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Topic
Updated June 8, 2026
WooCommerce

1,162 WooCommerce Beauty supplies Stores: Stats & Market Data (2026)

1,162 active WooCommerce stores fall into the Beauty supplies segment, with 308 newly added in the last 30 days. Among stores with catalog data, the most common product count range is 50-199, with prices typically in the Under $25 range. The leading categories are Beauty & Cosmetics, Apparel & Accessories, Health. 52% maintain social media profiles — Instagram leads — and 2% run Meta ad campaigns.

52%
Social media
2%
Meta ads
59%
Contact info
Total Stores
1,162
Active WooCommerce stores
New (30d)
308
Newly added in the last 30 days
Avg. Products
2,515
Among 1,162 stores with catalog data
Avg. Price
$77
Among 1,075 stores with pricing data

Growth trend

Stores newly indexed each month over the past 12 months

389 194 0
Jul
Aug
Sep
Oct
Nov
Dec
Jan
Feb
Mar
Apr
May
Jun

308 new stores were added in the past 30 days — 27% of the total, making this one of the fastest-growing areas on the platform. This is below the WooCommerce average of 37%.

Products & categories

How many products stores carry, plus category breakdown.

1-9 72 · 6%
10-49 267 · 23%
50-199 291 · 25%
200-999 280 · 24%
1k-4.9k 142 · 12%
5k+ 110 · 9%
Category coverage

Categories are non-exclusive -- a store can belong to more than one category, so percentages may add up to more than 100%.

Beauty & Cosmetics
96% coverage
Apparel & Accessories
4% coverage
Health
4% coverage
Home & Garden
2% coverage
Arts & Entertainment
1% coverage
Jewelry & Watches
1% coverage
Baby & Kids
1% coverage
Electronics
1% coverage
Food & Beverages
1% coverage
Hardware 5 Education & Courses 3 Furniture 3

Among stores with catalog data, the 50-199 product range is most common. The average is 2,515 products per store. That's larger than the WooCommerce average of 1,569. The strongest country concentrations are Germany, United Kingdom, Poland.

Pricing & currencies

How products are priced, plus the currencies stores list in.

Under $25 724 · 67%
$25-$49 164 · 15%
$50-$99 96 · 9%
$100-$199 41 · 4%
$200-$499 30 · 3%
$500+ 20 · 2%
Store currencies
EUR 316 USD 301 GBP 68 PLN 30 CAD 27 AUD 26 IRT 22 BRL 21

Among stores with pricing data, the most common price range is Under $25. The average is higher at $77 because some stores price much higher, pulling it up. That's below the WooCommerce average of $422.

Social media platforms

Instagram (44%), Facebook (42%), TikTok (10%).

Instagram
44%
Facebook
42%
TikTok
10%
YouTube
9%
Twitter / X
5%
LinkedIn
2%
Pinterest
2%

Social media adoption is strong at 52%, and 2% of stores run Meta ad campaigns. That's 6 percentage points above the WooCommerce average of 46%.

Marketing & analytics tools

Google Analytics (22%), Google Tag Manager (16%), Facebook Pixel (14%).

Google Analytics
22%
Google Tag Manager
16%
Facebook Pixel
14%
Google Ads
8%
TikTok Pixel
3%
Pinterest Pixel
0%

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Representative stores

A varied sample - weighted by data completeness, refreshed daily

1,315 products $20 avg 2 ads
Beauty & Cosmetics beauty supplies cosmetic products
256 products $22 avg 1 ads
Beauty & Cosmetics makeup pigment eyelash lifting
1,770 products $12 avg 1 ads
Beauty & Cosmetics nail art nail products
LashBoss Argentina
118 products $11 avg 6 ads
Beauty & Cosmetics eyelash extensions beauty supplies
108 products $12 avg 2 ads
Beauty & Cosmetics eyelash extensions beauty supplies
68 products $17 avg 3 ads
Beauty & Cosmetics eyelash extensions beauty supplies
1,021 products $12 avg 1 ads
Beauty & Cosmetics nail polish nail care
61 products $323 avg
Beauty & Cosmetics hair products beauty supplies
10 products $36 avg
Beauty & Cosmetics eyelash extensions beauty supplies
1,788 products $10 avg 6 ads
Beauty & Cosmetics hair extensions wigs
57 products $70 avg
Beauty & Cosmetics skin care products hair care products
46 products $16 avg
Beauty & Cosmetics lash extensions eyelash products

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FAQ

How many WooCommerce Beauty supplies stores are there?

We currently track 1,162 active WooCommerce stores in the Beauty supplies segment.

Are WooCommerce Beauty supplies stores growing?

Yes. In the last 30 days, 308 new stores were indexed in the Beauty supplies segment, showing a 27% monthly growth rate.

What is the average product price in WooCommerce Beauty supplies stores?

Among stores with pricing data, the average listed price is about $77, with the most common pricing band at Under $25.

How often is the data updated?

The data is updated weekly. Most store records are refreshed within a few days of any change.

Can I export the data?

Yes. All paid plans include CSV exports. You can use the data for lead generation, market research, and competitor analysis.