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Topic
Updated May 18, 2026
WooCommerce

1,150 WooCommerce Makeup products Stores: Stats & Market Data (2026)

1,150 active WooCommerce stores fall into the Makeup products segment, with 506 newly added in the last 30 days. Among stores with catalog data, the most common product count range is 10-49, with prices typically in the Under $25 range. The leading categories are Beauty & Cosmetics, Apparel & Accessories, Home & Garden. 47% maintain social media profiles — Instagram leads — and 2% run Meta ad campaigns.

47%
Social media
2%
Meta ads
59%
Contact info
Total Stores
1,150
Active WooCommerce stores
New (30d)
506
Newly added in the last 30 days
Avg. Products
1,831
Among 1,149 stores with catalog data
Avg. Price
$100
Among 1,085 stores with pricing data

Growth trend

Stores newly indexed each month over the past 12 months

317 158 0
Jun
Jul
Aug
Sep
Oct
Nov
Dec
Jan
Feb
Mar
Apr
May

506 new stores were added in the past 30 days — 44% of the total, making this one of the fastest-growing areas on the platform.

Products & categories

How many products stores carry, plus category breakdown.

1-9 78 · 7%
10-49 352 · 31%
50-199 296 · 26%
200-999 258 · 22%
1k-4.9k 103 · 9%
5k+ 62 · 5%
Category coverage

Categories are non-exclusive -- a store can belong to more than one category, so percentages may add up to more than 100%.

Beauty & Cosmetics
100% coverage
Apparel & Accessories
4% coverage
Home & Garden
2% coverage
Jewelry & Watches
2% coverage
Health
2% coverage
Electronics
1% coverage
Toys & Games
1% coverage
Baby & Kids
1% coverage
Celebrations & Gifts
1% coverage
Books & Literature 4 Food & Beverages 4 Furniture 4

Among stores with catalog data, most have smaller catalogs in the 10-49 product range. The average is higher at 1,831 because some stores carry much larger inventories. That's larger than the WooCommerce average of 1,364. The strongest country concentrations are Greece, Bangladesh, India.

Pricing & currencies

How products are priced, plus the currencies stores list in.

Under $25 726 · 67%
$25-$49 204 · 19%
$50-$99 108 · 10%
$100-$199 22 · 2%
$200-$499 17 · 2%
$500+ 8 · 1%
Store currencies
USD 296 EUR 199 PKR 50 BDT 45 INR 40 BRL 35 GBP 30 COP 25

Among stores with pricing data, the most common price range is Under $25. The average is higher at $100 because some stores price much higher, pulling it up. That's below the WooCommerce average of $423.

Social media platforms

Instagram (40%), Facebook (37%), TikTok (12%).

Instagram
40%
Facebook
37%
TikTok
12%
YouTube
8%
Twitter / X
5%
Pinterest
2%
LinkedIn
2%

About 47% of stores maintain social media profiles and 2% run Meta ads — moderate marketing investment overall.

Marketing & analytics tools

Google Analytics (19%), Facebook Pixel (17%), Google Tag Manager (14%).

Google Analytics
19%
Facebook Pixel
17%
Google Tag Manager
14%
Google Ads
7%
TikTok Pixel
4%
Pinterest Pixel
0%

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Representative stores

A varied sample - weighted by data completeness, refreshed daily

40 products $8 avg 1 ads
Beauty & Cosmetics beauty cosmetics
29 products $10 avg 1 ads
Beauty & Cosmetics beauty cosmetics
185 products $7 avg 13 ads
Beauty & Cosmetics beauty cosmetics
304 products $14 avg 3 ads
Beauty & Cosmetics cosmetics store makeup products
19 products $531 avg
Beauty & Cosmetics beauty salon makeup products
24 products $13 avg
Beauty & Cosmetics cosmetics store makeup products
1,493 products $29 avg
Beauty & Cosmetics skincare makeup products
19 products $60 avg
Beauty & Cosmetics makeup products hair care items
32 products $7 avg
Beauty & Cosmetics makeup products cosmetics online
76 products $78 avg
Beauty & Cosmetics beauty cosmetics
106 products $25 avg
Beauty & Cosmetics makeup products skincare treatments

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FAQ

How many WooCommerce Makeup products stores are there?

We currently track 1,150 active WooCommerce stores in the Makeup products segment.

Are WooCommerce Makeup products stores growing?

Yes. In the last 30 days, 506 new stores were indexed in the Makeup products segment, showing a 44% monthly growth rate.

What is the average product price in WooCommerce Makeup products stores?

Among stores with pricing data, the average listed price is about $100, with the most common pricing band at Under $25.

How often is the data updated?

The data is updated weekly. Most store records are refreshed within a few days of any change.

Can I export the data?

Yes. All paid plans include CSV exports. You can use the data for lead generation, market research, and competitor analysis.