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Topic
Updated May 18, 2026
WooCommerce

2,746 WooCommerce Hair products Stores: Stats & Market Data (2026)

2,746 active WooCommerce stores fall into the Hair products segment, with 957 newly added in the last 30 days. Among stores with catalog data, the most common product count range is 10-49, with prices typically in the Under $25 range. The leading categories are Beauty & Cosmetics, Apparel & Accessories, Home & Garden. 61% maintain social media profiles — Instagram leads — and 1% run Meta ad campaigns.

61%
Social media
1%
Meta ads
62%
Contact info
Total Stores
2,746
Active WooCommerce stores
New (30d)
957
Newly added in the last 30 days
Avg. Products
1,254
Among 2,745 stores with catalog data
Avg. Price
$59
Among 2,586 stores with pricing data

Growth trend

Stores newly indexed each month over the past 12 months

597 298 0
Jun
Jul
Aug
Sep
Oct
Nov
Dec
Jan
Feb
Mar
Apr
May

957 new stores were added in the past 30 days — 35% of the total, making this one of the fastest-growing areas on the platform. This is below the WooCommerce average of 49%.

Products & categories

How many products stores carry, plus category breakdown.

1-9 275 · 10%
10-49 882 · 32%
50-199 810 · 30%
200-999 472 · 17%
1k-4.9k 189 · 7%
5k+ 117 · 4%
Category coverage

Categories are non-exclusive -- a store can belong to more than one category, so percentages may add up to more than 100%.

Beauty & Cosmetics
95% coverage
Apparel & Accessories
6% coverage
Home & Garden
1% coverage
Health
1% coverage
Food & Beverages
1% coverage
Baby & Kids 11 Electronics 10 Arts & Entertainment 6 Education & Courses 6 Celebrations & Gifts 4 Hardware 3

Among stores with catalog data, most have smaller catalogs in the 10-49 product range. The average is higher at 1,254 because some stores carry much larger inventories. That's smaller than the WooCommerce average of 1,383. The strongest country concentrations are United Kingdom, Brazil, Netherlands.

Pricing & currencies

How products are priced, plus the currencies stores list in.

Under $25 1,191 · 46%
$25-$49 868 · 34%
$50-$99 295 · 11%
$100-$199 130 · 5%
$200-$499 86 · 3%
$500+ 16 · 1%
Store currencies
EUR 791 USD 610 GBP 173 BRL 80 CAD 70 INR 55 AUD 54 COP 54

Among stores with pricing data, the most common price range is Under $25. The average is higher at $59 because some stores price much higher, pulling it up. That's below the WooCommerce average of $424.

Social media platforms

Instagram (52%), Facebook (49%), TikTok (12%).

Instagram
52%
Facebook
49%
TikTok
12%
YouTube
10%
Twitter / X
7%
LinkedIn
3%
Pinterest
2%

Social media adoption is strong at 61%, and 1% of stores run Meta ad campaigns. That's 14 percentage points above the WooCommerce average of 47%.

Marketing & analytics tools

Google Analytics (26%), Google Tag Manager (22%), Facebook Pixel (19%).

Google Analytics
26%
Google Tag Manager
22%
Facebook Pixel
19%
Google Ads
10%
TikTok Pixel
3%
Pinterest Pixel
0%

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Representative stores

A varied sample - weighted by data completeness, refreshed daily

20 products $40 avg 30 ads
Beauty & Cosmetics hair products curl care
2,549 products $31 avg 1 ads
Beauty & Cosmetics hair products cosmetics
45 products $32 avg 2 ads
Beauty & Cosmetics hair products body care
330 products $71 avg 7 ads
Beauty & Cosmetics hair products shampoo
112 products $30 avg 1 ads
Beauty & Cosmetics hair products shampoos
50 products $15 avg 24 ads
Beauty & Cosmetics natural cosmetics hair products
19 products $25 avg 3 ads
Beauty & Cosmetics hair products beauty supplies
18 products $85 avg
Apparel & Accessories hair extensions straight hair
12 products $29 avg
Beauty & Cosmetics haircare hair products
1,845 products $36 avg 2 ads
Beauty & Cosmetics hair products styling
17 products $60 avg
Beauty & Cosmetics hair products shampoos
111 products $41 avg
Beauty & Cosmetics hair products shampoo

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FAQ

How many WooCommerce Hair products stores are there?

We currently track 2,746 active WooCommerce stores in the Hair products segment.

Are WooCommerce Hair products stores growing?

Yes. In the last 30 days, 957 new stores were indexed in the Hair products segment, showing a 35% monthly growth rate.

What is the average product price in WooCommerce Hair products stores?

Among stores with pricing data, the average listed price is about $59, with the most common pricing band at Under $25.

How often is the data updated?

The data is updated weekly. Most store records are refreshed within a few days of any change.

Can I export the data?

Yes. All paid plans include CSV exports. You can use the data for lead generation, market research, and competitor analysis.