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Topic
Updated Apr 27, 2026
WooCommerce

84 WooCommerce Optical shop Stores: Stats & Market Data (2026)

84 active WooCommerce stores fall into the Optical shop segment, with 20 newly added in the last 30 days. Among stores with catalog data, the most common product count range is 200-999, with prices typically in the $200-$499 range. The leading categories are Apparel & Accessories, Home & Garden, Beauty & Cosmetics. 73% maintain social media profiles — Instagram leads — and 6% run Meta ad campaigns.

73%
Social media
6%
Meta ads
75%
Contact info
Total Stores
84
Active WooCommerce stores
New (30d)
20
Newly added in the last 30 days
Avg. Products
783
Among 84 stores with catalog data
Avg. Price
$161
Among 72 stores with pricing data

Growth trend

Stores newly indexed each month over the past 12 months

20 10 0
May
Jun
Jul
Aug
Sep
Oct
Nov
Dec
Jan
Feb
Mar
Apr

20 new stores were added in the past 30 days — 24% of the total, making this one of the fastest-growing areas on the platform.

Products & categories

How many products stores carry, plus category breakdown.

1-9 11 · 13%
10-49 18 · 21%
50-199 11 · 13%
200-999 30 · 36%
1k-4.9k 11 · 13%
5k+ 3 · 4%
Category coverage

Categories are non-exclusive -- a store can belong to more than one category, so percentages may add up to more than 100%.

Apparel & Accessories
76% coverage
Home & Garden
7% coverage
Beauty & Cosmetics
6% coverage
Health
6% coverage
Electronics
5% coverage

Among stores with catalog data, the 200-999 product range is most common. The average is 783 products per store. That's smaller than the WooCommerce average of 1,098. The strongest country concentrations are Italy, Greece, Brazil.

Pricing & currencies

How products are priced, plus the currencies stores list in.

Under $25 11 · 15%
$25-$49 11 · 15%
$50-$99 13 · 18%
$100-$199 15 · 21%
$200-$499 18 · 25%
$500+ 4 · 6%
Store currencies
EUR 27 USD 15 BRL 5 PKR 4 PLN 3 BDT 2 INR 2 MYR 2

Among stores with pricing data, prices skew higher — the most common range is $200-$499, and the average listed price is $161. That's below the WooCommerce average of $420.

Social media platforms

Instagram (65%), Facebook (62%), YouTube (13%).

Instagram
65%
Facebook
62%
YouTube
13%
TikTok
8%
Twitter / X
7%
LinkedIn
2%
Pinterest
1%

Social media engagement is exceptionally high: 73% of stores maintain social profiles and 6% run Meta ads. That's 16 percentage points above the WooCommerce average of 57%.

Marketing & analytics tools

Google Analytics (36%), Google Tag Manager (33%), Facebook Pixel (25%).

Google Analytics
36%
Google Tag Manager
33%
Facebook Pixel
25%
Google Ads
13%
TikTok Pixel
1%

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Representative stores

A varied sample — weighted by data completeness, refreshed daily

6 products $118 avg
Apparel & Accessories designer eyeglasses eye exams
222 products $93 avg
Apparel & Accessories glasses store optical shop
295 products $19 avg
Apparel & Accessories mens sunglasses designer eyewear
210 products $55 avg
Home & Garden optical shop eyewear
122 products $26 avg
Apparel & Accessories eyewear store sunglasses shop
325 products $240 avg
Health eyewear store contact lenses
9 products $99 avg
Home & Garden Beauty & Cosmetics eyewear store glasses and contacts
84 products $161 avg
Apparel & Accessories eyewear glasses
539 products $632 avg
Apparel & Accessories designer sunglasses eyewear store
46 products $180 avg
Apparel & Accessories eyewear store optical shop
1,451 products $144 avg
Apparel & Accessories glasses store optical shop

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FAQ

How many WooCommerce Optical shop stores are there?

We currently track 84 active WooCommerce stores in the Optical shop segment.

Are WooCommerce Optical shop stores growing?

Yes. In the last 30 days, 20 new stores were indexed in the Optical shop segment, showing a 24% monthly growth rate.

What is the average product price in WooCommerce Optical shop stores?

Among stores with pricing data, the average listed price is about $161, with the most common pricing band at $200-$499.

How often is the data updated?

The data is updated weekly. Most store records are refreshed within a few days of any change.

Can I export the data?

Yes. All paid plans include CSV exports. You can use the data for lead generation, market research, and competitor analysis.