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WooCommerce topic analytics
Topic
Updated June 8, 2026
WooCommerce

356 WooCommerce Nightwear Stores: Stats & Market Data (2026)

356 active WooCommerce stores fall into the Nightwear segment, with 44 newly added in the last 30 days. Among stores with catalog data, the most common product count range is 50-199, with prices typically in the Under $25 range. The leading categories are Apparel & Accessories, Adult, Baby & Kids. 55% maintain social media profiles — Instagram leads — and 3% run Meta ad campaigns.

55%
Social media
3%
Meta ads
59%
Contact info
Total Stores
356
Active WooCommerce stores
New (30d)
44
Newly added in the last 30 days
Avg. Products
1,058
Among 355 stores with catalog data
Avg. Price
$40
Among 340 stores with pricing data

Growth trend

Stores newly indexed each month over the past 12 months

71 35 0
Jul
Aug
Sep
Oct
Nov
Dec
Jan
Feb
Mar
Apr
May
Jun

44 new stores were added in the past 30 days (12% of the total), showing steady growth. This is below the WooCommerce average of 37%.

Products & categories

How many products stores carry, plus category breakdown.

1-9 20 · 6%
10-49 82 · 23%
50-199 117 · 33%
200-999 84 · 24%
1k-4.9k 43 · 12%
5k+ 9 · 3%
Category coverage

Categories are non-exclusive -- a store can belong to more than one category, so percentages may add up to more than 100%.

Apparel & Accessories
91% coverage
Adult
9% coverage
Baby & Kids
1% coverage
Home & Garden
1% coverage
Beauty & Cosmetics
1% coverage
Celebrations & Gifts
1% coverage
Health
1% coverage
Antiques & Collectibles 1 Jewelry & Watches 1

Among stores with catalog data, the 50-199 product range is most common. The average is 1,058 products per store. That's smaller than the WooCommerce average of 1,569. The strongest country concentrations are India, Greece, Bangladesh.

Pricing & currencies

How products are priced, plus the currencies stores list in.

Under $25 176 · 52%
$25-$49 86 · 25%
$50-$99 53 · 16%
$100-$199 18 · 5%
$200-$499 6 · 2%
$500+ 1 · 0%
Store currencies
EUR 82 USD 53 INR 40 PKR 33 BDT 22 GBP 16 PLN 13 BRL 9

Among stores with pricing data, the most common price range is Under $25. The average is higher at $40 because some stores price much higher, pulling it up. That's below the WooCommerce average of $422.

Social media platforms

Instagram (47%), Facebook (43%), TikTok (11%).

Instagram
47%
Facebook
43%
TikTok
11%
YouTube
7%
Twitter / X
7%
Pinterest
4%
LinkedIn
2%

Social media adoption is strong at 55%, and 3% of stores run Meta ad campaigns. That's 9 percentage points above the WooCommerce average of 46%.

Marketing & analytics tools

Google Analytics (22%), Facebook Pixel (21%), Google Tag Manager (17%).

Google Analytics
22%
Facebook Pixel
21%
Google Tag Manager
17%
Google Ads
9%
TikTok Pixel
3%
Pinterest Pixel
1%

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Representative stores

A varied sample - weighted by data completeness, refreshed daily

59 products $194 avg 2 ads
Home & Garden bedding pillowcases
5 products $6 avg
Apparel & Accessories clothing store women's fashion
113 products $15 avg
Apparel & Accessories luxury clothing women's wear
92 products $64 avg
Apparel & Accessories sleepwear pajamas
19 products $24 avg
Apparel & Accessories nightwear pajamas
26 products $51 avg
Apparel & Accessories wedding dresses nightwear
34 products $85 avg
Baby & Kids Health bedwetting alarm kids pajamas
12 products $7 avg
Apparel & Accessories nightwear kurti-pant
28 products $15 avg
Apparel & Accessories nightwear shapewear
57 products $10 avg
Apparel & Accessories women's clothing store sarees and kurtis
592 products $4 avg
Apparel & Accessories nighties women's clothing

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FAQ

How many WooCommerce Nightwear stores are there?

We currently track 356 active WooCommerce stores in the Nightwear segment.

Are WooCommerce Nightwear stores growing?

Yes. In the last 30 days, 44 new stores were indexed in the Nightwear segment, showing a 12% monthly growth rate.

What is the average product price in WooCommerce Nightwear stores?

Among stores with pricing data, the average listed price is about $40, with the most common pricing band at Under $25.

How often is the data updated?

The data is updated weekly. Most store records are refreshed within a few days of any change.

Can I export the data?

Yes. All paid plans include CSV exports. You can use the data for lead generation, market research, and competitor analysis.