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Updated June 22, 2026
Shopify

14.6K Shopify Stores in Sweden: Stats & Trends (2026)

We track 14,613 active Shopify stores in Sweden, with 3,080 newly added in the last 30 days (21% of the current base). Among stores with catalog data, the most common product count range is 1-9, with prices typically in the $25-$49 range. The leading categories are Apparel & Accessories, Home & Garden, Beauty & Cosmetics. 51% maintain social media profiles — Instagram leads — and 4% run Meta ad campaigns.

51%
Social media
4%
Meta ads
59%
Contact info
Total Stores
14,613
Active Shopify stores
New (30d)
3,080
Newly added in the last 30 days
Avg. Products
447
Among 13,970 stores with catalog data
Avg. Price
$225
Among 13,834 stores with pricing data

Growth trend

Stores newly indexed each month over the past 12 months

3,582 1,791 0
Jul
Aug
Sep
Oct
Nov
Dec
Jan
Feb
Mar
Apr
May
Jun

3,080 new stores were added in the past 30 days — 21% of the total, making this one of the fastest-growing areas on the platform.

Products & categories

How many products stores carry, plus category breakdown.

1-9 4,792 · 34%
10-49 3,798 · 27%
50-199 2,577 · 18%
200-999 1,812 · 13%
1k-4.9k 743 · 5%
5k+ 248 · 2%
Category coverage

Categories are non-exclusive -- a store can belong to more than one category, so percentages may add up to more than 100%.

Apparel & Accessories
15% coverage
Home & Garden
11% coverage
Beauty & Cosmetics
7% coverage
Arts & Entertainment
5% coverage
Food & Beverages
4% coverage
Health
4% coverage
Jewelry & Watches
3% coverage
Electronics
3% coverage
Hardware
2% coverage
Sporting Goods
2% coverage

Among stores with catalog data, most have smaller catalogs in the 1-9 product range. The average is higher at 447 because some stores carry much larger inventories. That's larger than the Shopify average of 408. The most popular store categories in this market are Apparel & Accessories, Home & Garden, Beauty & Cosmetics.

Pricing & currencies

How products are priced, plus the currencies stores list in.

Under $25 2,919 · 21%
$25-$49 4,938 · 36%
$50-$99 2,816 · 20%
$100-$199 1,366 · 10%
$200-$499 920 · 7%
$500+ 875 · 6%
Store currencies
SEK 13,648 EUR 482 DKK 238 USD 100 NOK 65 GBP 35 CZK 4 PLN 4

Among stores with pricing data, the most common price range is $25-$49. The average is higher at $225 because some stores price much higher, pulling it up.

Popular apps

The most popular are Judge.me Product Reviews App, Klaviyo: Email Marketing & SMS, Shopify Inbox.

Social media platforms

Instagram (48%), Facebook (32%), TikTok (16%).

Instagram
48%
Facebook
32%
TikTok
16%
YouTube
9%
LinkedIn
4%
Twitter / X
2%
Pinterest
2%

Social media adoption is strong at 51%, and 4% of stores run Meta ad campaigns.

Marketing & analytics tools

Google Analytics (30%), Google Tag Manager (9%), Google Ads (3%).

Google Analytics
30%
Google Tag Manager
9%
Google Ads
3%
Facebook Pixel
2%
TikTok Pixel
0%
Pinterest Pixel
0%

Popular themes

The most used are Dawn, Horizon, Craft.

Dawn 24% Horizon 13% Craft 3% Refresh 3% Shrine Pro 3% Debutify 2% Sense 2% Impulse 2%

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Geographic breakdown

Province and city-level distribution within Sweden

Top provinces / states
Province Stores Share
England 256 2%
Hong Kong Island 52 0%
Kowloon 47 0%
Hunan 36 0%
Wyoming 20 0%
Guangdong 11 0%
Wales 11 0%
New Territories 10 0%
Roma 9 0%
Top cities
City Stores Share
Stockholm 1,396 10%
Göteborg 511 3%
Malmö 391 3%
Uppsala 221 2%
Helsingborg 217 1%
London 151 1%
Örebro 129 1%
Täby 128 1%
Västerås 128 1%
Top shipping destinations
Sweden · 14,346 Denmark · 9,299 Finland · 9,096 Germany · 8,771 Netherlands · 8,578 France · 8,496 Belgium · 8,471 Spain · 8,463 Austria · 8,422 Italy · 8,416

Representative stores

A varied sample - weighted by data completeness, refreshed daily

16 products $129 avg 12 ads
Apparel & Accessories Clothing Fashion Accessories Shopify Inbox Klaviyo: Email Marketing & SMS
54 products $40 avg 2 ads
Apparel & Accessories Health Klaviyo: Email Marketing & SMS Trustpilot Reviews
1,339 products $11 avg 8 ads
Office Supplies Stationery Storage & Organization Awin ‑ Affiliate Marketing Pandectes GDPR Compliance
104 products $36 avg 2 ads
Apparel & Accessories Fashion Accessories Shopify Inbox Judge.me Product Reviews App
571 products $100 avg 12 ads
Apparel & Accessories Consentmo GDPR Compliance Klaviyo: Email Marketing & SMS
459 products $257 avg 1 ads
Fitness Equipment Blockify Fraud Filter, Blocker Powerful Contact Form Builder
1,912 products $39 avg 7 ads
Apparel & Accessories Arts & Entertainment Clothing Consentmo GDPR Compliance Klaviyo: Email Marketing & SMS
102 products $16 avg 1 ads
Kaching Bundles App & Upsells Kaching CartDrawer Cart Upsell
15 products $34 avg 6 ads
Animals & Pet Supplies Sporting Goods Travel Kaching Bundles App & Upsells Loox ‑ Product Reviews App
28 products $24 avg 1 ads
Beauty & Cosmetics Health Haircare Skincare Geolocation Redirects Geo:Pro Transtore ‑ Language Translate
26 products $90 avg 8 ads
Apparel & Accessories Tapita AI SEO Optimizer, Speed Klaviyo: Email Marketing & SMS
1,165 products $6 avg 7 ads
Beauty & Cosmetics Beauty Products Cosmetics Pandectes GDPR Compliance Shopify Inbox

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FAQ

How many Shopify stores are in Sweden?

Our database tracks 14,613 active Shopify stores in Sweden.

How fast is the Sweden Shopify market growing?

In the past 30 days, 3,080 new Shopify stores were indexed in Sweden, reflecting a 21% monthly growth rate.

What is the average catalog size for Sweden Shopify stores?

Among Shopify stores in Sweden with catalog data, the average is about 447 products. The most common catalog size range is 1-9.

What are the most popular apps among Sweden Shopify stores?

The top apps are Judge.me Product Reviews App, Klaviyo: Email Marketing & SMS, Shopify Inbox. The complete ranked list is in the Popular Apps section on this page.

How often is the data updated?

The data is updated weekly. Most store records are refreshed within a few days of any change.

Can I export the data?

Yes. All paid plans include CSV exports. You can use the data for lead generation, market research, and competitor analysis.