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Updated July 6, 2026
Shopify

7,920 Shopify Stores in Portugal: Stats & Trends (2026)

We track 7,920 active Shopify stores in Portugal, with 1,624 newly added in the last 30 days (21% of the current base). Among stores with catalog data, the most common product count range is 10-49, with prices typically in the $25-$49 range. The leading categories are Apparel & Accessories, Home & Garden, Beauty & Cosmetics. 61% maintain social media profiles — Instagram leads — and 4% run Meta ad campaigns.

61%
Social media
4%
Meta ads
56%
Contact info
Total Stores
7,920
Active Shopify stores
New (30d)
1,624
Newly added in the last 30 days
Avg. Products
548
Among 7,510 stores with catalog data
Avg. Price
$194
Among 7,383 stores with pricing data

Growth trend

Stores newly indexed each month over the past 12 months

1,994 997 0
Aug
Sep
Oct
Nov
Dec
Jan
Feb
Mar
Apr
May
Jun
Jul

1,624 new stores were added in the past 30 days — 21% of the total, making this one of the fastest-growing areas on the platform. This is above the Shopify average of 16%.

Products & categories

How many products stores carry, plus category breakdown.

1-9 1,825 · 24%
10-49 2,049 · 27%
50-199 1,754 · 23%
200-999 1,162 · 15%
1k-4.9k 550 · 7%
5k+ 170 · 2%
Category coverage

Categories are non-exclusive -- a store can belong to more than one category, so percentages may add up to more than 100%.

Apparel & Accessories
18% coverage
Home & Garden
9% coverage
Beauty & Cosmetics
5% coverage
Food & Beverages
5% coverage
Jewelry & Watches
4% coverage
Electronics
3% coverage
Arts & Entertainment
3% coverage
Health
3% coverage
Celebrations & Gifts
2% coverage
Baby & Kids
2% coverage

Among stores with catalog data, most have smaller catalogs in the 10-49 product range. The average is higher at 548 because some stores carry much larger inventories. That's larger than the Shopify average of 407. The most popular store categories in this market are Apparel & Accessories, Home & Garden, Beauty & Cosmetics.

Pricing & currencies

How products are priced, plus the currencies stores list in.

Under $25 2,191 · 30%
$25-$49 2,485 · 34%
$50-$99 1,368 · 19%
$100-$199 614 · 8%
$200-$499 402 · 5%
$500+ 323 · 4%
Store currencies
EUR 7,766 USD 53 GBP 25 BRL 12 DKK 8 SEK 7 PLN 6 AUD 4

Among stores with pricing data, the most common price range is $25-$49. The average is higher at $194 because some stores price much higher, pulling it up. That's below the Shopify average of $217.

Popular apps

The most popular are Judge.me Product Reviews App, Shopify Inbox, Klaviyo: Email Marketing & SMS.

Social media platforms

Instagram (59%), Facebook (38%), TikTok (19%).

Instagram
59%
Facebook
38%
TikTok
19%
YouTube
10%
LinkedIn
3%
Twitter / X
3%
Pinterest
2%

Social media adoption is strong at 61%, and 4% of stores run Meta ad campaigns. That's 6 percentage points above the Shopify average of 55%.

Marketing & analytics tools

Google Analytics (32%), Google Tag Manager (9%), Google Ads (3%).

Google Analytics
32%
Google Tag Manager
9%
Google Ads
3%
Facebook Pixel
3%
TikTok Pixel
1%
Pinterest Pixel
0%

Popular themes

The most used are Dawn, Horizon, Refresh.

Dawn 25% Horizon 16% Refresh 2% Craft 2% Sense 2% Atelier 2% Broadcast 2% Trade 2%

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Geographic breakdown

Province and city-level distribution within Portugal

Top provinces / states
Province Stores Share
Lisboa 2,309 29%
Porto 1,468 19%
Braga 632 8%
Setúbal 529 7%
Aveiro 406 5%
Faro 344 4%
Leiria 305 4%
Coimbra 207 3%
Santarém 184 2%
Top cities
City Stores Share
Lisboa 695 9%
Porto 363 5%
Braga 143 2%
Vila Nova De Gaia 115 1%
Dois Portos 87 1%
Guimarães 85 1%
Leiria 74 1%
Maia 73 1%
Coimbra 66 1%
Top shipping destinations
Portugal · 7,707 Spain · 5,735 France · 5,252 Germany · 5,139 Italy · 5,080 Belgium · 5,063 Netherlands · 4,993 Austria · 4,880 Ireland · 4,771 Denmark · 4,757

Representative stores

A varied sample - weighted by data completeness, refreshed daily

28 products $105 avg 1 ads
Apparel & Accessories Beauty Products Evey Events & Tickets Shopify Inbox
189 products $34 avg 1 ads
Apparel & Accessories Shoes Clothing Omnisend Email Marketing & SMS
31 products $59 avg 2 ads
Jewelry & Watches EComposer Landing Page Builder GSC Countdown Timer Bar
75 products $49 avg 1 ads
Apparel & Accessories Clothing Women's Fashion Shopify Inbox Judge.me Product Reviews App
24 products $163 avg 4 ads
Apparel & Accessories Instafeed ‑ Instagram Feed Judge.me Product Reviews App
115 products $44 avg 14 ads
Apparel & Accessories Clothing Boutique Clothing
527 products $36 avg 10 ads
Beauty & Cosmetics Haircare Hulk Contact Form Builder Instafeed ‑ Instagram Feed
53 products $23 avg 1 ads
Electronics Fashion Accessories UpPromote Affiliate Marketing Blockify Fraud Filter, Blocker
Auri Foods Portugal
52 products $47 avg 1 ads
Health Supplements AfterShip Email Marketing,SMS CartBot: Gift with purchase
4,220 products $89 avg 2 ads
Apparel & Accessories Fashion Accessories TA Banner Slider, Sales Pop up Shopify Inbox
571 products $41 avg 4 ads
Apparel & Accessories Sportswear 1CP: Email Popups & Spin Wheel
Puris Store Portugal
49 products $23 avg 2 ads
Gifts Personalized Gifts Judge.me Product Reviews App Klaviyo: Email Marketing & SMS

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FAQ

How many Shopify stores are in Portugal?

Our database tracks 7,920 active Shopify stores in Portugal.

How fast is the Portugal Shopify market growing?

In the past 30 days, 1,624 new Shopify stores were indexed in Portugal, reflecting a 21% monthly growth rate.

What is the average catalog size for Portugal Shopify stores?

Among Shopify stores in Portugal with catalog data, the average is about 548 products. The most common catalog size range is 10-49.

What are the most popular apps among Portugal Shopify stores?

The top apps are Judge.me Product Reviews App, Shopify Inbox, Klaviyo: Email Marketing & SMS. The complete ranked list is in the Popular Apps section on this page.

How often is the data updated?

The data is updated weekly. Most store records are refreshed within a few days of any change.

Can I export the data?

Yes. All paid plans include CSV exports. You can use the data for lead generation, market research, and competitor analysis.