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Topic
Updated Apr 27, 2026
WooCommerce

827 WooCommerce Makeup products Stores: Stats & Market Data (2026)

827 active WooCommerce stores fall into the Makeup products segment, with 194 newly added in the last 30 days. Among stores with catalog data, the most common product count range is 10-49, with prices typically in the Under $25 range. The leading categories are Beauty & Cosmetics, Apparel & Accessories, Home & Garden. 57% maintain social media profiles — Instagram leads — and 3% run Meta ad campaigns.

57%
Social media
3%
Meta ads
62%
Contact info
Total Stores
827
Active WooCommerce stores
New (30d)
194
Newly added in the last 30 days
Avg. Products
1,059
Among 827 stores with catalog data
Avg. Price
$128
Among 774 stores with pricing data

Growth trend

Stores newly indexed each month over the past 12 months

192 96 0
May
Jun
Jul
Aug
Sep
Oct
Nov
Dec
Jan
Feb
Mar
Apr

194 new stores were added in the past 30 days — 23% of the total, making this one of the fastest-growing areas on the platform.

Products & categories

How many products stores carry, plus category breakdown.

1-9 77 · 9%
10-49 252 · 30%
50-199 209 · 25%
200-999 195 · 24%
1k-4.9k 70 · 8%
5k+ 24 · 3%
Category coverage

Categories are non-exclusive -- a store can belong to more than one category, so percentages may add up to more than 100%.

Beauty & Cosmetics
100% coverage
Apparel & Accessories
3% coverage
Home & Garden
2% coverage
Electronics
1% coverage
Baby & Kids
1% coverage
Health
1% coverage
Jewelry & Watches
1% coverage
Toys & Games
1% coverage
Celebrations & Gifts 4 Animals & Pet Supplies 3 Office Supplies 3 Arts & Entertainment 2

Among stores with catalog data, most have smaller catalogs in the 10-49 product range. The average is higher at 1,059 because some stores carry much larger inventories. That's smaller than the WooCommerce average of 1,088. The strongest country concentrations are Greece, Bangladesh, India.

Pricing & currencies

How products are priced, plus the currencies stores list in.

Under $25 513 · 66%
$25-$49 150 · 19%
$50-$99 78 · 10%
$100-$199 14 · 2%
$200-$499 12 · 2%
$500+ 7 · 1%
Store currencies
USD 208 EUR 140 PKR 40 BDT 35 INR 33 COP 22 GBP 22 VND 19

Among stores with pricing data, the most common price range is Under $25. The average is higher at $128 because some stores price much higher, pulling it up. That's below the WooCommerce average of $419.

Social media platforms

Instagram (48%), Facebook (47%), TikTok (14%).

Instagram
48%
Facebook
47%
TikTok
14%
YouTube
10%
Twitter / X
7%
LinkedIn
2%
Pinterest
2%

Social media adoption is strong at 57%, and 3% of stores run Meta ad campaigns.

Marketing & analytics tools

Google Analytics (23%), Facebook Pixel (20%), Google Tag Manager (17%).

Google Analytics
23%
Facebook Pixel
20%
Google Tag Manager
17%
Google Ads
7%
TikTok Pixel
5%
Pinterest Pixel
0%

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Representative stores

A varied sample — weighted by data completeness, refreshed daily

390 products $4 avg 13 ads
Beauty & Cosmetics makeup products skincare items
293 products $8 avg 2 ads
Beauty & Cosmetics cosmetics skincare
131 products $11 avg 3 ads
Beauty & Cosmetics cosmetics manufacturer professional skincare products
617 products $21 avg 1 ads
Beauty & Cosmetics cosmetics store skincare products
261 products $40 avg
Beauty & Cosmetics beauty salon makeup products
24 products $6 avg
Beauty & Cosmetics cosmetics store beauty essentials
10 products $65 avg
Beauty & Cosmetics cosmetics store makeup products
355 products $25 avg
Beauty & Cosmetics skincare products makeup products
40 products $1 avg
Beauty & Cosmetics makeup products skincare essentials
188 products $6 avg
Beauty & Cosmetics cosmetics store makeup products
953 products $7 avg
Beauty & Cosmetics nail polish lip gloss

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FAQ

How many WooCommerce Makeup products stores are there?

We currently track 827 active WooCommerce stores in the Makeup products segment.

Are WooCommerce Makeup products stores growing?

Yes. In the last 30 days, 194 new stores were indexed in the Makeup products segment, showing a 23% monthly growth rate.

What is the average product price in WooCommerce Makeup products stores?

Among stores with pricing data, the average listed price is about $128, with the most common pricing band at Under $25.

How often is the data updated?

The data is updated weekly. Most store records are refreshed within a few days of any change.

Can I export the data?

Yes. All paid plans include CSV exports. You can use the data for lead generation, market research, and competitor analysis.