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Topic
Updated Apr 6, 2026
WooCommerce

100 WooCommerce Surf Stores: Stats & Market Data (2026)

100 active WooCommerce stores fall into the Surf segment, with 4 newly added in the last 30 days. Among stores with catalog data, the most common product count range is 10-49, with prices typically in the $25-$49 range. The leading categories are Apparel & Accessories, Arts & Entertainment, Sporting Goods. 83% maintain social media profiles — Instagram leads — and 2% run Meta ad campaigns.

83%
Social media
2%
Meta ads
69%
Contact info
Total Stores
100
Active WooCommerce stores
New (30d)
4
Newly added in the last 30 days
Avg. Products
587
Among 100 stores with catalog data
Avg. Price
$150
Among 93 stores with pricing data

Growth trend

Stores newly indexed each month over the past 12 months

4 2 0
May
Jun
Jul
Aug
Sep
Oct
Nov
Dec
Jan
Feb
Mar
Apr

4 new stores were added in the past 30 days (4% of the total). Growth has slowed, but new stores are still opening. This is below the WooCommerce average of 10%.

Products & categories

How many products stores carry, plus category breakdown.

1-9 13 · 13%
10-49 29 · 29%
50-199 19 · 19%
200-999 25 · 25%
1k-4.9k 10 · 10%
5k+ 4 · 4%
Category coverage

Categories are non-exclusive -- a store can belong to more than one category, so percentages may add up to more than 100%.

Apparel & Accessories
46% coverage
Arts & Entertainment
10% coverage
Sporting Goods
9% coverage
Travel
5% coverage
Celebrations & Gifts
2% coverage
Toys & Games
2% coverage
Books & Literature
1% coverage
Education & Courses
1% coverage

Among stores with catalog data, most have smaller catalogs in the 10-49 product range. The average is higher at 587 because some stores carry much larger inventories. That's smaller than the WooCommerce average of 879. The strongest country concentrations are Portugal, Brazil, Spain.

Pricing & currencies

How products are priced, plus the currencies stores list in.

Under $25 12 · 13%
$25-$49 25 · 27%
$50-$99 22 · 24%
$100-$199 14 · 15%
$200-$499 11 · 12%
$500+ 9 · 10%
Store currencies
EUR 51 USD 23 AUD 3 BRL 3 GBP 3 ARS 2 IDR 2 MXN 2

Among stores with pricing data, the most common price range is $25-$49. The average is higher at $150 because some stores price much higher, pulling it up. That's below the WooCommerce average of $403.

Social media platforms

Instagram (74%), Facebook (73%), YouTube (23%).

Instagram
74%
Facebook
73%
YouTube
23%
Twitter / X
17%
TikTok
8%
LinkedIn
6%
Pinterest
4%

Social media engagement is exceptionally high: 83% of stores maintain social profiles and 2% run Meta ads. That's 15 percentage points above the WooCommerce average of 68%.

Marketing & analytics tools

Google Analytics (37%), Google Tag Manager (33%), Facebook Pixel (20%).

Google Analytics
37%
Google Tag Manager
33%
Facebook Pixel
20%
Google Ads
10%
TikTok Pixel
2%
Pinterest Pixel
1%

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Representative stores

A varied sample — weighted by data completeness, refreshed daily

125 products $51 avg
Apparel & Accessories leonino surf
92 products $71 avg
Apparel & Accessories Sporting Goods surf swimwear
543 products $89 avg
Apparel & Accessories surf wetsuits
201 products $24 avg
Apparel & Accessories surf skate
404 products $556 avg

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FAQ

How many WooCommerce Surf stores are there?

We currently track 100 active WooCommerce stores in the Surf segment.

Are WooCommerce Surf stores growing?

Yes. In the last 30 days, 4 new stores were indexed in the Surf segment, showing a 4% monthly growth rate.

What is the average product price in WooCommerce Surf stores?

Among stores with pricing data, the average listed price is about $150, with the most common pricing band at $25-$49.

How often is the data updated?

The data is updated weekly. Most store records are refreshed within a few days of any change.

Can I export the data?

Yes. All paid plans include CSV exports. You can use the data for lead generation, market research, and competitor analysis.