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Updated July 6, 2026
Shopify

15.1K Shopify Stores in Sweden: Stats & Trends (2026)

We track 15,148 active Shopify stores in Sweden, with 2,700 newly added in the last 30 days (18% of the current base). Among stores with catalog data, the most common product count range is 1-9, with prices typically in the $25-$49 range. The leading categories are Apparel & Accessories, Home & Garden, Beauty & Cosmetics. 51% maintain social media profiles — Instagram leads — and 4% run Meta ad campaigns.

51%
Social media
4%
Meta ads
59%
Contact info
Total Stores
15,148
Active Shopify stores
New (30d)
2,700
Newly added in the last 30 days
Avg. Products
443
Among 14,423 stores with catalog data
Avg. Price
$224
Among 14,264 stores with pricing data

Growth trend

Stores newly indexed each month over the past 12 months

3,527 1,763 0
Aug
Sep
Oct
Nov
Dec
Jan
Feb
Mar
Apr
May
Jun
Jul

2,700 new stores were added in the past 30 days — 18% of the total, making this one of the fastest-growing areas on the platform.

Products & categories

How many products stores carry, plus category breakdown.

1-9 4,996 · 35%
10-49 3,897 · 27%
50-199 2,637 · 18%
200-999 1,879 · 13%
1k-4.9k 759 · 5%
5k+ 255 · 2%
Category coverage

Categories are non-exclusive -- a store can belong to more than one category, so percentages may add up to more than 100%.

Apparel & Accessories
14% coverage
Home & Garden
11% coverage
Beauty & Cosmetics
7% coverage
Arts & Entertainment
5% coverage
Food & Beverages
4% coverage
Health
3% coverage
Electronics
3% coverage
Jewelry & Watches
3% coverage
Hardware
2% coverage
Sporting Goods
2% coverage

Among stores with catalog data, most have smaller catalogs in the 1-9 product range. The average is higher at 443 because some stores carry much larger inventories. That's larger than the Shopify average of 407. The most popular store categories in this market are Apparel & Accessories, Home & Garden, Beauty & Cosmetics.

Pricing & currencies

How products are priced, plus the currencies stores list in.

Under $25 3,067 · 22%
$25-$49 5,111 · 36%
$50-$99 2,842 · 20%
$100-$199 1,398 · 10%
$200-$499 938 · 7%
$500+ 908 · 6%
Store currencies
SEK 14,102 EUR 502 DKK 266 USD 105 NOK 75 GBP 43 AUD 4 CZK 4

Among stores with pricing data, the most common price range is $25-$49. The average is higher at $224 because some stores price much higher, pulling it up.

Popular apps

The most popular are Judge.me Product Reviews App, Klaviyo: Email Marketing & SMS, Shopify Inbox.

Social media platforms

Instagram (48%), Facebook (32%), TikTok (16%).

Instagram
48%
Facebook
32%
TikTok
16%
YouTube
9%
LinkedIn
4%
Pinterest
2%
Twitter / X
2%

Social media adoption is strong at 51%, and 4% of stores run Meta ad campaigns.

Marketing & analytics tools

Google Analytics (29%), Google Tag Manager (9%), Google Ads (3%).

Google Analytics
29%
Google Tag Manager
9%
Google Ads
3%
Facebook Pixel
2%
TikTok Pixel
0%
Pinterest Pixel
0%

Popular themes

The most used are Dawn, Horizon, Craft.

Dawn 23% Horizon 13% Craft 3% Shrine Pro 3% Refresh 3% Debutify 2% Sense 2% Prestige 2%

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Geographic breakdown

Province and city-level distribution within Sweden

Top provinces / states
Province Stores Share
England 257 2%
Hong Kong Island 52 0%
Kowloon 45 0%
Hunan 35 0%
Wyoming 26 0%
Guangdong 12 0%
New Territories 11 0%
Wales 11 0%
Roma 8 0%
Top cities
City Stores Share
Stockholm 1,444 10%
Göteborg 525 3%
Malmö 417 3%
Helsingborg 226 1%
Uppsala 223 1%
London 148 1%
Täby 137 1%
Västerås 134 1%
Borås 128 1%
Top shipping destinations
Sweden · 14,812 Denmark · 9,627 Finland · 9,413 Germany · 9,068 Netherlands · 8,869 France · 8,789 Belgium · 8,769 Spain · 8,755 Austria · 8,716 Italy · 8,712

Representative stores

A varied sample - weighted by data completeness, refreshed daily

Engine Sweden
35 products $51 avg 6 ads
Apparel & Accessories Sportswear UpPromote Affiliate Marketing Judge.me Product Reviews App
241 products $31 avg 1 ads
Jewelry & Watches Jewelry Fashion Accessories Bundler ‑ Product Bundles App Shopify Inbox
52 products $39 avg 11 ads
Baby & Kids Baby Products FBP | Fast Bundle & Upsell App Powerful Contact Form Builder
17 products $34 avg 27 ads
Beauty & Cosmetics Beauty Products FBP | Fast Bundle & Upsell App Rebuy Personalization Engine
505 products $25 avg 1 ads
Toys & Games Trading Cards GemPages Landing Page Builder Judge.me Product Reviews App
1,675 products $118 avg 1 ads
Apparel & Accessories Shoes Socks UpPromote Affiliate Marketing Kaching CartDrawer Cart Upsell
25 products $88 avg 8 ads
Apparel & Accessories Tapita AI SEO Optimizer, Speed Klaviyo: Email Marketing & SMS
980 products $41 avg 10 ads
Apparel & Accessories Sportswear FBP | Fast Bundle & Upsell App Klaviyo: Email Marketing & SMS
Fjellon Sweden
14 products $30 avg 102 ads
Kaching Bundles App & Upsells Klaviyo: Email Marketing & SMS
260 products $275 avg 4 ads
Apparel & Accessories Shoes Bags UpPromote Affiliate Marketing Simprosys Google Shopping Feed
68 products $92 avg 1 ads
Electronics Audio Intelligems: A/B Testing Klaviyo: Email Marketing & SMS
649 products $7 avg 2 ads
Home & Garden Garden Supplies Kaching Bundles App & Upsells EG Auto Add to Cart Free Gift

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FAQ

How many Shopify stores are in Sweden?

Our database tracks 15,148 active Shopify stores in Sweden.

How fast is the Sweden Shopify market growing?

In the past 30 days, 2,700 new Shopify stores were indexed in Sweden, reflecting a 18% monthly growth rate.

What is the average catalog size for Sweden Shopify stores?

Among Shopify stores in Sweden with catalog data, the average is about 443 products. The most common catalog size range is 1-9.

What are the most popular apps among Sweden Shopify stores?

The top apps are Judge.me Product Reviews App, Klaviyo: Email Marketing & SMS, Shopify Inbox. The complete ranked list is in the Popular Apps section on this page.

How often is the data updated?

The data is updated weekly. Most store records are refreshed within a few days of any change.

Can I export the data?

Yes. All paid plans include CSV exports. You can use the data for lead generation, market research, and competitor analysis.