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Topic
Updated Apr 6, 2026
WooCommerce

44 WooCommerce Scrunchies Stores: Stats & Market Data (2026)

44 active WooCommerce stores fall into the Scrunchies segment, with 4 newly added in the last 30 days. Among stores with catalog data, the most common product count range is 50-199, with prices typically in the Under $25 range. The leading categories are Apparel & Accessories, Beauty & Cosmetics, Home & Garden. 75% maintain social media profiles — Instagram leads — and 0% run Meta ad campaigns.

75%
Social media
0%
Meta ads
66%
Contact info
Total Stores
44
Active WooCommerce stores
New (30d)
4
Newly added in the last 30 days
Avg. Products
285
Among 44 stores with catalog data
Avg. Price
$14
Among 43 stores with pricing data

Growth trend

Stores newly indexed each month over the past 12 months

4 2 0
May
Jun
Jul
Aug
Sep
Oct
Nov
Dec
Jan
Feb
Mar
Apr

4 new stores were added in the past 30 days (9% of the total), showing steady growth.

Products & categories

How many products stores carry, plus category breakdown.

1-9 8 · 18%
10-49 10 · 23%
50-199 14 · 32%
200-999 11 · 25%
1k-4.9k 1 · 2%
Category coverage

Categories are non-exclusive -- a store can belong to more than one category, so percentages may add up to more than 100%.

Apparel & Accessories
89% coverage
Beauty & Cosmetics
7% coverage
Home & Garden
5% coverage
Arts & Entertainment
2% coverage
Baby & Kids
2% coverage
Jewelry & Watches
2% coverage

Among stores with catalog data, the 50-199 product range is most common. The average is 285 products per store. That's smaller than the WooCommerce average of 877. The strongest country concentrations are India, Greece, Poland.

Pricing & currencies

How products are priced, plus the currencies stores list in.

Under $25 38 · 88%
$25-$49 3 · 7%
$50-$99 1 · 2%
$100-$199 1 · 2%
Store currencies
EUR 10 INR 10 USD 7 GBP 4 PKR 3 PLN 2 BDT 1 CAD 1

Among stores with pricing data, the most common price range is Under $25. The average is higher at $14 because some stores price much higher, pulling it up. That's below the WooCommerce average of $403.

Social media platforms

Instagram (66%), Facebook (64%), TikTok (20%).

Instagram
66%
Facebook
64%
TikTok
20%
Pinterest
11%
LinkedIn
7%
Twitter / X
7%
YouTube
7%

Social media engagement is exceptionally high: 75% of stores maintain social profiles and 0% run Meta ads. That's 7 percentage points above the WooCommerce average of 68%.

Marketing & analytics tools

Facebook Pixel (27%), Google Analytics (25%), Google Ads (20%).

Facebook Pixel
27%
Google Analytics
25%
Google Ads
20%
Google Tag Manager
20%
Pinterest Pixel
2%

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Representative stores

A varied sample — weighted by data completeness, refreshed daily

79 products $18 avg
Arts & Entertainment bible covers book sleeves
86 products $6 avg
Apparel & Accessories fashion accessories hair accessories
955 products $6 avg
Apparel & Accessories hair accessories earrings
620 products $170 avg
Apparel & Accessories hair accessories hair clips
32 products $1 avg
Apparel & Accessories hair accessories hair clips
276 products $3 avg
Apparel & Accessories hair accessories headbands
136 products $4 avg
Beauty & Cosmetics hair accessories hair bows
104 products $10 avg
Apparel & Accessories claw clips scrunchies
82 products $4 avg
Apparel & Accessories hair accessories hairbands
137 products $10 avg
Apparel & Accessories hair accessories headbands
371 products $11 avg
Beauty & Cosmetics hair accessories cosmetics

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FAQ

How many WooCommerce Scrunchies stores are there?

We currently track 44 active WooCommerce stores in the Scrunchies segment.

Are WooCommerce Scrunchies stores growing?

Yes. In the last 30 days, 4 new stores were indexed in the Scrunchies segment, showing a 9% monthly growth rate.

What is the average product price in WooCommerce Scrunchies stores?

Among stores with pricing data, the average listed price is about $14, with the most common pricing band at Under $25.

How often is the data updated?

The data is updated weekly. Most store records are refreshed within a few days of any change.

Can I export the data?

Yes. All paid plans include CSV exports. You can use the data for lead generation, market research, and competitor analysis.