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Topic
Updated Apr 6, 2026
WooCommerce

424 WooCommerce Underwear Stores: Stats & Market Data (2026)

424 active WooCommerce stores fall into the Underwear segment, with 37 newly added in the last 30 days. Among stores with catalog data, the most common product count range is 10-49, with prices typically in the Under $25 range. The leading categories are Apparel & Accessories, Adult, Celebrations & Gifts. 74% maintain social media profiles — Instagram leads — and 3% run Meta ad campaigns.

74%
Social media
3%
Meta ads
63%
Contact info
Total Stores
424
Active WooCommerce stores
New (30d)
37
Newly added in the last 30 days
Avg. Products
710
Among 412 stores with catalog data
Avg. Price
$39
Among 378 stores with pricing data

Growth trend

Stores newly indexed each month over the past 12 months

39 19 0
May
Jun
Jul
Aug
Sep
Oct
Nov
Dec
Jan
Feb
Mar
Apr

37 new stores were added in the past 30 days (9% of the total), showing steady growth.

Products & categories

How many products stores carry, plus category breakdown.

1-9 50 · 12%
10-49 114 · 28%
50-199 111 · 27%
200-999 88 · 21%
1k-4.9k 39 · 9%
5k+ 10 · 2%
Category coverage

Categories are non-exclusive -- a store can belong to more than one category, so percentages may add up to more than 100%.

Apparel & Accessories
98% coverage
Adult
3% coverage
Celebrations & Gifts
1% coverage
Beauty & Cosmetics 2 Home & Garden 2 Electronics 1

Among stores with catalog data, most have smaller catalogs in the 10-49 product range. The average is higher at 710 because some stores carry much larger inventories. That's smaller than the WooCommerce average of 877. The strongest country concentrations are Bangladesh, Greece, India.

Pricing & currencies

How products are priced, plus the currencies stores list in.

Under $25 203 · 54%
$25-$49 92 · 24%
$50-$99 60 · 16%
$100-$199 16 · 4%
$200-$499 6 · 2%
$500+ 1 · 0%
Store currencies
EUR 119 USD 85 GBP 21 BDT 18 INR 16 PKR 10 TRY 10 UAH 10

Among stores with pricing data, the most common price range is Under $25. The average is higher at $39 because some stores price much higher, pulling it up. That's below the WooCommerce average of $403.

Social media platforms

Instagram (64%), Facebook (62%), TikTok (13%).

Instagram
64%
Facebook
62%
TikTok
13%
YouTube
9%
Twitter / X
9%
LinkedIn
4%
Pinterest
4%

Social media engagement is exceptionally high: 74% of stores maintain social profiles and 3% run Meta ads. That's 6 percentage points above the WooCommerce average of 68%.

Marketing & analytics tools

Google Analytics (29%), Google Tag Manager (20%), Facebook Pixel (20%).

Google Analytics
29%
Google Tag Manager
20%
Facebook Pixel
20%
Google Ads
10%
TikTok Pixel
3%
Pinterest Pixel
0%

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Representative stores

A varied sample — weighted by data completeness, refreshed daily

68 products $250 avg 1 ads
Apparel & Accessories lingerie underwear
27 products $57 avg
Adult lingerie sexy
39 products $89 avg
Apparel & Accessories lingerie underwear
328 products $14 avg
Apparel & Accessories family clothing cotton pajamas
642 products $38 avg
Apparel & Accessories underwear lingerie
147 products $120 avg
Apparel & Accessories sneakers underwear
18 products $40 avg
Apparel & Accessories lingerie bras
16 products $32 avg
Apparel & Accessories lingerie intimates
483 products $54 avg
Apparel & Accessories lingerie underwear
90 products $13 avg
Apparel & Accessories socks underwear

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FAQ

How many WooCommerce Underwear stores are there?

We currently track 424 active WooCommerce stores in the Underwear segment.

Are WooCommerce Underwear stores growing?

Yes. In the last 30 days, 37 new stores were indexed in the Underwear segment, showing a 9% monthly growth rate.

What is the average product price in WooCommerce Underwear stores?

Among stores with pricing data, the average listed price is about $39, with the most common pricing band at Under $25.

How often is the data updated?

The data is updated weekly. Most store records are refreshed within a few days of any change.

Can I export the data?

Yes. All paid plans include CSV exports. You can use the data for lead generation, market research, and competitor analysis.