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Topic
Updated Apr 27, 2026
WooCommerce

5,109 WooCommerce Online courses Stores: Stats & Market Data (2026)

5,109 active WooCommerce stores fall into the Online courses segment, with 972 newly added in the last 30 days. Among stores with catalog data, the most common product count range is 1-9, with prices typically in the Under $25 range. The leading categories are Education & Courses, Books & Literature, Software. 60% maintain social media profiles — Facebook leads — and 3% run Meta ad campaigns.

60%
Social media
3%
Meta ads
56%
Contact info
Total Stores
5,109
Active WooCommerce stores
New (30d)
972
Newly added in the last 30 days
Avg. Products
223
Among 5,099 stores with catalog data
Avg. Price
$235
Among 4,865 stores with pricing data

Growth trend

Stores newly indexed each month over the past 12 months

962 481 0
May
Jun
Jul
Aug
Sep
Oct
Nov
Dec
Jan
Feb
Mar
Apr

972 new stores were added in the past 30 days — 19% of the total, making this one of the fastest-growing areas on the platform. This is below the WooCommerce average of 26%.

Products & categories

How many products stores carry, plus category breakdown.

1-9 2,085 · 41%
10-49 2,047 · 40%
50-199 640 · 13%
200-999 237 · 5%
1k-4.9k 54 · 1%
5k+ 36 · 1%
Category coverage

Categories are non-exclusive -- a store can belong to more than one category, so percentages may add up to more than 100%.

Education & Courses
89% coverage
Books & Literature
10% coverage
Software
7% coverage
Arts & Entertainment
4% coverage
Health
3% coverage
Business & Industrial
2% coverage
Beauty & Cosmetics
1% coverage
Apparel & Accessories
1% coverage
Celebrations & Gifts
1% coverage
Home & Garden
1% coverage
Food & Beverages
1% coverage

Among stores with catalog data, most have smaller catalogs in the 1-9 product range. The average is higher at 223 because some stores carry much larger inventories. That's smaller than the WooCommerce average of 1,089. The strongest country concentrations are Poland, India, Brazil.

Pricing & currencies

How products are priced, plus the currencies stores list in.

Under $25 1,464 · 30%
$25-$49 827 · 17%
$50-$99 790 · 16%
$100-$199 732 · 15%
$200-$499 618 · 13%
$500+ 434 · 9%
Store currencies
USD 1,823 EUR 953 INR 318 PLN 255 GBP 247 BRL 147 BDT 105 CAD 96

Among stores with pricing data, the most common price range is Under $25. The average is higher at $235 because some stores price much higher, pulling it up. That's below the WooCommerce average of $420.

Social media platforms

Facebook (50%), Instagram (41%), YouTube (24%).

Facebook
50%
Instagram
41%
YouTube
24%
LinkedIn
15%
Twitter / X
14%
TikTok
8%
Pinterest
2%

Social media adoption is strong at 60%, and 3% of stores run Meta ad campaigns.

Marketing & analytics tools

Google Analytics (29%), Google Tag Manager (19%), Facebook Pixel (17%).

Google Analytics
29%
Google Tag Manager
19%
Facebook Pixel
17%
Google Ads
6%
TikTok Pixel
1%
Pinterest Pixel
0%

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Representative stores

A varied sample — weighted by data completeness, refreshed daily

16 products $11 avg 17 ads
Education & Courses Books & Literature Travel travel guides ebooks
10 products $1 avg 2 ads
Books & Literature Education & Courses digital products ebooks
15 products $176 avg 3 ads
Education & Courses relationship coaching online courses
204 products $176 avg 8 ads
Education & Courses online courses coaching
82 products $436 avg 2 ads
Education & Courses christian yoga yoga therapy
12 products $21 avg 38 ads
Education & Courses learning education
19 products $31 avg 1 ads
Education & Courses digital marketing it training
221 products $17 avg 1 ads
Education & Courses photography digital-education
39 products $27 avg 1 ads
Education & Courses education training
100 products $59 avg 1 ads
Education & Courses calligraphy art workshop
924 products $85 avg 1 ads
Education & Courses digital skills training online courses
9 products $64 avg 10 ads
Education & Courses dog-training labrador retrievers

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FAQ

How many WooCommerce Online courses stores are there?

We currently track 5,109 active WooCommerce stores in the Online courses segment.

Are WooCommerce Online courses stores growing?

Yes. In the last 30 days, 972 new stores were indexed in the Online courses segment, showing a 19% monthly growth rate.

What is the average product price in WooCommerce Online courses stores?

Among stores with pricing data, the average listed price is about $235, with the most common pricing band at Under $25.

How often is the data updated?

The data is updated weekly. Most store records are refreshed within a few days of any change.

Can I export the data?

Yes. All paid plans include CSV exports. You can use the data for lead generation, market research, and competitor analysis.