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Updated June 8, 2026
Shopify

13.7K Shopify Stores in Sweden: Stats & Trends (2026)

We track 13,705 active Shopify stores in Sweden, with 3,205 newly added in the last 30 days (23% of the current base). Among stores with catalog data, the most common product count range is 1-9, with prices typically in the $25-$49 range. The leading categories are Apparel & Accessories, Home & Garden, Beauty & Cosmetics. 52% maintain social media profiles — Instagram leads — and 5% run Meta ad campaigns.

52%
Social media
5%
Meta ads
59%
Contact info
Total Stores
13,705
Active Shopify stores
New (30d)
3,205
Newly added in the last 30 days
Avg. Products
478
Among 13,172 stores with catalog data
Avg. Price
$222
Among 13,046 stores with pricing data

Growth trend

Stores newly indexed each month over the past 12 months

4,021 2,010 0
Jul
Aug
Sep
Oct
Nov
Dec
Jan
Feb
Mar
Apr
May
Jun

3,205 new stores were added in the past 30 days — 23% of the total, making this one of the fastest-growing areas on the platform.

Products & categories

How many products stores carry, plus category breakdown.

1-9 4,323 · 33%
10-49 3,537 · 27%
50-199 2,520 · 19%
200-999 1,805 · 14%
1k-4.9k 734 · 6%
5k+ 253 · 2%
Category coverage

Categories are non-exclusive -- a store can belong to more than one category, so percentages may add up to more than 100%.

Apparel & Accessories
16% coverage
Home & Garden
12% coverage
Beauty & Cosmetics
8% coverage
Arts & Entertainment
5% coverage
Health
4% coverage
Food & Beverages
4% coverage
Electronics
4% coverage
Jewelry & Watches
3% coverage
Hardware
2% coverage
Sporting Goods
2% coverage

Among stores with catalog data, most have smaller catalogs in the 1-9 product range. The average is higher at 478 because some stores carry much larger inventories. That's larger than the Shopify average of 438. The most popular store categories in this market are Apparel & Accessories, Home & Garden, Beauty & Cosmetics.

Pricing & currencies

How products are priced, plus the currencies stores list in.

Under $25 2,664 · 20%
$25-$49 4,632 · 36%
$50-$99 2,706 · 21%
$100-$199 1,342 · 10%
$200-$499 869 · 7%
$500+ 833 · 6%
Store currencies
SEK 12,885 EUR 412 DKK 194 USD 79 NOK 56 GBP 29 AUD 4 CHF 3

Among stores with pricing data, the most common price range is $25-$49. The average is higher at $222 because some stores price much higher, pulling it up.

Popular apps

The most popular are Judge.me Product Reviews App, Klaviyo: Email Marketing & SMS, Shopify Inbox.

Social media platforms

Instagram (49%), Facebook (34%), TikTok (17%).

Instagram
49%
Facebook
34%
TikTok
17%
YouTube
9%
LinkedIn
4%
Twitter / X
2%
Pinterest
2%

Social media adoption is strong at 52%, and 5% of stores run Meta ad campaigns. That's 7 percentage points below the Shopify average of 59%.

Marketing & analytics tools

Google Analytics (31%), Google Tag Manager (10%), Google Ads (3%).

Google Analytics
31%
Google Tag Manager
10%
Google Ads
3%
Facebook Pixel
2%
TikTok Pixel
0%
Pinterest Pixel
0%

Popular themes

The most used are Dawn, Horizon, Debutify.

Dawn 23% Horizon 12% Debutify 3% Craft 3% Shrine Pro 3% Refresh 2% Sense 2% Prestige 2%

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Geographic breakdown

Province and city-level distribution within Sweden

Top provinces / states
Province Stores Share
England 239 2%
Hong Kong Island 55 0%
Kowloon 45 0%
Hunan 37 0%
Wyoming 13 0%
Guangdong 11 0%
New Territories 10 0%
Wales 10 0%
Roma 8 0%
Top cities
City Stores Share
Stockholm 1,331 10%
Göteborg 497 4%
Malmö 376 3%
Helsingborg 209 2%
Uppsala 200 1%
London 149 1%
Västerås 124 1%
Örebro 120 1%
Täby 117 1%
Top shipping destinations
Sweden · 13,470 Denmark · 8,668 Finland · 8,468 Germany · 8,146 Netherlands · 7,942 France · 7,886 Belgium · 7,850 Spain · 7,839 Austria · 7,797 Italy · 7,792

Representative stores

A varied sample - weighted by data completeness, refreshed daily

149 products $5 avg 1 ads
Arts & Entertainment knitting yarn hobby articals Tapita AI SEO Optimizer, Speed Judge.me Product Reviews App
65 products $34 avg 8 ads
Baby & Kids baby clothes organic baby clothes Shopify Inbox Judge.me Product Reviews App
5 products $153 avg 2 ads
Food & Beverages café stockholm nybakat kaffe ONE: AI, Pop Up, SMS Marketing PageFly Landing Page Builder
325 products $26 avg 6 ads
Beauty & Cosmetics skincare perfumes UpPromote Affiliate Marketing Bundler ‑ Product Bundles App
183 products $22 avg 7 ads
Home & Garden Toys & Games gym accessories comic merchandise FBP: Fast Bundle & Upsell App Pandectes GDPR Compliance
1,879 products $135 avg 1 ads
Home & Garden vintage wallpaper wallpaper borders Swym Wishlist Plus
50 products $12707 avg 3 ads
Vehicles & Parts heavy machinery construction equipment T Lab ‑ AI Language Translate Klaviyo: Email Marketing & SMS
16 products $94 avg 1 ads
Beauty & Cosmetics skincare led therapy Kaching Bundles App & Upsells GemPages Landing Page Builder
Tavlo.se Sweden
11 products $79 avg 26 ads
Celebrations & Gifts custom gifts personalized poster Chatway Live Chat & AI Chatbot Gelato: Print on Demand
262 products $61 avg 3 ads
Animals & Pet Supplies dog accessories cat accessories Amp Back in Stock | PreOrder BLOY Loyalty Points & Rewards
32 products $365 avg 3 ads
Arts & Entertainment canvas print fine art paper
Holiste Sweden
16 products $45 avg 1 ads
Beauty & Cosmetics skincare beauty products GSC Instagram Feed, Instafeed Klaviyo: Email Marketing & SMS

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FAQ

How many Shopify stores are in Sweden?

Our database tracks 13,705 active Shopify stores in Sweden.

How fast is the Sweden Shopify market growing?

In the past 30 days, 3,205 new Shopify stores were indexed in Sweden, reflecting a 23% monthly growth rate.

What is the average catalog size for Sweden Shopify stores?

Among Shopify stores in Sweden with catalog data, the average is about 478 products. The most common catalog size range is 1-9.

What are the most popular apps among Sweden Shopify stores?

The top apps are Judge.me Product Reviews App, Klaviyo: Email Marketing & SMS, Shopify Inbox. The complete ranked list is in the Popular Apps section on this page.

How often is the data updated?

The data is updated weekly. Most store records are refreshed within a few days of any change.

Can I export the data?

Yes. All paid plans include CSV exports. You can use the data for lead generation, market research, and competitor analysis.