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Updated June 8, 2026
Shopify

6,928 Shopify Stores in Portugal: Stats & Trends (2026)

We track 6,928 active Shopify stores in Portugal, with 1,885 newly added in the last 30 days (27% of the current base). Among stores with catalog data, the most common product count range is 10-49, with prices typically in the $25-$49 range. The leading categories are Apparel & Accessories, Home & Garden, Food & Beverages. 66% maintain social media profiles — Instagram leads — and 4% run Meta ad campaigns.

66%
Social media
4%
Meta ads
57%
Contact info
Total Stores
6,928
Active Shopify stores
New (30d)
1,885
Newly added in the last 30 days
Avg. Products
565
Among 6,644 stores with catalog data
Avg. Price
$191
Among 6,532 stores with pricing data

Growth trend

Stores newly indexed each month over the past 12 months

2,286 1,143 0
Jul
Aug
Sep
Oct
Nov
Dec
Jan
Feb
Mar
Apr
May
Jun

1,885 new stores were added in the past 30 days — 27% of the total, making this one of the fastest-growing areas on the platform. This is above the Shopify average of 22%.

Products & categories

How many products stores carry, plus category breakdown.

1-9 1,415 · 21%
10-49 1,864 · 28%
50-199 1,591 · 24%
200-999 1,115 · 17%
1k-4.9k 501 · 8%
5k+ 158 · 2%
Category coverage

Categories are non-exclusive -- a store can belong to more than one category, so percentages may add up to more than 100%.

Apparel & Accessories
20% coverage
Home & Garden
10% coverage
Food & Beverages
6% coverage
Beauty & Cosmetics
6% coverage
Jewelry & Watches
5% coverage
Electronics
4% coverage
Arts & Entertainment
4% coverage
Health
4% coverage
Celebrations & Gifts
2% coverage
Baby & Kids
2% coverage

Among stores with catalog data, most have smaller catalogs in the 10-49 product range. The average is higher at 565 because some stores carry much larger inventories. That's larger than the Shopify average of 438. The most popular store categories in this market are Apparel & Accessories, Home & Garden, Food & Beverages.

Pricing & currencies

How products are priced, plus the currencies stores list in.

Under $25 1,934 · 30%
$25-$49 2,199 · 34%
$50-$99 1,186 · 18%
$100-$199 559 · 9%
$200-$499 377 · 6%
$500+ 277 · 4%
Store currencies
EUR 6,817 USD 42 GBP 17 PLN 6 BRL 5 SEK 5 DKK 4 RON 4

Among stores with pricing data, the most common price range is $25-$49. The average is higher at $191 because some stores price much higher, pulling it up. That's below the Shopify average of $219.

Popular apps

The most popular are Judge.me Product Reviews App, Shopify Inbox, Klaviyo: Email Marketing & SMS.

Social media platforms

Instagram (63%), Facebook (43%), TikTok (20%).

Instagram
63%
Facebook
43%
TikTok
20%
YouTube
11%
LinkedIn
4%
Twitter / X
3%
Pinterest
2%

Social media adoption is strong at 66%, and 4% of stores run Meta ad campaigns. That's 7 percentage points above the Shopify average of 59%.

Marketing & analytics tools

Google Analytics (35%), Google Tag Manager (11%), Facebook Pixel (3%).

Google Analytics
35%
Google Tag Manager
11%
Facebook Pixel
3%
Google Ads
3%
TikTok Pixel
1%
Pinterest Pixel
0%

Popular themes

The most used are Dawn, Horizon, Refresh.

Dawn 26% Horizon 13% Refresh 3% Sense 3% Craft 2% Atelier 2% Broadcast 2% Spotlight 2%

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Geographic breakdown

Province and city-level distribution within Portugal

Top provinces / states
Province Stores Share
Lisboa 1,975 29%
Porto 1,358 20%
Braga 566 8%
Setúbal 458 7%
Aveiro 371 5%
Faro 295 4%
Leiria 274 4%
Coimbra 192 3%
Santarém 167 2%
Top cities
City Stores Share
Lisboa 599 9%
Porto 349 5%
Braga 145 2%
Vila Nova De Gaia 99 1%
Leiria 80 1%
Guimarães 77 1%
Maia 71 1%
Coimbra 57 1%
Lisbon 56 1%
Top shipping destinations
Portugal · 6,777 Spain · 4,990 France · 4,526 Germany · 4,409 Italy · 4,359 Belgium · 4,333 Netherlands · 4,265 Austria · 4,157 Ireland · 4,066 Denmark · 4,056

Representative stores

A varied sample - weighted by data completeness, refreshed daily

129 products $64 avg 9 ads
Apparel & Accessories men swimwear boardshorts FoxKit AIO Upsell Cross‑sell Simprosys Google Shopping Feed
5 products $3549 avg 21 ads
Health Home & Garden cold plunge portable sauna Judge.me Product Reviews App
28 products $78 avg 1 ads
Health nutrition supplements health store Pandectes GDPR Compliance Pumper Bundles Quantity Breaks
48 products $53 avg 158 ads
Apparel & Accessories Beauty & Cosmetics lipoedema leggings conductive gel skincare Kaching Bundles App & Upsells Kaching CartDrawer Cart Upsell
660 products $53 avg 2 ads
Apparel & Accessories fashion clothing Kiwi Size Chart & Recommender Conversion Bear Trust Badges
65 products $114 avg 2 ads
Apparel & Accessories vegan shoes recycled material footwear Pandectes GDPR Compliance Klaviyo: Email Marketing & SMS
spaccio.pt Portugal
585 products $71 avg 1 ads
Apparel & Accessories clothing women fashion Klaviyo: Email Marketing & SMS
FORA Portugal
156 products $156 avg 5 ads
Apparel & Accessories eyewear sunglasses UpPromote Affiliate Marketing Avada AI SEO Suite Optimizer
Tavessa Portugal
2,621 products $58 avg 281 ads
Apparel & Accessories women's dresses online maxi dresses sale MP Size Chart & Size Guide Kaching CartDrawer Cart Upsell
420 products $357 avg 3 ads
Electronics gaming desktop gaming laptop Judge.me Product Reviews App
177 products $54 avg 4 ads
Apparel & Accessories women's fashion clothing Simprosys Google Shopping Feed Instafeed ‑ Instagram Feed
164 products $495 avg 4 ads
Electronics solar power portable energy Amp Back in Stock | PreOrder Frequently Bought Together CBB

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FAQ

How many Shopify stores are in Portugal?

Our database tracks 6,928 active Shopify stores in Portugal.

How fast is the Portugal Shopify market growing?

In the past 30 days, 1,885 new Shopify stores were indexed in Portugal, reflecting a 27% monthly growth rate.

What is the average catalog size for Portugal Shopify stores?

Among Shopify stores in Portugal with catalog data, the average is about 565 products. The most common catalog size range is 10-49.

What are the most popular apps among Portugal Shopify stores?

The top apps are Judge.me Product Reviews App, Shopify Inbox, Klaviyo: Email Marketing & SMS. The complete ranked list is in the Popular Apps section on this page.

How often is the data updated?

The data is updated weekly. Most store records are refreshed within a few days of any change.

Can I export the data?

Yes. All paid plans include CSV exports. You can use the data for lead generation, market research, and competitor analysis.