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Updated July 13, 2026
WooCommerce

6,431 WooCommerce Stores in Serbia: Stats & Trends (2026)

We track 6,431 active WooCommerce stores in Serbia, with 1,334 newly added in the last 30 days (21% of the current base). Among stores with catalog data, the most common product count range is 10-49, with prices typically in the Under $25 range. The leading categories are Home & Garden, Apparel & Accessories, Hardware. 53% maintain social media profiles — Facebook leads — and 2% run Meta ad campaigns.

53%
Social media
2%
Meta ads
67%
Contact info
Total Stores
6,431
Active WooCommerce stores
New (30d)
1,334
Newly added in the last 30 days
Avg. Products
668
Among 6,102 stores with catalog data
Avg. Price
$258
Among 4,917 stores with pricing data

Growth trend

Stores newly indexed each month over the past 12 months

1,987 993 0
Aug
Sep
Oct
Nov
Dec
Jan
Feb
Mar
Apr
May
Jun
Jul

1,334 new stores were added in the past 30 days — 21% of the total, making this one of the fastest-growing areas on the platform.

Products & categories

How many products stores carry, plus category breakdown.

1-9 1,138 · 19%
10-49 1,719 · 28%
50-199 1,446 · 24%
200-999 1,069 · 18%
1k-4.9k 570 · 9%
5k+ 160 · 3%
Category coverage

Categories are non-exclusive -- a store can belong to more than one category, so percentages may add up to more than 100%.

Home & Garden
11% coverage
Apparel & Accessories
8% coverage
Hardware
7% coverage
Food & Beverages
6% coverage
Beauty & Cosmetics
6% coverage
Electronics
5% coverage
Health
4% coverage
Vehicles & Parts
3% coverage
Celebrations & Gifts
2% coverage
Books & Literature
2% coverage
Arts & Entertainment
2% coverage

Among stores with catalog data, most have smaller catalogs in the 10-49 product range. The average is higher at 668 because some stores carry much larger inventories. That's smaller than the WooCommerce average of 1,607. The most popular store categories in this market are Home & Garden, Apparel & Accessories, Hardware.

Pricing & currencies

How products are priced, plus the currencies stores list in.

Under $25 2,213 · 45%
$25-$49 995 · 20%
$50-$99 591 · 12%
$100-$199 434 · 9%
$200-$499 356 · 7%
$500+ 328 · 7%
Store currencies
RSD 4,714 USD 473 EUR 333 ABC 85 GBP 76 CLOUDWAYS 50 SRPDIN 25 DIN 11

Among stores with pricing data, the most common price range is Under $25. The average is higher at $258 because some stores price much higher, pulling it up. That's below the WooCommerce average of $422.

Social media platforms

Facebook (43%), Instagram (42%), YouTube (10%).

Facebook
43%
Instagram
42%
YouTube
10%
TikTok
5%
LinkedIn
4%
Twitter / X
4%
Pinterest
1%

Social media adoption is strong at 53%, and 2% of stores run Meta ad campaigns. That's 14 percentage points above the WooCommerce average of 39%.

Marketing & analytics tools

Google Analytics (29%), Google Tag Manager (17%), Facebook Pixel (12%).

Google Analytics
29%
Google Tag Manager
17%
Facebook Pixel
12%
Google Ads
6%
TikTok Pixel
0%
Pinterest Pixel
0%

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Representative stores

A varied sample - weighted by data completeness, refreshed daily

287 products $298 avg 1 ads
Home & Garden Hardware Home Appliances
29 products $10 avg 5 ads
Beauty & Cosmetics Cosmetics Skincare
36 products $19 avg 1 ads
Health Supplements Wellness
40 products $32 avg 1 ads
Apparel & Accessories Clothing Sportswear
83 products $25 avg 3 ads
Apparel & Accessories Clothing Fashion Accessories
7 products $33 avg 1 ads
Books & Literature
5 products $185 avg 8 ads
Health
432 products $26 avg 1 ads
Beauty & Cosmetics Cosmetics Skincare
744 products $65 avg 2 ads
Electronics Home & Garden Smart Home
1,306 products $33 avg 8 ads
Home & Garden Electronics Baby & Kids Home Appliances Baby Products
112 products $49 avg 2 ads
Jewelry & Watches Celebrations & Gifts Pet Supplies Jewelry

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FAQ

How many WooCommerce stores are in Serbia?

Our database tracks 6,431 active WooCommerce stores in Serbia.

How fast is the Serbia WooCommerce market growing?

In the past 30 days, 1,334 new WooCommerce stores were indexed in Serbia, reflecting a 21% monthly growth rate.

What is the average catalog size for Serbia WooCommerce stores?

Among WooCommerce stores in Serbia with catalog data, the average is about 668 products. The most common catalog size range is 10-49.

How often is the data updated?

The data is updated weekly. Most store records are refreshed within a few days of any change.

Can I export the data?

Yes. All paid plans include CSV exports. You can use the data for lead generation, market research, and competitor analysis.