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Updated May 18, 2026
WooCommerce

3,641 WooCommerce Stores in Serbia: Stats & Trends (2026)

We track 3,641 active WooCommerce stores in Serbia, with 2,035 newly added in the last 30 days (56% of the current base). Among stores with catalog data, the most common product count range is 10-49, with prices typically in the Under $25 range. The leading categories are Home & Garden, Apparel & Accessories, Beauty & Cosmetics. 61% maintain social media profiles — Facebook leads — and 3% run Meta ad campaigns.

61%
Social media
3%
Meta ads
73%
Contact info
Total Stores
3,641
Active WooCommerce stores
New (30d)
2,035
Newly added in the last 30 days
Avg. Products
705
Among 3,582 stores with catalog data
Avg. Price
$226
Among 2,992 stores with pricing data

Growth trend

Stores newly indexed each month over the past 12 months

1,303 651 0
Jun
Jul
Aug
Sep
Oct
Nov
Dec
Jan
Feb
Mar
Apr
May

2,035 new stores were added in the past 30 days — 56% of the total, making this one of the fastest-growing areas on the platform. This is above the WooCommerce average of 49%.

Products & categories

How many products stores carry, plus category breakdown.

1-9 583 · 16%
10-49 962 · 27%
50-199 839 · 23%
200-999 721 · 20%
1k-4.9k 373 · 10%
5k+ 104 · 3%
Category coverage

Categories are non-exclusive -- a store can belong to more than one category, so percentages may add up to more than 100%.

Home & Garden
13% coverage
Apparel & Accessories
11% coverage
Beauty & Cosmetics
8% coverage
Food & Beverages
8% coverage
Hardware
6% coverage
Health
6% coverage
Electronics
5% coverage
Books & Literature
3% coverage
Arts & Entertainment
3% coverage
Vehicles & Parts
3% coverage
Celebrations & Gifts
3% coverage

Among stores with catalog data, most have smaller catalogs in the 10-49 product range. The average is higher at 705 because some stores carry much larger inventories. That's smaller than the WooCommerce average of 1,383. The most popular store categories in this market are Home & Garden, Apparel & Accessories, Beauty & Cosmetics.

Pricing & currencies

How products are priced, plus the currencies stores list in.

Under $25 1,305 · 44%
$25-$49 661 · 22%
$50-$99 385 · 13%
$100-$199 275 · 9%
$200-$499 204 · 7%
$500+ 162 · 5%
Store currencies
RSD 2,900 USD 223 EUR 170 ABC 44 GBP 38 CLOUDWAYS 27 SRPDIN 16 DIN 5

Among stores with pricing data, the most common price range is Under $25. The average is higher at $226 because some stores price much higher, pulling it up. That's below the WooCommerce average of $424.

Social media platforms

Facebook (51%), Instagram (51%), YouTube (13%).

Facebook
51%
Instagram
51%
YouTube
13%
TikTok
8%
LinkedIn
5%
Twitter / X
5%
Pinterest
2%

Social media adoption is strong at 61%, and 3% of stores run Meta ad campaigns. That's 14 percentage points above the WooCommerce average of 47%.

Marketing & analytics tools

Google Analytics (34%), Google Tag Manager (24%), Facebook Pixel (20%).

Google Analytics
34%
Google Tag Manager
24%
Facebook Pixel
20%
Google Ads
8%
TikTok Pixel
0%
Pinterest Pixel
0%

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Representative stores

A varied sample - weighted by data completeness, refreshed daily

12 products $288 avg 1 ads
Home & Garden Electronics lighting fixtures home furniture
195 products $11 avg 2 ads
Beauty & Cosmetics cosmetics store skincare products
13 products $31 avg 3 ads
Beauty & Cosmetics natural cosmetics face care
49 products $808 avg 1 ads
Furniture custom furniture sofas
40 products $13 avg 4 ads
Adult bamboo underwear comfortable lingerie
128 products $34 avg 3 ads
Home & Garden water-filtration home-appliances
1,331 products $55 avg 1 ads
Apparel & Accessories men's fashion men's clothing store
11 products $18 avg 1 ads
Food & Beverages coffee espresso
106 products $49 avg 2 ads
Jewelry & Watches Celebrations & Gifts pets gift box
145 products $21 avg 1 ads
Apparel & Accessories premium clothing jeans store
57 products $88 avg 1 ads
Home & Garden water filter bottle water filter pitcher
1,934 products $42 avg 3 ads
Apparel & Accessories men accessories women accessories

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FAQ

How many WooCommerce stores are in Serbia?

Our database tracks 3,641 active WooCommerce stores in Serbia.

How fast is the Serbia WooCommerce market growing?

In the past 30 days, 2,035 new WooCommerce stores were indexed in Serbia, reflecting a 56% monthly growth rate.

What is the average catalog size for Serbia WooCommerce stores?

Among WooCommerce stores in Serbia with catalog data, the average is about 705 products. The most common catalog size range is 10-49.

How often is the data updated?

The data is updated weekly. Most store records are refreshed within a few days of any change.

Can I export the data?

Yes. All paid plans include CSV exports. You can use the data for lead generation, market research, and competitor analysis.