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Topic
Updated May 25, 2026
WooCommerce

84 WooCommerce Skill building Stores: Stats & Market Data (2026)

84 active WooCommerce stores fall into the Skill building segment, with 40 newly added in the last 30 days. Among stores with catalog data, the most common product count range is 10-49, with prices typically in the Under $25 range. The leading categories are Education & Courses, Books & Literature, Food & Beverages. 33% maintain social media profiles — Facebook leads — and 4% run Meta ad campaigns.

33%
Social media
4%
Meta ads
48%
Contact info
Total Stores
84
Active WooCommerce stores
New (30d)
40
Newly added in the last 30 days
Avg. Products
295
Among 84 stores with catalog data
Avg. Price
$252
Among 76 stores with pricing data

Growth trend

Stores newly indexed each month over the past 12 months

40 20 0
Jun
Jul
Aug
Sep
Oct
Nov
Dec
Jan
Feb
Mar
Apr
May

40 new stores were added in the past 30 days — 48% of the total, making this one of the fastest-growing areas on the platform. This is above the WooCommerce average of 43%.

Products & categories

How many products stores carry, plus category breakdown.

1-9 25 · 30%
10-49 34 · 40%
50-199 17 · 20%
200-999 3 · 4%
1k-4.9k 3 · 4%
5k+ 2 · 2%
Category coverage

Categories are non-exclusive -- a store can belong to more than one category, so percentages may add up to more than 100%.

Education & Courses
100% coverage
Books & Literature
2% coverage
Food & Beverages
1% coverage
Toys & Games
1% coverage

Among stores with catalog data, most have smaller catalogs in the 10-49 product range. The average is higher at 295 because some stores carry much larger inventories. That's smaller than the WooCommerce average of 1,495. The strongest country concentrations are United Kingdom, India, Brazil.

Pricing & currencies

How products are priced, plus the currencies stores list in.

Under $25 17 · 22%
$25-$49 13 · 17%
$50-$99 12 · 16%
$100-$199 11 · 14%
$200-$499 12 · 16%
$500+ 11 · 14%
Store currencies
USD 25 EUR 15 GBP 7 INR 6 BRL 3 PHP 3 PLN 3 BDT 2

Among stores with pricing data, the most common price range is Under $25. The average is higher at $252 because some stores price much higher, pulling it up. That's below the WooCommerce average of $423.

Social media platforms

Facebook (27%), Instagram (19%), YouTube (13%).

Facebook
27%
Instagram
19%
YouTube
13%
LinkedIn
12%
Twitter / X
10%
TikTok
2%

About 33% of stores maintain social media profiles and 4% run Meta ads — moderate marketing investment overall. That's 10 percentage points below the WooCommerce average of 43%.

Marketing & analytics tools

Google Analytics (20%), Google Tag Manager (14%), Facebook Pixel (13%).

Google Analytics
20%
Google Tag Manager
14%
Facebook Pixel
13%
Google Ads
4%

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Representative stores

A varied sample - weighted by data completeness, refreshed daily

170 products $137 avg 1 ads
Books & Literature Toys & Games Education & Courses educational books stem toys
49 products $58 avg
Education & Courses online learning skill building
7 products $174 avg
Education & Courses online courses training courses
62 products $151 avg 2 ads
Education & Courses online courses certification courses
9 products $1 avg
Education & Courses online courses professional development
6 products $45 avg
Education & Courses mentorship program personal growth
5 products $16 avg
Education & Courses online courses training programs
104 products $145 avg
Education & Courses business courses online education
18 products $20 avg
Food & Beverages Education & Courses culinary courses online cooking
21 products $3498 avg
Education & Courses online workshops creative classes
20 products $71 avg
Education & Courses online courses professional training
8 products $379 avg
Education & Courses cognitive development learning courses

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FAQ

How many WooCommerce Skill building stores are there?

We currently track 84 active WooCommerce stores in the Skill building segment.

Are WooCommerce Skill building stores growing?

Yes. In the last 30 days, 40 new stores were indexed in the Skill building segment, showing a 48% monthly growth rate.

What is the average product price in WooCommerce Skill building stores?

Among stores with pricing data, the average listed price is about $252, with the most common pricing band at Under $25.

How often is the data updated?

The data is updated weekly. Most store records are refreshed within a few days of any change.

Can I export the data?

Yes. All paid plans include CSV exports. You can use the data for lead generation, market research, and competitor analysis.