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Updated May 18, 2026
Shopify

6,097 Shopify Stores in Portugal: Stats & Trends (2026)

We track 6,097 active Shopify stores in Portugal, with 2,656 newly added in the last 30 days (44% of the current base). Among stores with catalog data, the most common product count range is 10-49, with prices typically in the $25-$49 range. The leading categories are Apparel & Accessories, Home & Garden, Food & Beverages. 66% maintain social media profiles — Instagram leads — and 5% run Meta ad campaigns.

66%
Social media
5%
Meta ads
56%
Contact info
Total Stores
6,097
Active Shopify stores
New (30d)
2,656
Newly added in the last 30 days
Avg. Products
560
Among 5,831 stores with catalog data
Avg. Price
$178
Among 5,726 stores with pricing data

Growth trend

Stores newly indexed each month over the past 12 months

1,638 819 0
Jun
Jul
Aug
Sep
Oct
Nov
Dec
Jan
Feb
Mar
Apr
May

2,656 new stores were added in the past 30 days — 44% of the total, making this one of the fastest-growing areas on the platform. This is above the Shopify average of 34%.

Products & categories

How many products stores carry, plus category breakdown.

1-9 1,122 · 19%
10-49 1,654 · 28%
50-199 1,466 · 25%
200-999 1,001 · 17%
1k-4.9k 448 · 8%
5k+ 140 · 2%
Category coverage

Categories are non-exclusive -- a store can belong to more than one category, so percentages may add up to more than 100%.

Apparel & Accessories
22% coverage
Home & Garden
11% coverage
Food & Beverages
7% coverage
Beauty & Cosmetics
7% coverage
Jewelry & Watches
6% coverage
Arts & Entertainment
4% coverage
Electronics
4% coverage
Health
4% coverage
Celebrations & Gifts
3% coverage
Baby & Kids
2% coverage

Among stores with catalog data, most have smaller catalogs in the 10-49 product range. The average is higher at 560 because some stores carry much larger inventories. That's larger than the Shopify average of 440. The most popular store categories in this market are Apparel & Accessories, Home & Garden, Food & Beverages.

Pricing & currencies

How products are priced, plus the currencies stores list in.

Under $25 1,709 · 30%
$25-$49 1,856 · 32%
$50-$99 1,077 · 19%
$100-$199 491 · 9%
$200-$499 344 · 6%
$500+ 249 · 4%
Store currencies
EUR 5,955 USD 73 GBP 19 SEK 5 BRL 4 RON 4 CHF 3 AOA 2

Among stores with pricing data, the most common price range is $25-$49. The average is higher at $178 because some stores price much higher, pulling it up. That's below the Shopify average of $217.

Popular apps

The most popular are Judge.me Product Reviews App, Shopify Inbox, Klaviyo: Email Marketing & SMS.

Social media platforms

Instagram (64%), Facebook (44%), TikTok (21%).

Instagram
64%
Facebook
44%
TikTok
21%
YouTube
11%
LinkedIn
4%
Twitter / X
3%
Pinterest
2%

Social media adoption is strong at 66%, and 5% of stores run Meta ad campaigns. That's 7 percentage points above the Shopify average of 59%.

Marketing & analytics tools

Google Analytics (36%), Google Tag Manager (12%), Google Ads (3%).

Google Analytics
36%
Google Tag Manager
12%
Google Ads
3%
Facebook Pixel
3%
TikTok Pixel
1%
Pinterest Pixel
0%

Popular themes

The most used are Dawn, Horizon, Craft.

Dawn 28% Horizon 10% Craft 3% Refresh 3% Sense 3% Spotlight 2% Atelier 2% Trade 2%

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Geographic breakdown

Province and city-level distribution within Portugal

Top provinces / states
Province Stores Share
Lisboa 1,723 28%
Porto 1,191 20%
Braga 517 8%
Setúbal 398 7%
Aveiro 303 5%
Leiria 242 4%
Faro 238 4%
Coimbra 158 3%
Santarém 143 2%
Top cities
City Stores Share
Lisboa 542 9%
Porto 303 5%
Braga 137 2%
Vila Nova De Gaia 90 1%
Guimarães 78 1%
Leiria 75 1%
Maia 62 1%
Lisbon 56 1%
Coimbra 51 1%
Top shipping destinations
Portugal · 5,917 Spain · 4,401 France · 3,988 Germany · 3,880 Italy · 3,826 Belgium · 3,800 Netherlands · 3,740 Austria · 3,633 Ireland · 3,564 Denmark · 3,542

Representative stores

A varied sample - weighted by data completeness, refreshed daily

300 products $17 avg 1 ads
Food & Beverages wine shop regional wines TA Banner Slider, Sales Pop up Judge.me Product Reviews App
37 products $356 avg 1 ads
Education & Courses health education professional development Pop Convert ‑ Pop Ups, Banners
78 products $45 avg 1 ads
Health health supplements wellness products
503 products $119 avg 1 ads
Apparel & Accessories fashion women's clothing
137 products $24 avg 2 ads
Home & Garden home-fragrance candles Avada AI SEO Suite Optimizer Judge.me Product Reviews App
546 products $304 avg 3 ads
Adult sex shop erotic products UpPromote Affiliate Marketing Seal Subscriptions App
21 products $37 avg 21 ads
Apparel & Accessories graphic t-shirts pixel art tees
207 products $422 avg 1 ads
Apparel & Accessories women's shoes fashion footwear Shopify Inbox
24 products $167 avg 3 ads
Apparel & Accessories designer sunglasses round sunglasses
7 products $49 avg 13 ads
Home & Garden odor eliminator home refresh
41 products $190 avg 5 ads
Apparel & Accessories sustainable shoes handmade sneakers FoxKit AIO Upsell Cross‑sell
269 products $22 avg 1 ads
Health sports nutrition supplements Avada Boost Sales Trust Badges BM: Country blocker IP blocker

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FAQ

How many Shopify stores are in Portugal?

Our database tracks 6,097 active Shopify stores in Portugal.

How fast is the Portugal Shopify market growing?

In the past 30 days, 2,656 new Shopify stores were indexed in Portugal, reflecting a 44% monthly growth rate.

What is the average catalog size for Portugal Shopify stores?

Among Shopify stores in Portugal with catalog data, the average is about 560 products. The most common catalog size range is 10-49.

What are the most popular apps among Portugal Shopify stores?

The top apps are Judge.me Product Reviews App, Shopify Inbox, Klaviyo: Email Marketing & SMS. The complete ranked list is in the Popular Apps section on this page.

How often is the data updated?

The data is updated weekly. Most store records are refreshed within a few days of any change.

Can I export the data?

Yes. All paid plans include CSV exports. You can use the data for lead generation, market research, and competitor analysis.