283 WooCommerce Outlet Stores: Stats & Market Data (2026)
283 active WooCommerce stores fall into the Outlet segment, with 13 newly added in the last 30 days. Among stores with catalog data, the most common product count range is 200-999, with prices typically in the $25-$49 range. The leading categories are Apparel & Accessories, Home & Garden, Baby & Kids. 79% maintain social media profiles — Facebook leads — and 6% run Meta ad campaigns.
Growth trend
Stores newly indexed each month over the past 12 months
13 new stores were added in the past 30 days (5% of the total). Growth has slowed, but new stores are still opening. This is below the WooCommerce average of 10%.
Products & categories
How many products stores carry, plus category breakdown.
Categories are non-exclusive -- a store can belong to more than one category, so percentages may add up to more than 100%.
Among stores with catalog data, the 200-999 product range is most common. The average is 982 products per store. That's larger than the WooCommerce average of 879. The strongest country concentrations are Greece, Poland, Italy.
Pricing & currencies
How products are priced, plus the currencies stores list in.
Among stores with pricing data, the most common price range is $25-$49. The average is higher at $178 because some stores price much higher, pulling it up. That's below the WooCommerce average of $403.
Marketing & analytics tools
Google Analytics (36%), Google Tag Manager (29%), Facebook Pixel (28%).
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Start Free TrialFAQ
How many WooCommerce Outlet stores are there?
We currently track 283 active WooCommerce stores in the Outlet segment.
Are WooCommerce Outlet stores growing?
Yes. In the last 30 days, 13 new stores were indexed in the Outlet segment, showing a 5% monthly growth rate.
What is the average product price in WooCommerce Outlet stores?
Among stores with pricing data, the average listed price is about $178, with the most common pricing band at $25-$49.
How often is the data updated?
The data is updated weekly. Most store records are refreshed within a few days of any change.
Can I export the data?
Yes. All paid plans include CSV exports. You can use the data for lead generation, market research, and competitor analysis.
Social media platforms
Facebook (72%), Instagram (68%), YouTube (12%).
Social media engagement is exceptionally high: 79% of stores maintain social profiles and 6% run Meta ads. That's 11 percentage points above the WooCommerce average of 68%.