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WooCommerce topic analytics
Topic
Updated May 18, 2026
WooCommerce

6,053 WooCommerce Online courses Stores: Stats & Market Data (2026)

6,053 active WooCommerce stores fall into the Online courses segment, with 1,878 newly added in the last 30 days. Among stores with catalog data, the most common product count range is 10-49, with prices typically in the Under $25 range. The leading categories are Education & Courses, Books & Literature, Software. 53% maintain social media profiles — Facebook leads — and 2% run Meta ad campaigns.

53%
Social media
2%
Meta ads
55%
Contact info
Total Stores
6,053
Active WooCommerce stores
New (30d)
1,878
Newly added in the last 30 days
Avg. Products
250
Among 6,049 stores with catalog data
Avg. Price
$260
Among 5,782 stores with pricing data

Growth trend

Stores newly indexed each month over the past 12 months

993 496 0
Jun
Jul
Aug
Sep
Oct
Nov
Dec
Jan
Feb
Mar
Apr
May

1,878 new stores were added in the past 30 days — 31% of the total, making this one of the fastest-growing areas on the platform. This is below the WooCommerce average of 48%.

Products & categories

How many products stores carry, plus category breakdown.

1-9 2,057 · 34%
10-49 2,556 · 42%
50-199 941 · 16%
200-999 356 · 6%
1k-4.9k 90 · 1%
5k+ 49 · 1%
Category coverage

Categories are non-exclusive -- a store can belong to more than one category, so percentages may add up to more than 100%.

Education & Courses
90% coverage
Books & Literature
11% coverage
Software
8% coverage
Arts & Entertainment
4% coverage
Health
4% coverage
Business & Industrial
2% coverage
Apparel & Accessories
1% coverage
Beauty & Cosmetics
1% coverage
Celebrations & Gifts
1% coverage
Home & Garden
1% coverage
Food & Beverages
1% coverage

Among stores with catalog data, most have smaller catalogs in the 10-49 product range. The average is higher at 250 because some stores carry much larger inventories. That's smaller than the WooCommerce average of 1,368. The strongest country concentrations are Poland, India, Brazil.

Pricing & currencies

How products are priced, plus the currencies stores list in.

Under $25 1,753 · 30%
$25-$49 1,000 · 17%
$50-$99 915 · 16%
$100-$199 863 · 15%
$200-$499 729 · 13%
$500+ 522 · 9%
Store currencies
USD 2,091 EUR 1,174 INR 363 GBP 307 PLN 298 BRL 195 BDT 123 CAD 114

Among stores with pricing data, the most common price range is Under $25. The average is higher at $260 because some stores price much higher, pulling it up. That's below the WooCommerce average of $423.

Social media platforms

Facebook (43%), Instagram (38%), YouTube (23%).

Facebook
43%
Instagram
38%
YouTube
23%
LinkedIn
14%
Twitter / X
13%
TikTok
7%
Pinterest
2%

Social media adoption is strong at 53%, and 2% of stores run Meta ad campaigns.

Marketing & analytics tools

Google Analytics (28%), Google Tag Manager (19%), Facebook Pixel (16%).

Google Analytics
28%
Google Tag Manager
19%
Facebook Pixel
16%
Google Ads
6%
TikTok Pixel
1%
Pinterest Pixel
0%

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Representative stores

A varied sample - weighted by data completeness, refreshed daily

10 products $386 avg 1 ads
Education & Courses seminars online courses
940 products $84 avg 1 ads
Education & Courses digital skills training online courses
29 products $68 avg 2 ads
Education & Courses educational courses
719 products $666 avg 19 ads
Education & Courses real estate license online courses
57 products $21 avg 8 ads
Education & Courses online courses gastronomy certification
13 products $4 avg 6 ads
Education & Courses online courses entrepreneurship courses
60 products $66 avg 2 ads
Education & Courses interoception training online courses
25 products $178 avg 2 ads
Education & Courses yoga wellness
170 products $124 avg 2 ads
Books & Literature Toys & Games Education & Courses educational books stem toys
Acasa - Romania
32 products $119 avg 2 ads
Education & Courses online courses live events
15 products $176 avg 6 ads
Education & Courses relationship coaching online courses
34 products $91 avg 28 ads
Education & Courses learning training

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FAQ

How many WooCommerce Online courses stores are there?

We currently track 6,053 active WooCommerce stores in the Online courses segment.

Are WooCommerce Online courses stores growing?

Yes. In the last 30 days, 1,878 new stores were indexed in the Online courses segment, showing a 31% monthly growth rate.

What is the average product price in WooCommerce Online courses stores?

Among stores with pricing data, the average listed price is about $260, with the most common pricing band at Under $25.

How often is the data updated?

The data is updated weekly. Most store records are refreshed within a few days of any change.

Can I export the data?

Yes. All paid plans include CSV exports. You can use the data for lead generation, market research, and competitor analysis.