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Updated July 13, 2026
Shopify

15.3K Shopify Stores in Sweden: Stats & Trends (2026)

We track 15,253 active Shopify stores in Sweden, with 2,179 newly added in the last 30 days (14% of the current base). Among stores with catalog data, the most common product count range is 1-9, with prices typically in the $25-$49 range. The leading categories are Apparel & Accessories, Home & Garden, Beauty & Cosmetics. 50% maintain social media profiles — Instagram leads — and 4% run Meta ad campaigns.

50%
Social media
4%
Meta ads
58%
Contact info
Total Stores
15,253
Active Shopify stores
New (30d)
2,179
Newly added in the last 30 days
Avg. Products
447
Among 14,559 stores with catalog data
Avg. Price
$222
Among 14,261 stores with pricing data

Growth trend

Stores newly indexed each month over the past 12 months

3,535 1,767 0
Aug
Sep
Oct
Nov
Dec
Jan
Feb
Mar
Apr
May
Jun
Jul

2,179 new stores were added in the past 30 days (14% of the total), showing steady growth.

Products & categories

How many products stores carry, plus category breakdown.

1-9 5,042 · 35%
10-49 3,949 · 27%
50-199 2,649 · 18%
200-999 1,895 · 13%
1k-4.9k 763 · 5%
5k+ 261 · 2%
Category coverage

Categories are non-exclusive -- a store can belong to more than one category, so percentages may add up to more than 100%.

Apparel & Accessories
14% coverage
Home & Garden
10% coverage
Beauty & Cosmetics
6% coverage
Arts & Entertainment
4% coverage
Food & Beverages
4% coverage
Health
3% coverage
Electronics
3% coverage
Jewelry & Watches
3% coverage
Hardware
2% coverage
Sporting Goods
2% coverage

Among stores with catalog data, most have smaller catalogs in the 1-9 product range. The average is higher at 447 because some stores carry much larger inventories. That's larger than the Shopify average of 409. The most popular store categories in this market are Apparel & Accessories, Home & Garden, Beauty & Cosmetics.

Pricing & currencies

How products are priced, plus the currencies stores list in.

Under $25 3,048 · 21%
$25-$49 5,124 · 36%
$50-$99 2,837 · 20%
$100-$199 1,401 · 10%
$200-$499 947 · 7%
$500+ 904 · 6%
Store currencies
SEK 14,185 EUR 515 DKK 269 USD 112 NOK 78 GBP 43 AUD 4 CZK 4

Among stores with pricing data, the most common price range is $25-$49. The average is higher at $222 because some stores price much higher, pulling it up.

Popular apps

The most popular are Judge.me Product Reviews App, Klaviyo: Email Marketing & SMS, Shopify Inbox.

Social media platforms

Instagram (47%), Facebook (32%), TikTok (16%).

Instagram
47%
Facebook
32%
TikTok
16%
YouTube
9%
LinkedIn
4%
Pinterest
2%
Twitter / X
2%

Social media adoption is strong at 50%, and 4% of stores run Meta ad campaigns.

Marketing & analytics tools

Google Analytics (29%), Google Tag Manager (9%), Google Ads (3%).

Google Analytics
29%
Google Tag Manager
9%
Google Ads
3%
Facebook Pixel
2%
TikTok Pixel
0%
Pinterest Pixel
0%

Popular themes

The most used are Dawn, Horizon, Craft.

Dawn 23% Horizon 14% Craft 3% Shrine Pro 3% Refresh 3% Debutify 2% Sense 2% Prestige 2%

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Geographic breakdown

Province and city-level distribution within Sweden

Top provinces / states
Province Stores Share
England 269 2%
Hong Kong Island 52 0%
Kowloon 42 0%
Hunan 36 0%
Wyoming 29 0%
Guangdong 12 0%
New Territories 11 0%
Wales 11 0%
Dubai 8 0%
Top cities
City Stores Share
Stockholm 1,439 9%
Göteborg 528 3%
Malmö 428 3%
Helsingborg 231 2%
Uppsala 223 1%
London 152 1%
Västerås 137 1%
Täby 132 1%
Örebro 129 1%
Top shipping destinations
Sweden · 14,956 Denmark · 9,728 Finland · 9,510 Germany · 9,169 Netherlands · 8,969 France · 8,886 Belgium · 8,869 Spain · 8,859 Austria · 8,812 Italy · 8,811

Representative stores

A varied sample - weighted by data completeness, refreshed daily

1,102 products $72 avg 2 ads
Apparel & Accessories Judge.me Product Reviews App Klaviyo: Email Marketing & SMS
33 products $46 avg 2 ads
Beauty & Cosmetics Specialty Foods Handmade Google & YouTube Judge.me Product Reviews App
33 products $88 avg 454 ads
Apparel & Accessories Richpanel: AI Customer Support Klaviyo: Email Marketing & SMS
8 products $328 avg 2 ads
Apparel & Accessories Clothing
1,841 products $35 avg 4 ads
Baby & Kids Toys & Games Toys Baby Clothing Ali Reviews: AI Product Review Bundle Bear ‑ Volume Discounts
82 products $250 avg 3 ads
Jewelry & Watches Watches C‑EDD: Estimated Delivery Date Pandectes GDPR Compliance
216 products $71 avg 4 ads
Apparel & Accessories Clothing Amp: Back in Stock & PreOrder+ Pandectes GDPR Compliance
56 products $44 avg 1 ads
Health Wellness Supplements Ali Reviews: AI Product Review Kaching Bundles App & Upsells
15 products $132 avg 1 ads
Health Supplements Wellness EComposer Landing Page Builder Judge.me Product Reviews App
406 products $15 avg 1 ads
Arts & Entertainment
744 products $117 avg 44 ads
Home & Garden Blockify Fraud Filter, Blocker Instafeed ‑ Instagram Feed
664 products $27 avg 5 ads
Home & Garden Hextom: Free Shipping Bar Shopify Inbox

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FAQ

How many Shopify stores are in Sweden?

Our database tracks 15,253 active Shopify stores in Sweden.

How fast is the Sweden Shopify market growing?

In the past 30 days, 2,179 new Shopify stores were indexed in Sweden, reflecting a 14% monthly growth rate.

What is the average catalog size for Sweden Shopify stores?

Among Shopify stores in Sweden with catalog data, the average is about 447 products. The most common catalog size range is 1-9.

What are the most popular apps among Sweden Shopify stores?

The top apps are Judge.me Product Reviews App, Klaviyo: Email Marketing & SMS, Shopify Inbox. The complete ranked list is in the Popular Apps section on this page.

How often is the data updated?

The data is updated weekly. Most store records are refreshed within a few days of any change.

Can I export the data?

Yes. All paid plans include CSV exports. You can use the data for lead generation, market research, and competitor analysis.