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Topic
Updated May 18, 2026
WooCommerce

1,009 WooCommerce Beauty supplies Stores: Stats & Market Data (2026)

1,009 active WooCommerce stores fall into the Beauty supplies segment, with 463 newly added in the last 30 days. Among stores with catalog data, the most common product count range is 10-49, with prices typically in the Under $25 range. The leading categories are Beauty & Cosmetics, Apparel & Accessories, Health. 52% maintain social media profiles — Instagram leads — and 2% run Meta ad campaigns.

52%
Social media
2%
Meta ads
57%
Contact info
Total Stores
1,009
Active WooCommerce stores
New (30d)
463
Newly added in the last 30 days
Avg. Products
2,408
Among 1,009 stores with catalog data
Avg. Price
$81
Among 929 stores with pricing data

Growth trend

Stores newly indexed each month over the past 12 months

295 147 0
Jun
Jul
Aug
Sep
Oct
Nov
Dec
Jan
Feb
Mar
Apr
May

463 new stores were added in the past 30 days — 46% of the total, making this one of the fastest-growing areas on the platform.

Products & categories

How many products stores carry, plus category breakdown.

1-9 71 · 7%
10-49 260 · 26%
50-199 238 · 24%
200-999 228 · 23%
1k-4.9k 117 · 12%
5k+ 95 · 9%
Category coverage

Categories are non-exclusive -- a store can belong to more than one category, so percentages may add up to more than 100%.

Beauty & Cosmetics
96% coverage
Apparel & Accessories
4% coverage
Health
4% coverage
Home & Garden
2% coverage
Arts & Entertainment
1% coverage
Baby & Kids
1% coverage
Food & Beverages
1% coverage
Jewelry & Watches
1% coverage
Electronics
1% coverage
Education & Courses 3 Hardware 3 Toys & Games 3

Among stores with catalog data, most have smaller catalogs in the 10-49 product range. The average is higher at 2,408 because some stores carry much larger inventories. That's larger than the WooCommerce average of 1,383. The strongest country concentrations are Germany, United Kingdom, Brazil.

Pricing & currencies

How products are priced, plus the currencies stores list in.

Under $25 622 · 67%
$25-$49 142 · 15%
$50-$99 85 · 9%
$100-$199 38 · 4%
$200-$499 26 · 3%
$500+ 16 · 2%
Store currencies
USD 278 EUR 259 GBP 60 AUD 25 PLN 24 BRL 22 CAD 21 IRT 21

Among stores with pricing data, the most common price range is Under $25. The average is higher at $81 because some stores price much higher, pulling it up. That's below the WooCommerce average of $424.

Social media platforms

Instagram (43%), Facebook (41%), TikTok (10%).

Instagram
43%
Facebook
41%
TikTok
10%
YouTube
9%
Twitter / X
4%
Pinterest
3%
LinkedIn
2%

Social media adoption is strong at 52%, and 2% of stores run Meta ad campaigns.

Marketing & analytics tools

Google Analytics (23%), Google Tag Manager (17%), Facebook Pixel (13%).

Google Analytics
23%
Google Tag Manager
17%
Facebook Pixel
13%
Google Ads
9%
TikTok Pixel
3%
Pinterest Pixel
0%

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Representative stores

A varied sample - weighted by data completeness, refreshed daily

1,770 products $12 avg 3 ads
Beauty & Cosmetics nail art nail products
19 products $25 avg 3 ads
Beauty & Cosmetics hair products beauty supplies
536 products $19 avg
Beauty & Cosmetics nail products gel polish
75 products $30 avg
Beauty & Cosmetics hair extensions human hair
37 products $13 avg
Beauty & Cosmetics hair products beauty supplies
1,696 products $29 avg
Beauty & Cosmetics hair products beauty supplies
Početna | Hair Respect Bosnia and Herzegovina
941 products $23 avg
Beauty & Cosmetics professional cosmetics beauty supplies
446 products $9 avg
Beauty & Cosmetics nail polish cosmetic products
4,312 products $59 avg
Beauty & Cosmetics manicure table nail desk
272 products $123 avg
Beauty & Cosmetics aesthetic products cosmetic store
309 products $33 avg
Beauty & Cosmetics nail products beauty supplies
25 products $113 avg
Beauty & Cosmetics hair products hair care

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FAQ

How many WooCommerce Beauty supplies stores are there?

We currently track 1,009 active WooCommerce stores in the Beauty supplies segment.

Are WooCommerce Beauty supplies stores growing?

Yes. In the last 30 days, 463 new stores were indexed in the Beauty supplies segment, showing a 46% monthly growth rate.

What is the average product price in WooCommerce Beauty supplies stores?

Among stores with pricing data, the average listed price is about $81, with the most common pricing band at Under $25.

How often is the data updated?

The data is updated weekly. Most store records are refreshed within a few days of any change.

Can I export the data?

Yes. All paid plans include CSV exports. You can use the data for lead generation, market research, and competitor analysis.