2,061 Shopify Stores in Serbia: Stats & Trends (2026)
We track 2,061 active Shopify stores in Serbia, with 320 newly added in the last 30 days (16% of the current base). Among stores with catalog data, the most common product count range is 1-9, with prices typically in the Under $25 range. The leading categories are Apparel & Accessories, Home & Garden, Beauty & Cosmetics. 49% maintain social media profiles — Instagram leads — and 8% run Meta ad campaigns.
Growth trend
Stores newly indexed each month over the past 12 months
320 new stores were added in the past 30 days — 16% of the total, making this one of the fastest-growing areas on the platform.
Products & categories
How many products stores carry, plus category breakdown.
Categories are non-exclusive -- a store can belong to more than one category, so percentages may add up to more than 100%.
Among stores with catalog data, most have smaller catalogs in the 1-9 product range. The average is higher at 386 because some stores carry much larger inventories. That's smaller than the Shopify average of 409. The most popular store categories in this market are Apparel & Accessories, Home & Garden, Beauty & Cosmetics.
Pricing & currencies
How products are priced, plus the currencies stores list in.
Among stores with pricing data, the most common price range is Under $25. The average is higher at $98 because some stores price much higher, pulling it up. That's below the Shopify average of $217.
Popular apps
The most popular are Releasit COD Form & Upsells, Judge.me Product Reviews App, EasySell COD Form & Upsells.
Marketing & analytics tools
Google Analytics (22%), Google Tag Manager (6%), Facebook Pixel (4%).
Popular themes
The most used are Dawn, Horizon, Trade.
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Start Free TrialGeographic breakdown
Province and city-level distribution within Serbia
| Province | Stores | Share |
|---|---|---|
| England | 19 | 1% |
| Wyoming | 19 | 1% |
| Nevada | 7 | 0% |
| Delaware | 5 | 0% |
| Porto | 5 | 0% |
| Lisboa | 4 | 0% |
| Viseu | 4 | 0% |
| Arizona | 3 | 0% |
| Florida | 3 | 0% |
| City | Stores | Share |
|---|---|---|
| Beograd | 504 | 24% |
| Belgrade | 185 | 9% |
| Novi Sad | 121 | 6% |
| Niš | 49 | 2% |
| Novi Pazar | 44 | 2% |
| Kragujevac | 36 | 2% |
| Subotica | 29 | 1% |
| Valjevo | 26 | 1% |
| Nis | 24 | 1% |
Representative stores
A varied sample - weighted by data completeness, refreshed daily
Kaching CartDrawer Cart Upsell
FBP | Fast Bundle & Upsell App
Covet Instagram Feed & Reviews
ONE: AI, Pop Up, SMS Marketing
Powerful Contact Form Builder
Frequently Bought Together CBB
Pixee ‑ Multi Pixel & Meta Ads
Releasit COD Form & Upsells
Avada AI SEO Image Optimizer
Judge.me Product Reviews App
Kiwi Size Chart & Recommender
Microsoft Clarity: AI Insights
Powerful Contact Form Builder
Judge.me Product Reviews App
Klaviyo: Email Marketing & SMS
Releasit COD Form & Upsells
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Start Free TrialFAQ
How many Shopify stores are in Serbia?
Our database tracks 2,061 active Shopify stores in Serbia.
How fast is the Serbia Shopify market growing?
In the past 30 days, 320 new Shopify stores were indexed in Serbia, reflecting a 16% monthly growth rate.
What is the average catalog size for Serbia Shopify stores?
Among Shopify stores in Serbia with catalog data, the average is about 386 products. The most common catalog size range is 1-9.
What are the most popular apps among Serbia Shopify stores?
The top apps are Releasit COD Form & Upsells, Judge.me Product Reviews App, EasySell COD Form & Upsells. The complete ranked list is in the Popular Apps section on this page.
How often is the data updated?
The data is updated weekly. Most store records are refreshed within a few days of any change.
Can I export the data?
Yes. All paid plans include CSV exports. You can use the data for lead generation, market research, and competitor analysis.
Social media platforms
Instagram (48%), Facebook (28%), TikTok (18%).
About 49% of stores maintain social media profiles and 8% run Meta ads — moderate marketing investment overall. That's 6 percentage points below the Shopify average of 55%.