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Updated July 13, 2026
Shopify

8,070 Shopify Stores in Portugal: Stats & Trends (2026)

We track 8,070 active Shopify stores in Portugal, with 1,377 newly added in the last 30 days (17% of the current base). Among stores with catalog data, the most common product count range is 10-49, with prices typically in the $25-$49 range. The leading categories are Apparel & Accessories, Home & Garden, Beauty & Cosmetics. 61% maintain social media profiles — Instagram leads — and 4% run Meta ad campaigns.

61%
Social media
4%
Meta ads
55%
Contact info
Total Stores
8,070
Active Shopify stores
New (30d)
1,377
Newly added in the last 30 days
Avg. Products
542
Among 7,672 stores with catalog data
Avg. Price
$195
Among 7,433 stores with pricing data

Growth trend

Stores newly indexed each month over the past 12 months

2,007 1,003 0
Aug
Sep
Oct
Nov
Dec
Jan
Feb
Mar
Apr
May
Jun
Jul

1,377 new stores were added in the past 30 days — 17% of the total, making this one of the fastest-growing areas on the platform.

Products & categories

How many products stores carry, plus category breakdown.

1-9 1,879 · 24%
10-49 2,106 · 27%
50-199 1,767 · 23%
200-999 1,191 · 16%
1k-4.9k 556 · 7%
5k+ 173 · 2%
Category coverage

Categories are non-exclusive -- a store can belong to more than one category, so percentages may add up to more than 100%.

Apparel & Accessories
18% coverage
Home & Garden
8% coverage
Beauty & Cosmetics
5% coverage
Food & Beverages
5% coverage
Jewelry & Watches
4% coverage
Arts & Entertainment
3% coverage
Electronics
3% coverage
Health
3% coverage
Celebrations & Gifts
2% coverage
Baby & Kids
2% coverage

Among stores with catalog data, most have smaller catalogs in the 10-49 product range. The average is higher at 542 because some stores carry much larger inventories. That's larger than the Shopify average of 409. The most popular store categories in this market are Apparel & Accessories, Home & Garden, Beauty & Cosmetics.

Pricing & currencies

How products are priced, plus the currencies stores list in.

Under $25 2,194 · 30%
$25-$49 2,508 · 34%
$50-$99 1,374 · 18%
$100-$199 625 · 8%
$200-$499 404 · 5%
$500+ 328 · 4%
Store currencies
EUR 7,916 USD 57 GBP 28 BRL 11 DKK 8 SEK 7 PLN 6 CZK 4

Among stores with pricing data, the most common price range is $25-$49. The average is higher at $195 because some stores price much higher, pulling it up. That's below the Shopify average of $217.

Popular apps

The most popular are Judge.me Product Reviews App, Shopify Inbox, Klaviyo: Email Marketing & SMS.

Social media platforms

Instagram (59%), Facebook (38%), TikTok (18%).

Instagram
59%
Facebook
38%
TikTok
18%
YouTube
10%
LinkedIn
3%
Twitter / X
2%
Pinterest
2%

Social media adoption is strong at 61%, and 4% of stores run Meta ad campaigns. That's 6 percentage points above the Shopify average of 55%.

Marketing & analytics tools

Google Analytics (31%), Google Tag Manager (9%), Google Ads (3%).

Google Analytics
31%
Google Tag Manager
9%
Google Ads
3%
Facebook Pixel
3%
TikTok Pixel
1%
Pinterest Pixel
0%

Popular themes

The most used are Dawn, Horizon, Refresh.

Dawn 25% Horizon 16% Refresh 2% Craft 2% Atelier 2% Sense 2% Broadcast 2% Trade 2%

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Geographic breakdown

Province and city-level distribution within Portugal

Top provinces / states
Province Stores Share
Lisboa 2,373 29%
Porto 1,485 18%
Braga 638 8%
Setúbal 551 7%
Aveiro 416 5%
Faro 340 4%
Leiria 311 4%
Coimbra 215 3%
Santarém 188 2%
Top cities
City Stores Share
Lisboa 709 9%
Porto 358 4%
Braga 146 2%
Vila Nova De Gaia 115 1%
Dois Portos 93 1%
Guimarães 87 1%
Leiria 85 1%
Maia 72 1%
Coimbra 67 1%
Top shipping destinations
Portugal · 7,879 Spain · 5,880 France · 5,389 Germany · 5,274 Italy · 5,215 Belgium · 5,196 Netherlands · 5,128 Austria · 5,006 Ireland · 4,901 Denmark · 4,888

Representative stores

A varied sample - weighted by data completeness, refreshed daily

1,217 products $4 avg 2 ads
Food & Beverages Avada AI SEO Image Optimizer Consentmo GDPR Compliance
296 products $57 avg 1 ads
Apparel & Accessories Clothing Men's Fashion MP Size Chart & Size Guide Omnisend Email Marketing & SMS
473 products $58 avg 2 ads
Celebrations & Gifts Gifts Fragrance Candy Rack • All‑in‑One Upsell Hextom: Countdown Timer Bar
366 products $286 avg 16 ads
Apparel & Accessories Men's Shoes Women's Shoes Consentmo GDPR Compliance Shopify Inbox
CLUOH Portugal
159 products $45 avg 5 ads
Apparel & Accessories Bags Hats Pandectes GDPR Compliance GSC Countdown Timer Bar
210 products $58 avg 2 ads
Apparel & Accessories Clothing Women's Fashion Shopify Inbox Loox ‑ Product Reviews App
85 products $77 avg 1 ads
Hardware Tools Home Improvement Avada AI SEO Image Optimizer Judge.me Product Reviews App
3,634 products $44 avg 5 ads
Apparel & Accessories Sportswear Men's Clothing Analyzely ‑ Google Analytics 4 Sherpas: Smart SEO
172 products $77 avg 8 ads
Apparel & Accessories Shoes Judge.me Product Reviews App Klaviyo: Email Marketing & SMS
424 products $181 avg 1 ads
Furniture Furniture Home Decor Bundler ‑ Product Bundles App Judge.me Product Reviews App
412 products $40 avg 1 ads
Apparel & Accessories Avada AI SEO Image Optimizer Kiwi Size Chart & Recommender
185 products $14 avg 1 ads
Apparel & Accessories Lingerie Shopify Inbox Judge.me Product Reviews App

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FAQ

How many Shopify stores are in Portugal?

Our database tracks 8,070 active Shopify stores in Portugal.

How fast is the Portugal Shopify market growing?

In the past 30 days, 1,377 new Shopify stores were indexed in Portugal, reflecting a 17% monthly growth rate.

What is the average catalog size for Portugal Shopify stores?

Among Shopify stores in Portugal with catalog data, the average is about 542 products. The most common catalog size range is 10-49.

What are the most popular apps among Portugal Shopify stores?

The top apps are Judge.me Product Reviews App, Shopify Inbox, Klaviyo: Email Marketing & SMS. The complete ranked list is in the Popular Apps section on this page.

How often is the data updated?

The data is updated weekly. Most store records are refreshed within a few days of any change.

Can I export the data?

Yes. All paid plans include CSV exports. You can use the data for lead generation, market research, and competitor analysis.