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Updated Apr 27, 2026
Shopify

9,210 Shopify Stores in Sweden: Stats & Trends (2026)

We track 9,210 active Shopify stores in Sweden, with 1,986 newly added in the last 30 days (22% of the current base). Among stores with catalog data, the most common product count range is 1-9, with prices typically in the $25-$49 range. The leading categories are Apparel & Accessories, Home & Garden, Beauty & Cosmetics. 55% maintain social media profiles — Instagram leads — and 7% run Meta ad campaigns.

55%
Social media
7%
Meta ads
58%
Contact info
Total Stores
9,210
Active Shopify stores
New (30d)
1,986
Newly added in the last 30 days
Avg. Products
483
Among 8,916 stores with catalog data
Avg. Price
$211
Among 8,842 stores with pricing data

Growth trend

Stores newly indexed each month over the past 12 months

1,875 937 0
May
Jun
Jul
Aug
Sep
Oct
Nov
Dec
Jan
Feb
Mar
Apr

1,986 new stores were added in the past 30 days — 22% of the total, making this one of the fastest-growing areas on the platform. This is above the Shopify average of 17%.

Products & categories

How many products stores carry, plus category breakdown.

1-9 2,704 · 30%
10-49 2,421 · 27%
50-199 1,823 · 20%
200-999 1,315 · 15%
1k-4.9k 484 · 5%
5k+ 169 · 2%
Category coverage

Categories are non-exclusive -- a store can belong to more than one category, so percentages may add up to more than 100%.

Apparel & Accessories
21% coverage
Home & Garden
15% coverage
Beauty & Cosmetics
10% coverage
Arts & Entertainment
7% coverage
Health
6% coverage
Food & Beverages
5% coverage
Electronics
5% coverage
Jewelry & Watches
4% coverage
Hardware
2% coverage
Toys & Games
2% coverage

Among stores with catalog data, most have smaller catalogs in the 1-9 product range. The average is higher at 483 because some stores carry much larger inventories. That's larger than the Shopify average of 448. The most popular store categories in this market are Apparel & Accessories, Home & Garden, Beauty & Cosmetics.

Pricing & currencies

How products are priced, plus the currencies stores list in.

Under $25 1,718 · 19%
$25-$49 3,156 · 36%
$50-$99 1,867 · 21%
$100-$199 912 · 10%
$200-$499 658 · 7%
$500+ 531 · 6%
Store currencies
SEK 8,704 EUR 253 DKK 97 USD 64 NOK 41 GBP 17 AUD 3 CHF 2

Among stores with pricing data, the most common price range is $25-$49. The average is higher at $211 because some stores price much higher, pulling it up.

Popular apps

The most popular are Loox ‑ Product Reviews App, Conversion Bear Trust Badges, Bundler ‑ Product Bundles App.

Social media platforms

Instagram (52%), Facebook (37%), TikTok (17%).

Instagram
52%
Facebook
37%
TikTok
17%
YouTube
10%
LinkedIn
4%
Twitter / X
2%
Pinterest
2%

Social media adoption is strong at 55%, and 7% of stores run Meta ad campaigns. That's 7 percentage points below the Shopify average of 62%.

Marketing & analytics tools

Google Analytics (34%), Google Tag Manager (12%), Google Ads (4%).

Google Analytics
34%
Google Tag Manager
12%
Google Ads
4%
Facebook Pixel
2%
TikTok Pixel
0%
Pinterest Pixel
0%

Popular themes

The most used are Dawn, Horizon, Debutify.

Dawn 24% Horizon 8% Debutify 3% Craft 3% Shrine Pro 3% Prestige 3% Sense 2% Impulse 2%

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Geographic breakdown

Province and city-level distribution within Sweden

Top provinces / states
Province Stores Share
England 146 2%
Hong Kong Island 52 1%
Kowloon 38 0%
Hunan 34 0%
Wales 10 0%
New Territories 8 0%
Wyoming 8 0%
Delaware 6 0%
Guangdong 6 0%
Top cities
City Stores Share
Stockholm 986 11%
Göteborg 328 4%
Malmö 279 3%
Helsingborg 143 2%
Uppsala 140 2%
London 95 1%
Västerås 87 1%
Lund 82 1%
Borås 74 1%
Top shipping destinations
Sweden · 9,033 Denmark · 5,895 Finland · 5,774 Germany · 5,515 Netherlands · 5,367 France · 5,325 Belgium · 5,300 Spain · 5,286 Austria · 5,256 Italy · 5,250

Representative stores

A varied sample — weighted by data completeness, refreshed daily

168 products $36 avg 28 ads
Electronics Toys & Games online shopping bargain store
19 products $119 avg 4 ads
Apparel & Accessories leather bags skandinavisk design Lucky Orange Heatmaps & Replay
170 products $40 avg 3 ads
Apparel & Accessories training-clothes sportswear UpPromote Affiliate Marketing Hextom: Countdown Timer Bar
7 products $54 avg 1 ads
Home & Garden personalized posters kids room decor
17 products $35 avg 24 ads
Beauty & Cosmetics lash extension kit classic lashes kit Rebuy Personalization Engine
66 products $50 avg 11 ads
Toys & Games wargaming gaming accessories
1,994 products $151 avg 3 ads
Home & Garden carpets rugs
136 products $791 avg 1 ads
Electronics powerbank solar panels Covet Instagram Feed & Reviews Lucky Orange Heatmaps & Replay
201 products $66 avg 3 ads
Apparel & Accessories customizable products designer hats Lucky Orange Heatmaps & Replay
Engine Sweden
17 products $53 avg 6 ads
Apparel & Accessories sportswear performance apparel UpPromote Affiliate Marketing
SEPLATES Sweden
85 products $10 avg 2 ads
Electronics 3d printing filament filament supplies
133 products $17 avg 1 ads
Food & Beverages tea shop loose leaf tea

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FAQ

How many Shopify stores are in Sweden?

Our database tracks 9,210 active Shopify stores in Sweden.

How fast is the Sweden Shopify market growing?

In the past 30 days, 1,986 new Shopify stores were indexed in Sweden, reflecting a 22% monthly growth rate.

What is the average catalog size for Sweden Shopify stores?

Among Shopify stores in Sweden with catalog data, the average is about 483 products. The most common catalog size range is 1-9.

What are the most popular apps among Sweden Shopify stores?

The top apps are Loox ‑ Product Reviews App, Conversion Bear Trust Badges, Bundler ‑ Product Bundles App. The complete ranked list is in the Popular Apps section on this page.

How often is the data updated?

The data is updated weekly. Most store records are refreshed within a few days of any change.

Can I export the data?

Yes. All paid plans include CSV exports. You can use the data for lead generation, market research, and competitor analysis.