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Updated June 8, 2026
WooCommerce

5,014 WooCommerce Stores in Serbia: Stats & Trends (2026)

We track 5,014 active WooCommerce stores in Serbia, with 2,048 newly added in the last 30 days (41% of the current base). Among stores with catalog data, the most common product count range is 10-49, with prices typically in the Under $25 range. The leading categories are Home & Garden, Apparel & Accessories, Food & Beverages. 60% maintain social media profiles — Instagram leads — and 2% run Meta ad campaigns.

60%
Social media
2%
Meta ads
74%
Contact info
Total Stores
5,014
Active WooCommerce stores
New (30d)
2,048
Newly added in the last 30 days
Avg. Products
673
Among 4,910 stores with catalog data
Avg. Price
$228
Among 4,028 stores with pricing data

Growth trend

Stores newly indexed each month over the past 12 months

2,182 1,091 0
Jul
Aug
Sep
Oct
Nov
Dec
Jan
Feb
Mar
Apr
May
Jun

2,048 new stores were added in the past 30 days — 41% of the total, making this one of the fastest-growing areas on the platform. This is above the WooCommerce average of 37%.

Products & categories

How many products stores carry, plus category breakdown.

1-9 866 · 18%
10-49 1,353 · 28%
50-199 1,141 · 23%
200-999 922 · 19%
1k-4.9k 495 · 10%
5k+ 133 · 3%
Category coverage

Categories are non-exclusive -- a store can belong to more than one category, so percentages may add up to more than 100%.

Home & Garden
13% coverage
Apparel & Accessories
9% coverage
Food & Beverages
7% coverage
Beauty & Cosmetics
7% coverage
Hardware
6% coverage
Electronics
5% coverage
Health
5% coverage
Vehicles & Parts
3% coverage
Books & Literature
3% coverage
Celebrations & Gifts
2% coverage
Arts & Entertainment
2% coverage

Among stores with catalog data, most have smaller catalogs in the 10-49 product range. The average is higher at 673 because some stores carry much larger inventories. That's smaller than the WooCommerce average of 1,553. The most popular store categories in this market are Home & Garden, Apparel & Accessories, Food & Beverages.

Pricing & currencies

How products are priced, plus the currencies stores list in.

Under $25 1,785 · 44%
$25-$49 836 · 21%
$50-$99 518 · 13%
$100-$199 369 · 9%
$200-$499 280 · 7%
$500+ 240 · 6%
Store currencies
RSD 3,898 USD 344 EUR 260 ABC 58 GBP 51 CLOUDWAYS 34 SRPDIN 21 DIN 7

Among stores with pricing data, the most common price range is Under $25. The average is higher at $228 because some stores price much higher, pulling it up. That's below the WooCommerce average of $423.

Social media platforms

Instagram (50%), Facebook (50%), YouTube (13%).

Instagram
50%
Facebook
50%
YouTube
13%
TikTok
7%
LinkedIn
5%
Twitter / X
5%
Pinterest
2%

Social media adoption is strong at 60%, and 2% of stores run Meta ad campaigns. That's 14 percentage points above the WooCommerce average of 46%.

Marketing & analytics tools

Google Analytics (32%), Google Tag Manager (20%), Facebook Pixel (17%).

Google Analytics
32%
Google Tag Manager
20%
Facebook Pixel
17%
Google Ads
7%
TikTok Pixel
0%
Pinterest Pixel
0%

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Representative stores

A varied sample - weighted by data completeness, refreshed daily

32 products $11 avg 2 ads
Food & Beverages Health honey med
12 products $288 avg 2 ads
Home & Garden Electronics lighting fixtures home furniture
195 products $11 avg 1 ads
Beauty & Cosmetics cosmetics store skincare products
352 products $49 avg 2 ads
Sporting Goods sports equipment fitness clothing
3,840 products $25 avg 1 ads
Electronics laptop accessories phone accessories
1,843 products $527 avg 1 ads
Hardware garden tools power equipment
272 products $90 avg 1 ads
Beauty & Cosmetics wellness spa
33 products $67 avg 4 ads
Health health supplements natural products
106 products $4 avg 1 ads
Food & Beverages middle eastern food shawarma wraps
1,765 products $12 avg 1 ads
Animals & Pet Supplies pet shop dog food
47 products $10 avg 2 ads
Beauty & Cosmetics dermatology skincare products
429 products $12 avg 1 ads
Beauty & Cosmetics organic cosmetics natural skincare

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FAQ

How many WooCommerce stores are in Serbia?

Our database tracks 5,014 active WooCommerce stores in Serbia.

How fast is the Serbia WooCommerce market growing?

In the past 30 days, 2,048 new WooCommerce stores were indexed in Serbia, reflecting a 41% monthly growth rate.

What is the average catalog size for Serbia WooCommerce stores?

Among WooCommerce stores in Serbia with catalog data, the average is about 673 products. The most common catalog size range is 10-49.

How often is the data updated?

The data is updated weekly. Most store records are refreshed within a few days of any change.

Can I export the data?

Yes. All paid plans include CSV exports. You can use the data for lead generation, market research, and competitor analysis.