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Updated Apr 27, 2026
WooCommerce

2,311 WooCommerce Stores in Serbia: Stats & Trends (2026)

We track 2,311 active WooCommerce stores in Serbia, with 713 newly added in the last 30 days (31% of the current base). Among stores with catalog data, the most common product count range is 10-49, with prices typically in the Under $25 range. The leading categories are Home & Garden, Apparel & Accessories, Beauty & Cosmetics. 73% maintain social media profiles — Facebook leads — and 5% run Meta ad campaigns.

73%
Social media
5%
Meta ads
77%
Contact info
Total Stores
2,311
Active WooCommerce stores
New (30d)
713
Newly added in the last 30 days
Avg. Products
813
Among 2,274 stores with catalog data
Avg. Price
$245
Among 1,994 stores with pricing data

Growth trend

Stores newly indexed each month over the past 12 months

710 355 0
May
Jun
Jul
Aug
Sep
Oct
Nov
Dec
Jan
Feb
Mar
Apr

713 new stores were added in the past 30 days — 31% of the total, making this one of the fastest-growing areas on the platform. This is above the WooCommerce average of 25%.

Products & categories

How many products stores carry, plus category breakdown.

1-9 305 · 13%
10-49 577 · 25%
50-199 556 · 24%
200-999 491 · 22%
1k-4.9k 278 · 12%
5k+ 67 · 3%
Category coverage

Categories are non-exclusive -- a store can belong to more than one category, so percentages may add up to more than 100%.

Home & Garden
15% coverage
Apparel & Accessories
13% coverage
Beauty & Cosmetics
11% coverage
Food & Beverages
9% coverage
Health
7% coverage
Hardware
6% coverage
Electronics
6% coverage
Books & Literature
4% coverage
Arts & Entertainment
3% coverage
Baby & Kids
3% coverage
Celebrations & Gifts
3% coverage

Among stores with catalog data, most have smaller catalogs in the 10-49 product range. The average is higher at 813 because some stores carry much larger inventories. That's smaller than the WooCommerce average of 1,088. The most popular store categories in this market are Home & Garden, Apparel & Accessories, Beauty & Cosmetics.

Pricing & currencies

How products are priced, plus the currencies stores list in.

Under $25 843 · 42%
$25-$49 468 · 23%
$50-$99 276 · 14%
$100-$199 185 · 9%
$200-$499 130 · 7%
$500+ 92 · 5%
Store currencies
RSD 1,938 EUR 103 USD 102 ABC 19 GBP 18 CLOUDWAYS 17 SRPDIN 11 DIN 3

Among stores with pricing data, the most common price range is Under $25. The average is higher at $245 because some stores price much higher, pulling it up. That's below the WooCommerce average of $419.

Social media platforms

Facebook (64%), Instagram (62%), YouTube (16%).

Facebook
64%
Instagram
62%
YouTube
16%
TikTok
11%
LinkedIn
6%
Twitter / X
6%
Pinterest
2%

Social media engagement is exceptionally high: 73% of stores maintain social profiles and 5% run Meta ads. That's 16 percentage points above the WooCommerce average of 57%.

Marketing & analytics tools

Google Analytics (40%), Google Tag Manager (29%), Facebook Pixel (26%).

Google Analytics
40%
Google Tag Manager
29%
Facebook Pixel
26%
Google Ads
9%
TikTok Pixel
1%

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Representative stores

A varied sample — weighted by data completeness, refreshed daily

201 products $2042 avg 2 ads
Arts & Entertainment visual tools facilitation methods
514 products $32 avg 2 ads
Apparel & Accessories Toys & Games anime clothing anime t-shirts
287 products $840 avg 2 ads
28 products $11 avg 3 ads
Beauty & Cosmetics natural cosmetics face care
142 products $20 avg 1 ads
Apparel & Accessories premium clothing jeans store
112 products $96 avg 2 ads
Toys & Games kids outdoor toys children's playground equipment
323 products $33 avg 4 ads
Home & Garden bed linens bedding sets
37 products $31 avg 2 ads
Health healthy living nutrition
181 products $208 avg 4 ads
310 products $27 avg 1 ads
Animals & Pet Supplies pet care dog grooming
19 products $68 avg 1 ads
Education & Courses e-book courses

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FAQ

How many WooCommerce stores are in Serbia?

Our database tracks 2,311 active WooCommerce stores in Serbia.

How fast is the Serbia WooCommerce market growing?

In the past 30 days, 713 new WooCommerce stores were indexed in Serbia, reflecting a 31% monthly growth rate.

What is the average catalog size for Serbia WooCommerce stores?

Among WooCommerce stores in Serbia with catalog data, the average is about 813 products. The most common catalog size range is 10-49.

How often is the data updated?

The data is updated weekly. Most store records are refreshed within a few days of any change.

Can I export the data?

Yes. All paid plans include CSV exports. You can use the data for lead generation, market research, and competitor analysis.