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WooCommerce country analytics
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Updated May 18, 2026
WooCommerce

4,541 WooCommerce Stores in Portugal: Stats & Trends (2026)

We track 4,541 active WooCommerce stores in Portugal, with 3,071 newly added in the last 30 days (68% of the current base). Among stores with catalog data, the most common product count range is 10-49, with prices typically in the Under $25 range. The leading categories are Home & Garden, Apparel & Accessories, Food & Beverages. 60% maintain social media profiles — Facebook leads — and 2% run Meta ad campaigns.

60%
Social media
2%
Meta ads
51%
Contact info
Total Stores
4,541
Active WooCommerce stores
New (30d)
3,071
Newly added in the last 30 days
Avg. Products
814
Among 4,470 stores with catalog data
Avg. Price
$372
Among 3,681 stores with pricing data

Growth trend

Stores newly indexed each month over the past 12 months

2,022 1,011 0
Jun
Jul
Aug
Sep
Oct
Nov
Dec
Jan
Feb
Mar
Apr
May

3,071 new stores were added in the past 30 days — 68% of the total, making this one of the fastest-growing areas on the platform. This is above the WooCommerce average of 48%.

Products & categories

How many products stores carry, plus category breakdown.

1-9 998 · 22%
10-49 1,249 · 28%
50-199 895 · 20%
200-999 812 · 18%
1k-4.9k 355 · 8%
5k+ 161 · 4%
Category coverage

Categories are non-exclusive -- a store can belong to more than one category, so percentages may add up to more than 100%.

Home & Garden
10% coverage
Apparel & Accessories
9% coverage
Food & Beverages
7% coverage
Electronics
5% coverage
Health
5% coverage
Education & Courses
4% coverage
Hardware
4% coverage
Beauty & Cosmetics
4% coverage
Arts & Entertainment
4% coverage
Celebrations & Gifts
4% coverage
Books & Literature
3% coverage

Among stores with catalog data, most have smaller catalogs in the 10-49 product range. The average is higher at 814 because some stores carry much larger inventories. That's smaller than the WooCommerce average of 1,379. The most popular store categories in this market are Home & Garden, Apparel & Accessories, Food & Beverages.

Pricing & currencies

How products are priced, plus the currencies stores list in.

Under $25 1,417 · 38%
$25-$49 727 · 20%
$50-$99 490 · 13%
$100-$199 387 · 11%
$200-$499 349 · 9%
$500+ 311 · 8%
Store currencies
EUR 3,990 USD 253 GBP 32 BRL 7 AOA 2 ALB 1 BDT 1 CNY 1

Among stores with pricing data, the most common price range is Under $25. The average is higher at $372 because some stores price much higher, pulling it up. That's below the WooCommerce average of $424.

Social media platforms

Facebook (54%), Instagram (46%), YouTube (11%).

Facebook
54%
Instagram
46%
YouTube
11%
LinkedIn
10%
Twitter / X
5%
TikTok
5%
Pinterest
1%

Social media adoption is strong at 60%, and 2% of stores run Meta ad campaigns. That's 12 percentage points above the WooCommerce average of 48%.

Marketing & analytics tools

Google Analytics (31%), Google Tag Manager (25%), Facebook Pixel (15%).

Google Analytics
31%
Google Tag Manager
25%
Facebook Pixel
15%
Google Ads
11%
TikTok Pixel
1%
Pinterest Pixel
0%

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Representative stores

A varied sample - weighted by data completeness, refreshed daily

80 products $27 avg 1 ads
Food & Beverages coffee store tea shop
162 products $75 avg 1 ads
Apparel & Accessories professional uniforms clothing store
108 products $200 avg 3 ads
Education & Courses digital marketing courses seo courses
31 products $498 avg 1 ads
Furniture mattress store bed frames
34 products $118 avg 7 ads
Education & Courses kids adults
718 products $9 avg 1 ads
Food & Beverages low carb meals gluten free meals
36 products $99 avg 2 ads
Apparel & Accessories boots outdoor
1,463 products $81 avg 2 ads
Apparel & Accessories streetwear surf
264 products $20 avg
Adult amber jewelry diffuser necklace
Whitevulk Portugal
22 products $22 avg
Apparel & Accessories clothing fashion
425 products $13 avg
Food & Beverages Health vegan food immunity support

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FAQ

How many WooCommerce stores are in Portugal?

Our database tracks 4,541 active WooCommerce stores in Portugal.

How fast is the Portugal WooCommerce market growing?

In the past 30 days, 3,071 new WooCommerce stores were indexed in Portugal, reflecting a 68% monthly growth rate.

What is the average catalog size for Portugal WooCommerce stores?

Among WooCommerce stores in Portugal with catalog data, the average is about 814 products. The most common catalog size range is 10-49.

How often is the data updated?

The data is updated weekly. Most store records are refreshed within a few days of any change.

Can I export the data?

Yes. All paid plans include CSV exports. You can use the data for lead generation, market research, and competitor analysis.