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WooCommerce topic analytics
Topic
Updated May 18, 2026
WooCommerce

344 WooCommerce Nightwear Stores: Stats & Market Data (2026)

344 active WooCommerce stores fall into the Nightwear segment, with 104 newly added in the last 30 days. Among stores with catalog data, the most common product count range is 50-199, with prices typically in the Under $25 range. The leading categories are Apparel & Accessories, Adult, Baby & Kids. 53% maintain social media profiles — Instagram leads — and 3% run Meta ad campaigns.

53%
Social media
3%
Meta ads
53%
Contact info
Total Stores
344
Active WooCommerce stores
New (30d)
104
Newly added in the last 30 days
Avg. Products
998
Among 344 stores with catalog data
Avg. Price
$40
Among 330 stores with pricing data

Growth trend

Stores newly indexed each month over the past 12 months

60 30 0
Jun
Jul
Aug
Sep
Oct
Nov
Dec
Jan
Feb
Mar
Apr
May

104 new stores were added in the past 30 days — 30% of the total, making this one of the fastest-growing areas on the platform. This is below the WooCommerce average of 49%.

Products & categories

How many products stores carry, plus category breakdown.

1-9 20 · 6%
10-49 81 · 24%
50-199 114 · 33%
200-999 80 · 23%
1k-4.9k 42 · 12%
5k+ 7 · 2%
Category coverage

Categories are non-exclusive -- a store can belong to more than one category, so percentages may add up to more than 100%.

Apparel & Accessories
92% coverage
Adult
9% coverage
Baby & Kids
1% coverage
Home & Garden
1% coverage
Beauty & Cosmetics
1% coverage
Celebrations & Gifts
1% coverage
Health
1% coverage
Antiques & Collectibles 1 Jewelry & Watches 1

Among stores with catalog data, the 50-199 product range is most common. The average is 998 products per store. That's smaller than the WooCommerce average of 1,389. The strongest country concentrations are India, Bangladesh, Greece.

Pricing & currencies

How products are priced, plus the currencies stores list in.

Under $25 174 · 53%
$25-$49 84 · 25%
$50-$99 48 · 15%
$100-$199 16 · 5%
$200-$499 7 · 2%
$500+ 1 · 0%
Store currencies
EUR 76 USD 51 INR 40 PKR 33 BDT 22 GBP 15 PLN 12 BRL 9

Among stores with pricing data, the most common price range is Under $25. The average is higher at $40 because some stores price much higher, pulling it up. That's below the WooCommerce average of $423.

Social media platforms

Instagram (45%), Facebook (42%), TikTok (12%).

Instagram
45%
Facebook
42%
TikTok
12%
Twitter / X
7%
YouTube
6%
Pinterest
4%
LinkedIn
2%

Social media adoption is strong at 53%, and 3% of stores run Meta ad campaigns. That's 6 percentage points above the WooCommerce average of 47%.

Marketing & analytics tools

Facebook Pixel (22%), Google Analytics (22%), Google Tag Manager (17%).

Facebook Pixel
22%
Google Analytics
22%
Google Tag Manager
17%
Google Ads
9%
TikTok Pixel
4%
Pinterest Pixel
2%

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Representative stores

A varied sample - weighted by data completeness, refreshed daily

42 products $7 avg 6 ads
Adult lingerie store nightwear
1,409 products $55 avg 1 ads
Apparel & Accessories homewear pajamas
134 products $5 avg 7 ads
Apparel & Accessories ladies innerwear nightwear
17 products $38 avg
Apparel & Accessories customized products lingerie
470 products $4 avg
Apparel & Accessories clothing nightwear
279 products $41 avg
Apparel & Accessories pajamas underwear
27 products $4 avg
Apparel & Accessories women's fashion dresses and lingerie
10 products $22 avg
Apparel & Accessories lingerie women's lingerie
14 products $11 avg
Apparel & Accessories women's underwear nightwear
273 products $11 avg
Apparel & Accessories loungewear nightwear
113 products $16 avg
Apparel & Accessories luxury clothing women's wear
1,658 products $34 avg
Adult lingerie store sexy lingerie

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FAQ

How many WooCommerce Nightwear stores are there?

We currently track 344 active WooCommerce stores in the Nightwear segment.

Are WooCommerce Nightwear stores growing?

Yes. In the last 30 days, 104 new stores were indexed in the Nightwear segment, showing a 30% monthly growth rate.

What is the average product price in WooCommerce Nightwear stores?

Among stores with pricing data, the average listed price is about $40, with the most common pricing band at Under $25.

How often is the data updated?

The data is updated weekly. Most store records are refreshed within a few days of any change.

Can I export the data?

Yes. All paid plans include CSV exports. You can use the data for lead generation, market research, and competitor analysis.