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WooCommerce stores in Sweden

BootLeads tracks 18,605 active WooCommerce stores associated with Sweden.

Country is estimated from public storefront details such as the store address, domain and currency. It may differ from where the business is registered.

Updated

Search these stores See examples
Active stores
18,605
Public storefronts in this report
New in the last 30 days
769
First found by BootLeads, not launch dates
Share of WooCommerce
0.6%
Of all active WooCommerce stores
Median products
45
97% of stores have this data

Key findings

  • The median store lists 45 products, 50% above the overall platform median.
  • The median store prices its products at $42.79 on average, 13% above the overall platform median.
  • Home & Garden is the most common related category in this report.
  • 46% of stores show a public social profile.

Examples of WooCommerce stores in Sweden

Search all of them

A handful of stores with complete data, picked again every week. This is not a ranking.

Store Country Category Products Avg. price
Fotoklok.se ▶️ Personliga Fotoprodukter ▶️ Börja skapa idag!fotoklok.se Sweden Personalized Gifts 379 $29.76
BLUGIALLO - Made to Measure & Ready to Wear Tailoringblugiallo.com Sweden Men's Clothing 1,133 $577.50
Babyprodukter och presenter för mamma och barn | miniMomentsminimoments.se Sweden Baby Gear & Strollers 48 $20.77
Smaklökens Kryddor - Handla smakrika och fina kryddor onlinesmakloken.se Sweden Sauces & Spices 731 $10.48
Kläder, Smycken & Inredning | Miss Ellemisselle.se Sweden Home & Garden 76 $26.91
Kia återförsäljare i Göteborg och Mölndal – Förenade Bilwww.forenadebil.com Sweden Auto Parts 478 $188.62
Shoppa Jul – Den mest juliga butiken onlinewww.shoppajul.se Sweden Gift Baskets 42 $35.93
Mattor Online - Köp Matta På Nätet - Fri Frakt - Mattadirekt.semattadirekt.se Sweden Home Decor 2,755 $42.35

Where WooCommerce stores are in Sweden

Top categories

64% of these stores have a category, and a store can be listed under more than one.

WooCommerce store benchmarks in Sweden

Catalog size

Median 45 products. The middle half of stores list 10 to 361.

  • 1-9 4,500 · 25%
  • 10-49 4,936 · 27%
  • 50-199 3,232 · 18%
  • 200-999 2,435 · 13%
  • 1k-4.9k 1,182 · 7%
  • 5k+ 1,768 · 10%

Average product price

Median $42.79 per store. The middle half of stores average $18.07 to $142.19.

  • Under $25 5,508 · 35%
  • $25-$49 3,177 · 20%
  • $50-$99 2,359 · 15%
  • $100-$199 1,824 · 11%
  • $200-$499 1,475 · 9%
  • $500+ 1,611 · 10%

Store currencies

  • SEK 86%
  • USD 5%
  • EUR 2%
  • GBP 1%

Based on stores with product data (97% of this report), leaving out extreme values. The average price is each store's own average across its products.

Core Web Vitals for WooCommerce stores in Sweden

61.0% of stores with all three metrics pass Core Web Vitals, which is 12.7% of all stores in this report.

How many stores have data

  • Stores in this report 18,605 · 100%
  • With Chrome field data 5,094 · 27.4%
  • With all three metrics 3,864 · 20.8%
  • Passing all three 2,358 · 12.7%

    61.0% of stores with all three metrics

Typical store

Median of each store's 75th percentile, August 2026

LCP
1.94 s
Good ≤ 2.5 s
INP
72 ms
Good ≤ 200 ms
CLS
0
Good ≤ 0.1
TTFB
1.38 s
Server response

From the Chrome UX Report: real Chrome visits on all devices, for each site as a whole. It is not a traffic estimate. Visits come from Chrome users everywhere, not only in this country. Compare all platforms

Marketing presence of WooCommerce stores in Sweden

Public reach

Social profiles
46%
Linked from the storefront
Meta ads
1%
Running ads in the last 30 days
Contact details
59%
Email, phone or WhatsApp

Social platforms

  • Facebook 6,881 · 37%
  • Instagram 6,551 · 35%
  • YouTube 1,427 · 8%
  • LinkedIn 1,306 · 7%
  • TikTok 654 · 4%
  • Twitter / X 553 · 3%

Analytics and ad pixels

  • Google Analytics 4,405 · 24%
  • Google Tag Manager 3,546 · 19%
  • Google Ads 1,300 · 7%
  • Facebook Pixel 1,012 · 5%
  • TikTok Pixel 112 · 1%

Shares are of all stores in this report. Contact details come from public storefronts and are not verified.

Languages and domains of WooCommerce stores in Sweden

Store languages

  • Swedish 11,877 · 64%
  • English 3,829 · 21%
  • German 485 · 3%
  • Norwegian 296 · 2%
  • Danish 278 · 1%
  • Italian 111 · 1%

Domain registered

89% of stores have this data

  • Before 2016 5,700 · 34%
  • 2016-2019 2,518 · 15%
  • 2020-2022 2,601 · 16%
  • 2023 or later 5,736 · 35%

Registration years only count domains with a known date, and do not show when the business opened.

Keep exploring

On other platforms

Other WooCommerce country reports

Guides

Questions about this report

How many WooCommerce stores are associated with Sweden?

BootLeads tracks 18,605 active WooCommerce stores associated with Sweden.

How does BootLeads assign a store to Sweden?

Country is estimated from public storefront details such as the store address, domain and currency. It may differ from where the business is registered.

Can I search and export the stores in this report?

Yes. Search the stores one by one in BootLeads and export their contact, catalog, social and technology data.

About this data

  • Counts cover active public WooCommerce storefronts. Password-protected stores are searchable but left out of this report.
  • “New in the last 30 days” is when BootLeads first found a store, not when it launched.
  • Product and price figures use stores with product data and leave out extreme values.
  • Country is estimated from public storefront details such as the store address, domain and currency. It may differ from where the business is registered.
  • 64% of stores in this report have a category, and a store can have more than one.
  • Site speed comes from August 2026 Chrome UX Report data: real Chrome visits on all devices, for each site as a whole. It is not a PageSpeed Insights score.
  • Stores are re-checked on a rolling basis, so figures move a little every day.

See what each field means and how complete the data is.

Search 18,605 WooCommerce stores in Sweden

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