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Updated June 22, 2026
Shopify

7,507 Shopify Stores in Portugal: Stats & Trends (2026)

We track 7,507 active Shopify stores in Portugal, with 1,718 newly added in the last 30 days (23% of the current base). Among stores with catalog data, the most common product count range is 10-49, with prices typically in the $25-$49 range. The leading categories are Apparel & Accessories, Home & Garden, Beauty & Cosmetics. 63% maintain social media profiles — Instagram leads — and 4% run Meta ad campaigns.

63%
Social media
4%
Meta ads
57%
Contact info
Total Stores
7,507
Active Shopify stores
New (30d)
1,718
Newly added in the last 30 days
Avg. Products
534
Among 7,150 stores with catalog data
Avg. Price
$195
Among 7,029 stores with pricing data

Growth trend

Stores newly indexed each month over the past 12 months

2,038 1,019 0
Jul
Aug
Sep
Oct
Nov
Dec
Jan
Feb
Mar
Apr
May
Jun

1,718 new stores were added in the past 30 days — 23% of the total, making this one of the fastest-growing areas on the platform.

Products & categories

How many products stores carry, plus category breakdown.

1-9 1,673 · 23%
10-49 2,007 · 28%
50-199 1,654 · 23%
200-999 1,129 · 16%
1k-4.9k 523 · 7%
5k+ 164 · 2%
Category coverage

Categories are non-exclusive -- a store can belong to more than one category, so percentages may add up to more than 100%.

Apparel & Accessories
19% coverage
Home & Garden
9% coverage
Beauty & Cosmetics
6% coverage
Food & Beverages
5% coverage
Jewelry & Watches
4% coverage
Arts & Entertainment
4% coverage
Electronics
4% coverage
Health
3% coverage
Celebrations & Gifts
2% coverage
Baby & Kids
2% coverage

Among stores with catalog data, most have smaller catalogs in the 10-49 product range. The average is higher at 534 because some stores carry much larger inventories. That's larger than the Shopify average of 428. The most popular store categories in this market are Apparel & Accessories, Home & Garden, Beauty & Cosmetics.

Pricing & currencies

How products are priced, plus the currencies stores list in.

Under $25 2,075 · 30%
$25-$49 2,374 · 34%
$50-$99 1,312 · 19%
$100-$199 582 · 8%
$200-$499 386 · 5%
$500+ 300 · 4%
Store currencies
EUR 7,373 USD 50 GBP 23 BRL 8 DKK 6 PLN 6 SEK 5 RON 4

Among stores with pricing data, the most common price range is $25-$49. The average is higher at $195 because some stores price much higher, pulling it up. That's below the Shopify average of $219.

Popular apps

The most popular are Judge.me Product Reviews App, Shopify Inbox, Klaviyo: Email Marketing & SMS.

Social media platforms

Instagram (60%), Facebook (40%), TikTok (19%).

Instagram
60%
Facebook
40%
TikTok
19%
YouTube
10%
LinkedIn
3%
Twitter / X
3%
Pinterest
2%

Social media adoption is strong at 63%, and 4% of stores run Meta ad campaigns.

Marketing & analytics tools

Google Analytics (32%), Google Tag Manager (10%), Facebook Pixel (3%).

Google Analytics
32%
Google Tag Manager
10%
Facebook Pixel
3%
Google Ads
3%
TikTok Pixel
1%
Pinterest Pixel
0%

Popular themes

The most used are Dawn, Horizon, Refresh.

Dawn 26% Horizon 15% Refresh 3% Sense 2% Craft 2% Atelier 2% Spotlight 2% Broadcast 2%

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Geographic breakdown

Province and city-level distribution within Portugal

Top provinces / states
Province Stores Share
Lisboa 2,146 29%
Porto 1,425 19%
Braga 604 8%
Setúbal 508 7%
Aveiro 391 5%
Faro 314 4%
Leiria 299 4%
Coimbra 199 3%
Santarém 185 2%
Top cities
City Stores Share
Lisboa 638 8%
Porto 355 5%
Braga 151 2%
Vila Nova De Gaia 106 1%
Guimarães 77 1%
Leiria 76 1%
Dois Portos 75 1%
Maia 74 1%
Lisbon 59 1%
Top shipping destinations
Portugal · 7,335 Spain · 5,420 France · 4,947 Germany · 4,828 Italy · 4,781 Belgium · 4,758 Netherlands · 4,687 Austria · 4,583 Ireland · 4,490 Denmark · 4,470

Representative stores

A varied sample - weighted by data completeness, refreshed daily

165 products $73 avg 1 ads
Apparel & Accessories Clothing Women's Clothing GSC Countdown Timer Bar Judge.me Product Reviews App
130 products $1589 avg 127 ads
Electronics Home & Garden Awin ‑ Affiliate Marketing BLOY Loyalty Program Rewards
527 products $81 avg 83 ads
Apparel & Accessories Clothing Fashion Accessories 404/301 SC Easy URL Redirects GeoIP Country Redirect
551 products $27 avg 1 ads
Food & Beverages Wine & Spirits NA Age Verification Amp Back in Stock | PreOrder
249 products $59 avg 1 ads
Apparel & Accessories Women's Clothing Clothing Judge.me Product Reviews App Loox ‑ Product Reviews App
48 products $53 avg 472 ads
Apparel & Accessories Beauty & Cosmetics Kaching Bundles App & Upsells Kaching CartDrawer Cart Upsell
2,113 products $14 avg 3 ads
Beauty & Cosmetics Beauty Products Cosmetics Klaviyo: Email Marketing & SMS Smile: Loyalty Program Rewards
397 products $158 avg 2 ads
Apparel & Accessories Hextom: Free Shipping Bar Pop Convert ‑ Pop Ups, Banners
FORA Portugal
137 products $181 avg 10 ads
Apparel & Accessories Sunglasses & Eyewear Fashion Accessories UpPromote Affiliate Marketing Avada AI SEO Image Optimizer
155 products $29 avg 1 ads
Apparel & Accessories T-Shirts Graphic Tees Notify Me! Restock & PreOrder Powerful Contact Form Builder
143 products $18 avg 1 ads
Jewelry & Watches GSC Countdown Timer Bar Shopify Inbox
34 products $113 avg 7 ads
Electronics Pandectes GDPR Compliance GSC Instagram Feed, Instafeed

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FAQ

How many Shopify stores are in Portugal?

Our database tracks 7,507 active Shopify stores in Portugal.

How fast is the Portugal Shopify market growing?

In the past 30 days, 1,718 new Shopify stores were indexed in Portugal, reflecting a 23% monthly growth rate.

What is the average catalog size for Portugal Shopify stores?

Among Shopify stores in Portugal with catalog data, the average is about 534 products. The most common catalog size range is 10-49.

What are the most popular apps among Portugal Shopify stores?

The top apps are Judge.me Product Reviews App, Shopify Inbox, Klaviyo: Email Marketing & SMS. The complete ranked list is in the Popular Apps section on this page.

How often is the data updated?

The data is updated weekly. Most store records are refreshed within a few days of any change.

Can I export the data?

Yes. All paid plans include CSV exports. You can use the data for lead generation, market research, and competitor analysis.