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Topic
Updated Apr 27, 2026
WooCommerce

703 WooCommerce Beauty supplies Stores: Stats & Market Data (2026)

703 active WooCommerce stores fall into the Beauty supplies segment, with 160 newly added in the last 30 days. Among stores with catalog data, the most common product count range is 10-49, with prices typically in the Under $25 range. The leading categories are Beauty & Cosmetics, Apparel & Accessories, Health. 62% maintain social media profiles — Instagram leads — and 3% run Meta ad campaigns.

62%
Social media
3%
Meta ads
64%
Contact info
Total Stores
703
Active WooCommerce stores
New (30d)
160
Newly added in the last 30 days
Avg. Products
1,992
Among 702 stores with catalog data
Avg. Price
$97
Among 647 stores with pricing data

Growth trend

Stores newly indexed each month over the past 12 months

159 79 0
May
Jun
Jul
Aug
Sep
Oct
Nov
Dec
Jan
Feb
Mar
Apr

160 new stores were added in the past 30 days — 23% of the total, making this one of the fastest-growing areas on the platform.

Products & categories

How many products stores carry, plus category breakdown.

1-9 73 · 10%
10-49 195 · 28%
50-199 159 · 23%
200-999 155 · 22%
1k-4.9k 79 · 11%
5k+ 41 · 6%
Category coverage

Categories are non-exclusive -- a store can belong to more than one category, so percentages may add up to more than 100%.

Beauty & Cosmetics
96% coverage
Apparel & Accessories
4% coverage
Health
3% coverage
Arts & Entertainment
2% coverage
Home & Garden
2% coverage
Baby & Kids
1% coverage
Jewelry & Watches
1% coverage
Food & Beverages 3 Toys & Games 3 Electronics 2 Furniture 2 Office Supplies 2

Among stores with catalog data, most have smaller catalogs in the 10-49 product range. The average is higher at 1,992 because some stores carry much larger inventories. That's larger than the WooCommerce average of 1,092. The strongest country concentrations are United Kingdom, Poland, Australia.

Pricing & currencies

How products are priced, plus the currencies stores list in.

Under $25 426 · 66%
$25-$49 104 · 16%
$50-$99 56 · 9%
$100-$199 25 · 4%
$200-$499 22 · 3%
$500+ 14 · 2%
Store currencies
USD 203 EUR 170 GBP 37 AUD 23 CAD 17 PLN 17 BRL 16 COP 14

Among stores with pricing data, the most common price range is Under $25. The average is higher at $97 because some stores price much higher, pulling it up. That's below the WooCommerce average of $420.

Social media platforms

Instagram (52%), Facebook (52%), TikTok (12%).

Instagram
52%
Facebook
52%
TikTok
12%
YouTube
11%
Twitter / X
5%
Pinterest
3%
LinkedIn
2%

Social media adoption is strong at 62%, and 3% of stores run Meta ad campaigns.

Marketing & analytics tools

Google Analytics (27%), Google Tag Manager (20%), Facebook Pixel (17%).

Google Analytics
27%
Google Tag Manager
20%
Facebook Pixel
17%
Google Ads
10%
TikTok Pixel
4%
Pinterest Pixel
0%

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Representative stores

A varied sample — weighted by data completeness, refreshed daily

1,338 products $311 avg 1 ads
Beauty & Cosmetics hair products beauty supplies
50 products $23 avg 2 ads
Beauty & Cosmetics Health spa products beauty supplies
1,387 products $5 avg 1 ads
Beauty & Cosmetics cosmetic bags manicurist tools
20 products $59 avg
Beauty & Cosmetics beauty products cosmetics store
45 products $30 avg
Beauty & Cosmetics hair products beauty supplies
6 products $53 avg 1 ads
Beauty & Cosmetics cosmetic products beauty supplies
103 products $24 avg
Beauty & Cosmetics hair products cosmetics store
1,790 products $14 avg 3 ads
Beauty & Cosmetics gel polish nail tools
268 products $27 avg
Beauty & Cosmetics hair-care products beauty supplies
425 products $19 avg
Beauty & Cosmetics nail polish gel polish
2,353 products $14 avg
Beauty & Cosmetics makeup store skincare products
Maison Mani United Arab Emirates
18 products $240 avg
Beauty & Cosmetics hair products beauty supplies

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FAQ

How many WooCommerce Beauty supplies stores are there?

We currently track 703 active WooCommerce stores in the Beauty supplies segment.

Are WooCommerce Beauty supplies stores growing?

Yes. In the last 30 days, 160 new stores were indexed in the Beauty supplies segment, showing a 23% monthly growth rate.

What is the average product price in WooCommerce Beauty supplies stores?

Among stores with pricing data, the average listed price is about $97, with the most common pricing band at Under $25.

How often is the data updated?

The data is updated weekly. Most store records are refreshed within a few days of any change.

Can I export the data?

Yes. All paid plans include CSV exports. You can use the data for lead generation, market research, and competitor analysis.