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Updated June 29, 2026
WooCommerce

6,079 WooCommerce Stores in Serbia: Stats & Trends (2026)

We track 6,079 active WooCommerce stores in Serbia, with 1,812 newly added in the last 30 days (30% of the current base). Among stores with catalog data, the most common product count range is 10-49, with prices typically in the Under $25 range. The leading categories are Home & Garden, Apparel & Accessories, Food & Beverages. 57% maintain social media profiles — Facebook leads — and 2% run Meta ad campaigns.

57%
Social media
2%
Meta ads
72%
Contact info
Total Stores
6,079
Active WooCommerce stores
New (30d)
1,812
Newly added in the last 30 days
Avg. Products
671
Among 5,952 stores with catalog data
Avg. Price
$254
Among 4,802 stores with pricing data

Growth trend

Stores newly indexed each month over the past 12 months

2,125 1,062 0
Jul
Aug
Sep
Oct
Nov
Dec
Jan
Feb
Mar
Apr
May
Jun

1,812 new stores were added in the past 30 days — 30% of the total, making this one of the fastest-growing areas on the platform.

Products & categories

How many products stores carry, plus category breakdown.

1-9 1,092 · 18%
10-49 1,655 · 28%
50-199 1,402 · 24%
200-999 1,086 · 18%
1k-4.9k 570 · 10%
5k+ 147 · 2%
Category coverage

Categories are non-exclusive -- a store can belong to more than one category, so percentages may add up to more than 100%.

Home & Garden
12% coverage
Apparel & Accessories
9% coverage
Food & Beverages
7% coverage
Hardware
7% coverage
Beauty & Cosmetics
6% coverage
Electronics
5% coverage
Health
4% coverage
Vehicles & Parts
3% coverage
Books & Literature
2% coverage
Celebrations & Gifts
2% coverage
Arts & Entertainment
2% coverage

Among stores with catalog data, most have smaller catalogs in the 10-49 product range. The average is higher at 671 because some stores carry much larger inventories. That's smaller than the WooCommerce average of 1,574. The most popular store categories in this market are Home & Garden, Apparel & Accessories, Food & Beverages.

Pricing & currencies

How products are priced, plus the currencies stores list in.

Under $25 2,168 · 45%
$25-$49 973 · 20%
$50-$99 585 · 12%
$100-$199 423 · 9%
$200-$499 343 · 7%
$500+ 310 · 6%
Store currencies
RSD 4,621 USD 446 EUR 323 ABC 76 GBP 72 CLOUDWAYS 45 SRPDIN 26 DIN 11

Among stores with pricing data, the most common price range is Under $25. The average is higher at $254 because some stores price much higher, pulling it up. That's below the WooCommerce average of $424.

Social media platforms

Facebook (46%), Instagram (46%), YouTube (11%).

Facebook
46%
Instagram
46%
YouTube
11%
TikTok
7%
LinkedIn
5%
Twitter / X
4%
Pinterest
2%

Social media adoption is strong at 57%, and 2% of stores run Meta ad campaigns. That's 14 percentage points above the WooCommerce average of 43%.

Marketing & analytics tools

Google Analytics (31%), Google Tag Manager (18%), Facebook Pixel (15%).

Google Analytics
31%
Google Tag Manager
18%
Facebook Pixel
15%
Google Ads
6%
TikTok Pixel
0%
Pinterest Pixel
0%

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Representative stores

A varied sample - weighted by data completeness, refreshed daily

289 products $37 avg 2 ads
Apparel & Accessories Sportswear Men's Clothing
33 products $66 avg 1 ads
Health Supplements Eco-Friendly Products
1,331 products $55 avg 2 ads
Apparel & Accessories Men's Fashion Men's Shoes
16 products $30 avg 6 ads
Health Supplements
58 products $9 avg 2 ads
Beauty & Cosmetics Cosmetics Beauty Products
12 products $288 avg 2 ads
Home & Garden Lighting Furniture
56 products $26 avg 3 ads
Jewelry & Watches
971 products $4 avg 1 ads
Animals & Pet Supplies Fishing Gear
350 products $29 avg 47 ads
Beauty & Cosmetics
2,219 products $458 avg 1 ads
Furniture Living Room Furniture Bedroom Furniture
72 products $9 avg 1 ads
Beauty & Cosmetics Skincare

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FAQ

How many WooCommerce stores are in Serbia?

Our database tracks 6,079 active WooCommerce stores in Serbia.

How fast is the Serbia WooCommerce market growing?

In the past 30 days, 1,812 new WooCommerce stores were indexed in Serbia, reflecting a 30% monthly growth rate.

What is the average catalog size for Serbia WooCommerce stores?

Among WooCommerce stores in Serbia with catalog data, the average is about 671 products. The most common catalog size range is 10-49.

How often is the data updated?

The data is updated weekly. Most store records are refreshed within a few days of any change.

Can I export the data?

Yes. All paid plans include CSV exports. You can use the data for lead generation, market research, and competitor analysis.