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Topic
Updated Apr 27, 2026
WooCommerce

1,923 WooCommerce Beauty store Stores: Stats & Market Data (2026)

1,923 active WooCommerce stores fall into the Beauty store segment, with 257 newly added in the last 30 days. Among stores with catalog data, the most common product count range is 10-49, with prices typically in the Under $25 range. The leading categories are Beauty & Cosmetics, Health, Apparel & Accessories. 63% maintain social media profiles — Instagram leads — and 3% run Meta ad campaigns.

63%
Social media
3%
Meta ads
64%
Contact info
Total Stores
1,923
Active WooCommerce stores
New (30d)
257
Newly added in the last 30 days
Avg. Products
905
Among 1,920 stores with catalog data
Avg. Price
$118
Among 1,818 stores with pricing data

Growth trend

Stores newly indexed each month over the past 12 months

243 121 0
May
Jun
Jul
Aug
Sep
Oct
Nov
Dec
Jan
Feb
Mar
Apr

257 new stores were added in the past 30 days (13% of the total), showing steady growth. This is below the WooCommerce average of 24%.

Products & categories

How many products stores carry, plus category breakdown.

1-9 455 · 24%
10-49 602 · 31%
50-199 359 · 19%
200-999 308 · 16%
1k-4.9k 139 · 7%
5k+ 57 · 3%
Category coverage

Categories are non-exclusive -- a store can belong to more than one category, so percentages may add up to more than 100%.

Beauty & Cosmetics
99% coverage
Health
1% coverage
Apparel & Accessories
1% coverage
Home & Garden
1% coverage
Jewelry & Watches 5 Electronics 3 Animals & Pet Supplies 2 Baby & Kids 2 Arts & Entertainment 1 Food & Beverages 1 Sporting Goods 1

Among stores with catalog data, most have smaller catalogs in the 10-49 product range. The average is higher at 905 because some stores carry much larger inventories. That's smaller than the WooCommerce average of 1,071. The strongest country concentrations are Bangladesh, India, Brazil.

Pricing & currencies

How products are priced, plus the currencies stores list in.

Under $25 953 · 52%
$25-$49 445 · 24%
$50-$99 268 · 15%
$100-$199 98 · 5%
$200-$499 42 · 2%
$500+ 12 · 1%
Store currencies
USD 546 EUR 374 BDT 79 GBP 78 INR 62 PKR 55 COP 45 BRL 41

Among stores with pricing data, the most common price range is Under $25. The average is higher at $118 because some stores price much higher, pulling it up. That's below the WooCommerce average of $418.

Social media platforms

Instagram (53%), Facebook (53%), TikTok (15%).

Instagram
53%
Facebook
53%
TikTok
15%
YouTube
11%
Twitter / X
6%
LinkedIn
3%
Pinterest
2%

Social media adoption is strong at 63%, and 3% of stores run Meta ad campaigns.

Marketing & analytics tools

Google Analytics (23%), Facebook Pixel (20%), Google Tag Manager (17%).

Google Analytics
23%
Facebook Pixel
20%
Google Tag Manager
17%
Google Ads
9%
TikTok Pixel
4%
Pinterest Pixel
1%

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Representative stores

A varied sample — weighted by data completeness, refreshed daily

773 products $19 avg 1 ads
Beauty & Cosmetics hair care products beauty store
160 products $14 avg 1 ads
Beauty & Cosmetics cosmetics makeup products
9 products $35 avg 1 ads
Beauty & Cosmetics hair extensions hair courses
1,826 products $18 avg 3 ads
Beauty & Cosmetics hair products shampoo
16 products $142 avg 1 ads
Beauty & Cosmetics beauty store skincare products
13 products $20 avg 15 ads
Beauty & Cosmetics cosmetics beauty store
23 products $6 avg 1 ads
Beauty & Cosmetics kids hair products hair bundles
5 products $10 avg 2 ads
Beauty & Cosmetics beauty store skincare products
33 products $72 avg
Beauty & Cosmetics beauty store cosmetics shop
1,412 products $17 avg 3 ads
Beauty & Cosmetics personal care skin products
12 products $50 avg
Beauty & Cosmetics nail products nail industry
11 products $55 avg
Beauty & Cosmetics eyelash extensions luxurious lashes

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FAQ

How many WooCommerce Beauty store stores are there?

We currently track 1,923 active WooCommerce stores in the Beauty store segment.

Are WooCommerce Beauty store stores growing?

Yes. In the last 30 days, 257 new stores were indexed in the Beauty store segment, showing a 13% monthly growth rate.

What is the average product price in WooCommerce Beauty store stores?

Among stores with pricing data, the average listed price is about $118, with the most common pricing band at Under $25.

How often is the data updated?

The data is updated weekly. Most store records are refreshed within a few days of any change.

Can I export the data?

Yes. All paid plans include CSV exports. You can use the data for lead generation, market research, and competitor analysis.