas on the platform. This is below the WooCommerce average of 24%.

Products & categories

How many products stores carry, plus category breakdown.

1-9 60 · 22%
10-49 77 · 28%
50-199 55 · 20%
200-999 62 · 22%
1k-4.9k 15 · 5%
5k+ 8 · 3%
Category coverage

Categories are non-exclusive -- a store can belong to more than one category, so percentages may add up to more than 100%.

Beauty & Cosmetics
99% coverage
Apparel & Accessories
1% coverage
Health
1% coverage
Celebrations & Gifts
1% coverage
Electronics 1 Home & Garden 1 Toys & Games 1

Among stores with catalog data, most have smaller catalogs in the 10-49 product range. The average is higher at 757 because some stores carry much larger inventories. That's smaller than the WooCommerce average of 1,080. The strongest country concentrations are Bangladesh, Poland, Italy.

Pricing & currencies

How products are priced, plus the currencies stores list in.

Under $25 138 · 54%
$25-$49 65 · 25%
$50-$99 39 · 15%
$100-$199 8 · 3%
$200-$499 6 · 2%
$500+ 1 · 0%
Store currencies
USD 67 EUR 56 BDT 22 GBP 10 PLN 9 CAD 8 INR 8 PKR 8

Among stores with pricing data, the most common price range is Under $25. The average is higher at $52 because some stores price much higher, pulling it up. That's below the WooCommerce average of $418.

Social media platforms

Instagram (51%), Facebook (48%), TikTok (13%).

Instagram
51%
Facebook
48%
TikTok
13%
YouTube
9%
Twitter / X
6%
LinkedIn
3%
Pinterest
2%

Social media adoption is strong at 62%, and 2% of stores run Meta ad campaigns.

Marketing & analytics tools

Google Analytics (24%), Facebook Pixel (18%), Google Tag Manager (16%).

Google Analytics
24%
Facebook Pixel
18%
Google Tag Manager
16%
Google Ads
10%
TikTok Pixel
3%
Pinterest Pixel
1%

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Representative stores

A varied sample — weighted by data completeness, refreshed daily

11 products $1 avg
Beauty & Cosmetics cosmetics aesthetics
19 products $26 avg
Beauty & Cosmetics cosmetics store makeup products
8 products $24 avg
Beauty & Cosmetics cosmetics store skincare products
68 products $26 avg
Beauty & Cosmetics skin care products beauty shop
378 products $58 avg
Beauty & Cosmetics hair care hair products
294 products $50 avg
Beauty & Cosmetics luxurious hair products hair repair
32 products $56 avg
Beauty & Cosmetics haircare natural products
217 products $34 avg
Beauty & Cosmetics cosmetics store skincare products
150 products $40 avg
Beauty & Cosmetics pmu products eyebrow pigments
598 products $10 avg
Beauty & Cosmetics cosmetics store makeup products

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FAQ

How many WooCommerce Beauty shop stores are there?

We currently track 277 active WooCommerce stores in the Beauty shop segment.

Are WooCommerce Beauty shop stores growing?

Yes. In the last 30 days, 45 new stores were indexed in the Beauty shop segment, showing a 16% monthly growth rate.

What is the average product price in WooCommerce Beauty shop stores?

Among stores with pricing data, the average listed price is about $52, with the most common pricing band at Under $25.

How often is the data updated?

The data is updated weekly. Most store records are refreshed within a few days of any change.

Can I export the data?

Yes. All paid plans include CSV exports. You can use the data for lead generation, market research, and competitor analysis.