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Topic
Updated June 8, 2026
WooCommerce

7,002 WooCommerce Skincare products Stores: Stats & Market Data (2026)

7,002 active WooCommerce stores fall into the Skincare products segment, with 2,018 newly added in the last 30 days. Among stores with catalog data, the most common product count range is 10-49, with prices typically in the Under $25 range. The leading categories are Beauty & Cosmetics, Health, Home & Garden. 53% maintain social media profiles — Instagram leads — and 2% run Meta ad campaigns.

53%
Social media
2%
Meta ads
59%
Contact info
Total Stores
7,002
Active WooCommerce stores
New (30d)
2,018
Newly added in the last 30 days
Avg. Products
1,821
Among 6,998 stores with catalog data
Avg. Price
$64
Among 6,561 stores with pricing data

Growth trend

Stores newly indexed each month over the past 12 months

2,021 1,010 0
Jul
Aug
Sep
Oct
Nov
Dec
Jan
Feb
Mar
Apr
May
Jun

2,018 new stores were added in the past 30 days — 29% of the total, making this one of the fastest-growing areas on the platform. This is below the WooCommerce average of 37%.

Products & categories

How many products stores carry, plus category breakdown.

1-9 770 · 11%
10-49 2,293 · 33%
50-199 2,086 · 30%
200-999 1,106 · 16%
1k-4.9k 379 · 5%
5k+ 364 · 5%
Category coverage

Categories are non-exclusive -- a store can belong to more than one category, so percentages may add up to more than 100%.

Beauty & Cosmetics
98% coverage
Health
10% coverage
Home & Garden
3% coverage
Apparel & Accessories
2% coverage
Food & Beverages
1% coverage
Baby & Kids
1% coverage
Electronics
1% coverage
Celebrations & Gifts
0% coverage
Jewelry & Watches 30 Animals & Pet Supplies 27 Education & Courses 27

Among stores with catalog data, most have smaller catalogs in the 10-49 product range. The average is higher at 1,821 because some stores carry much larger inventories. That's larger than the WooCommerce average of 1,557. The strongest country concentrations are Viet Nam, India, Italy.

Pricing & currencies

How products are priced, plus the currencies stores list in.

Under $25 3,144 · 48%
$25-$49 1,597 · 24%
$50-$99 1,305 · 20%
$100-$199 363 · 6%
$200-$499 105 · 2%
$500+ 47 · 1%
Store currencies
EUR 1,734 USD 1,614 GBP 244 INR 204 VND 187 BDT 171 CAD 154 PKR 144

Among stores with pricing data, the most common price range is Under $25. The average is higher at $64 because some stores price much higher, pulling it up. That's below the WooCommerce average of $423.

Social media platforms

Instagram (44%), Facebook (43%), YouTube (10%).

Instagram
44%
Facebook
43%
YouTube
10%
TikTok
10%
Twitter / X
6%
LinkedIn
4%
Pinterest
1%

Social media adoption is strong at 53%, and 2% of stores run Meta ad campaigns. That's 7 percentage points above the WooCommerce average of 46%.

Marketing & analytics tools

Google Analytics (25%), Google Tag Manager (20%), Facebook Pixel (17%).

Google Analytics
25%
Google Tag Manager
20%
Facebook Pixel
17%
Google Ads
9%
TikTok Pixel
2%
Pinterest Pixel
0%

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Representative stores

A varied sample - weighted by data completeness, refreshed daily

125 products $84 avg 1 ads
Beauty & Cosmetics luxury spa skincare products
41 products $37 avg 1 ads
Beauty & Cosmetics natural cosmetics skincare products
88 products $16 avg 1 ads
Beauty & Cosmetics custom makeup skincare products
24 products $5 avg 6 ads
Beauty & Cosmetics beauty personal-care
57 products $76 avg 1 ads
Beauty & Cosmetics anti-aging skincare products
314 products $6 avg 9 ads
Beauty & Cosmetics cosmetics online skincare products
195 products $11 avg 1 ads
Beauty & Cosmetics cosmetics store skincare products
85 products $394 avg 2 ads
Beauty & Cosmetics medical aesthetic clinic skincare products
640 products $103 avg 4 ads
Beauty & Cosmetics eye masks beauty
1,567 products $23 avg 2 ads
Beauty & Cosmetics dermo-cosmetics vitamins
17 products $106 avg 11 ads
Beauty & Cosmetics facial moisture
109 products $26 avg 1 ads
Beauty & Cosmetics skincare products beauty products

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FAQ

How many WooCommerce Skincare products stores are there?

We currently track 7,002 active WooCommerce stores in the Skincare products segment.

Are WooCommerce Skincare products stores growing?

Yes. In the last 30 days, 2,018 new stores were indexed in the Skincare products segment, showing a 29% monthly growth rate.

What is the average product price in WooCommerce Skincare products stores?

Among stores with pricing data, the average listed price is about $64, with the most common pricing band at Under $25.

How often is the data updated?

The data is updated weekly. Most store records are refreshed within a few days of any change.

Can I export the data?

Yes. All paid plans include CSV exports. You can use the data for lead generation, market research, and competitor analysis.