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Topic
Updated June 8, 2026
WooCommerce

3,143 WooCommerce Hair products Stores: Stats & Market Data (2026)

3,143 active WooCommerce stores fall into the Hair products segment, with 700 newly added in the last 30 days. Among stores with catalog data, the most common product count range is 10-49, with prices typically in the Under $25 range. The leading categories are Beauty & Cosmetics, Apparel & Accessories, Health. 61% maintain social media profiles — Instagram leads — and 1% run Meta ad campaigns.

61%
Social media
1%
Meta ads
62%
Contact info
Total Stores
3,143
Active WooCommerce stores
New (30d)
700
Newly added in the last 30 days
Avg. Products
1,536
Among 3,142 stores with catalog data
Avg. Price
$58
Among 2,957 stores with pricing data

Growth trend

Stores newly indexed each month over the past 12 months

816 408 0
Jul
Aug
Sep
Oct
Nov
Dec
Jan
Feb
Mar
Apr
May
Jun

700 new stores were added in the past 30 days — 22% of the total, making this one of the fastest-growing areas on the platform. This is below the WooCommerce average of 37%.

Products & categories

How many products stores carry, plus category breakdown.

1-9 271 · 9%
10-49 989 · 31%
50-199 953 · 30%
200-999 552 · 18%
1k-4.9k 223 · 7%
5k+ 154 · 5%
Category coverage

Categories are non-exclusive -- a store can belong to more than one category, so percentages may add up to more than 100%.

Beauty & Cosmetics
96% coverage
Apparel & Accessories
5% coverage
Health
2% coverage
Home & Garden
1% coverage
Food & Beverages
1% coverage
Baby & Kids 11 Electronics 11 Arts & Entertainment 7 Education & Courses 6 Hardware 5 Animals & Pet Supplies 3

Among stores with catalog data, most have smaller catalogs in the 10-49 product range. The average is higher at 1,536 because some stores carry much larger inventories. That's smaller than the WooCommerce average of 1,569. The strongest country concentrations are United Kingdom, Brazil, Netherlands.

Pricing & currencies

How products are priced, plus the currencies stores list in.

Under $25 1,391 · 47%
$25-$49 985 · 33%
$50-$99 325 · 11%
$100-$199 142 · 5%
$200-$499 94 · 3%
$500+ 20 · 1%
Store currencies
EUR 927 USD 667 GBP 198 BRL 91 CAD 79 AUD 63 ILS 56 ZAR 56

Among stores with pricing data, the most common price range is Under $25. The average is higher at $58 because some stores price much higher, pulling it up. That's below the WooCommerce average of $422.

Social media platforms

Instagram (52%), Facebook (49%), TikTok (12%).

Instagram
52%
Facebook
49%
TikTok
12%
YouTube
10%
Twitter / X
7%
LinkedIn
2%
Pinterest
2%

Social media adoption is strong at 61%, and 1% of stores run Meta ad campaigns. That's 15 percentage points above the WooCommerce average of 46%.

Marketing & analytics tools

Google Analytics (25%), Google Tag Manager (21%), Facebook Pixel (17%).

Google Analytics
25%
Google Tag Manager
21%
Facebook Pixel
17%
Google Ads
9%
TikTok Pixel
3%
Pinterest Pixel
0%

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Representative stores

A varied sample - weighted by data completeness, refreshed daily

20 products $40 avg 5 ads
Beauty & Cosmetics hair products curl care
20 products $35 avg 1 ads
Beauty & Cosmetics hair products hair care
11 products $21 avg 100 ads
Beauty & Cosmetics haircare beauty
95 products $20 avg 2 ads
Beauty & Cosmetics Home & Garden natural skincare face oil
1,078 products $53 avg 1 ads
Beauty & Cosmetics hair beauty hair products
108 products $35 avg 1 ads
Beauty & Cosmetics professional cosmetics hair products
59 products $37 avg 3 ads
Beauty & Cosmetics hair care beauty salon
36 products $24 avg 8 ads
Beauty & Cosmetics men grooming hair products
61 products $323 avg
Beauty & Cosmetics hair products beauty supplies
8 products $271 avg
Beauty & Cosmetics hair products hair extensions
388 products $69 avg
Beauty & Cosmetics hair extensions hair products

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FAQ

How many WooCommerce Hair products stores are there?

We currently track 3,143 active WooCommerce stores in the Hair products segment.

Are WooCommerce Hair products stores growing?

Yes. In the last 30 days, 700 new stores were indexed in the Hair products segment, showing a 22% monthly growth rate.

What is the average product price in WooCommerce Hair products stores?

Among stores with pricing data, the average listed price is about $58, with the most common pricing band at Under $25.

How often is the data updated?

The data is updated weekly. Most store records are refreshed within a few days of any change.

Can I export the data?

Yes. All paid plans include CSV exports. You can use the data for lead generation, market research, and competitor analysis.