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Topic
Updated May 25, 2026
WooCommerce

213 WooCommerce Luxury scents Stores: Stats & Market Data (2026)

213 active WooCommerce stores fall into the Luxury scents segment, with 61 newly added in the last 30 days. Among stores with catalog data, the most common product count range is 10-49, with prices typically in the Under $25 range. The leading categories are Beauty & Cosmetics, Home & Garden, Apparel & Accessories. 51% maintain social media profiles — Instagram leads — and 3% run Meta ad campaigns.

51%
Social media
3%
Meta ads
63%
Contact info
Total Stores
213
Active WooCommerce stores
New (30d)
61
Newly added in the last 30 days
Avg. Products
842
Among 213 stores with catalog data
Avg. Price
$66
Among 211 stores with pricing data

Growth trend

Stores newly indexed each month over the past 12 months

56 28 0
Jun
Jul
Aug
Sep
Oct
Nov
Dec
Jan
Feb
Mar
Apr
May

61 new stores were added in the past 30 days — 29% of the total, making this one of the fastest-growing areas on the platform. This is below the WooCommerce average of 43%.

Products & categories

How many products stores carry, plus category breakdown.

1-9 22 · 10%
10-49 79 · 37%
50-199 56 · 26%
200-999 37 · 17%
1k-4.9k 12 · 6%
5k+ 7 · 3%
Category coverage

Categories are non-exclusive -- a store can belong to more than one category, so percentages may add up to more than 100%.

Beauty & Cosmetics
89% coverage
Home & Garden
9% coverage
Apparel & Accessories
1% coverage
Celebrations & Gifts
0% coverage
Food & Beverages
0% coverage

Among stores with catalog data, most have smaller catalogs in the 10-49 product range. The average is higher at 842 because some stores carry much larger inventories. That's smaller than the WooCommerce average of 1,495. The strongest country concentrations are Pakistan, India, United Kingdom.

Pricing & currencies

How products are priced, plus the currencies stores list in.

Under $25 89 · 42%
$25-$49 48 · 23%
$50-$99 29 · 14%
$100-$199 31 · 15%
$200-$499 13 · 6%
$500+ 1 · 0%
Store currencies
EUR 48 USD 39 PKR 22 GBP 10 AED 9 INR 8 BRL 5 EGP 5

Among stores with pricing data, the most common price range is Under $25. The average is higher at $66 because some stores price much higher, pulling it up. That's below the WooCommerce average of $423.

Social media platforms

Instagram (43%), Facebook (36%), TikTok (18%).

Instagram
43%
Facebook
36%
TikTok
18%
YouTube
7%
Twitter / X
7%
LinkedIn
4%
Pinterest
2%

Social media adoption is strong at 51%, and 3% of stores run Meta ad campaigns. That's 7 percentage points above the WooCommerce average of 44%.

Marketing & analytics tools

Google Tag Manager (16%), Facebook Pixel (15%), Google Analytics (14%).

Google Tag Manager
16%
Facebook Pixel
15%
Google Analytics
14%
Google Ads
7%
TikTok Pixel
5%
Pinterest Pixel
0%

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Representative stores

A varied sample - weighted by data completeness, refreshed daily

1,648 products $242 avg 1 ads
Beauty & Cosmetics luxury perfume niche fragrances
10 products $6 avg 1 ads
Beauty & Cosmetics perfume sets fragrance gift
33 products $35 avg 1 ads
Food & Beverages arabic perfumes oud perfumes
85 products $40 avg
Beauty & Cosmetics designer perfume niche fragrances
299 products $177 avg
Beauty & Cosmetics rare perfumes designer fragrances
10 products $21 avg
Beauty & Cosmetics perfume store designer-inspired fragrances
10 products $12 avg
Beauty & Cosmetics perfume store fragrance shop
8 products $34 avg
Beauty & Cosmetics luxury scents spa oil
1,341 products $46 avg 1 ads
Beauty & Cosmetics perfume store original fragrances
47 products $26 avg
Home & Garden home fragrance scented candles
11 products $72 avg
Beauty & Cosmetics unisex perfumes women perfumes
533 products $15 avg
Beauty & Cosmetics perfumes fragrances

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FAQ

How many WooCommerce Luxury scents stores are there?

We currently track 213 active WooCommerce stores in the Luxury scents segment.

Are WooCommerce Luxury scents stores growing?

Yes. In the last 30 days, 61 new stores were indexed in the Luxury scents segment, showing a 29% monthly growth rate.

What is the average product price in WooCommerce Luxury scents stores?

Among stores with pricing data, the average listed price is about $66, with the most common pricing band at Under $25.

How often is the data updated?

The data is updated weekly. Most store records are refreshed within a few days of any change.

Can I export the data?

Yes. All paid plans include CSV exports. You can use the data for lead generation, market research, and competitor analysis.