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Topic
Updated June 8, 2026
WooCommerce

144 WooCommerce Niche fragrances Stores: Stats & Market Data (2026)

144 active WooCommerce stores fall into the Niche fragrances segment, with 51 newly added in the last 30 days. Among stores with catalog data, the most common product count range is 200-999, with prices typically in the Under $25 range. The leading categories are Beauty & Cosmetics, Apparel & Accessories, Celebrations & Gifts. 67% maintain social media profiles — Instagram leads — and 3% run Meta ad campaigns.

67%
Social media
3%
Meta ads
62%
Contact info
Total Stores
144
Active WooCommerce stores
New (30d)
51
Newly added in the last 30 days
Avg. Products
1,970
Among 143 stores with catalog data
Avg. Price
$94
Among 143 stores with pricing data

Growth trend

Stores newly indexed each month over the past 12 months

34 17 0
Jul
Aug
Sep
Oct
Nov
Dec
Jan
Feb
Mar
Apr
May
Jun

51 new stores were added in the past 30 days — 35% of the total, making this one of the fastest-growing areas on the platform.

Products & categories

How many products stores carry, plus category breakdown.

1-9 11 · 8%
10-49 22 · 15%
50-199 39 · 27%
200-999 45 · 31%
1k-4.9k 20 · 14%
5k+ 6 · 4%
Category coverage

Categories are non-exclusive -- a store can belong to more than one category, so percentages may add up to more than 100%.

Beauty & Cosmetics
94% coverage
Apparel & Accessories
2% coverage
Celebrations & Gifts
2% coverage
Arts & Entertainment
1% coverage
Jewelry & Watches
1% coverage

Among stores with catalog data, the 200-999 product range is most common. The average is 1,970 products per store. That's larger than the WooCommerce average of 1,569. The strongest country concentrations are Italy, United Arab Emirates, Netherlands.

Pricing & currencies

How products are priced, plus the currencies stores list in.

Under $25 48 · 34%
$25-$49 21 · 15%
$50-$99 29 · 20%
$100-$199 29 · 20%
$200-$499 14 · 10%
$500+ 2 · 1%
Store currencies
EUR 57 USD 14 AED 8 GBP 5 MXN 4 INR 3 LKR 3 MAD 3

Among stores with pricing data, the most common price range is Under $25. The average is higher at $94 because some stores price much higher, pulling it up. That's below the WooCommerce average of $422.

Social media platforms

Instagram (58%), Facebook (50%), TikTok (23%).

Instagram
58%
Facebook
50%
TikTok
23%
YouTube
8%
Twitter / X
6%
Pinterest
1%
LinkedIn
1%

Social media adoption is strong at 67%, and 3% of stores run Meta ad campaigns. That's 21 percentage points above the WooCommerce average of 46%.

Marketing & analytics tools

Google Tag Manager (34%), Facebook Pixel (24%), Google Analytics (23%).

Google Tag Manager
34%
Facebook Pixel
24%
Google Analytics
23%
Google Ads
19%
TikTok Pixel
6%

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Representative stores

A varied sample - weighted by data completeness, refreshed daily

203 products $12 avg
Beauty & Cosmetics perfume store niche fragrances
161 products $70 avg
Beauty & Cosmetics perfumes niche fragrances
202 products $9 avg 1 ads
Beauty & Cosmetics luxury perfume niche fragrances
190 products $10 avg
Beauty & Cosmetics imported perfumes niche fragrances
20 products $171 avg
Arts & Entertainment perfume store niche fragrances
22 products $19 avg
Beauty & Cosmetics perfume store cosmetics store
53 products $61 avg
Beauty & Cosmetics arabic perfumes men's perfumes
852 products $115 avg
Beauty & Cosmetics men's perfume unisex fragrances
282 products $5 avg
Beauty & Cosmetics perfume samples niche fragrances
137 products $238 avg
Beauty & Cosmetics niche fragrances artistic perfumes
Smell Incredible United Kingdom
90 products $5 avg
Beauty & Cosmetics perfume samples niche fragrances

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FAQ

How many WooCommerce Niche fragrances stores are there?

We currently track 144 active WooCommerce stores in the Niche fragrances segment.

Are WooCommerce Niche fragrances stores growing?

Yes. In the last 30 days, 51 new stores were indexed in the Niche fragrances segment, showing a 35% monthly growth rate.

What is the average product price in WooCommerce Niche fragrances stores?

Among stores with pricing data, the average listed price is about $94, with the most common pricing band at Under $25.

How often is the data updated?

The data is updated weekly. Most store records are refreshed within a few days of any change.

Can I export the data?

Yes. All paid plans include CSV exports. You can use the data for lead generation, market research, and competitor analysis.