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Updated May 18, 2026
Shopify

12.1K Shopify Stores in Sweden: Stats & Trends (2026)

We track 12,088 active Shopify stores in Sweden, with 4,932 newly added in the last 30 days (41% of the current base). Among stores with catalog data, the most common product count range is 1-9, with prices typically in the $25-$49 range. The leading categories are Apparel & Accessories, Home & Garden, Beauty & Cosmetics. 52% maintain social media profiles — Instagram leads — and 5% run Meta ad campaigns.

52%
Social media
5%
Meta ads
58%
Contact info
Total Stores
12,088
Active Shopify stores
New (30d)
4,932
Newly added in the last 30 days
Avg. Products
467
Among 11,204 stores with catalog data
Avg. Price
$232
Among 11,443 stores with pricing data

Growth trend

Stores newly indexed each month over the past 12 months

2,914 1,457 0
Jun
Jul
Aug
Sep
Oct
Nov
Dec
Jan
Feb
Mar
Apr
May

4,932 new stores were added in the past 30 days — 41% of the total, making this one of the fastest-growing areas on the platform. This is above the Shopify average of 34%.

Products & categories

How many products stores carry, plus category breakdown.

1-9 3,543 · 32%
10-49 3,044 · 27%
50-199 2,230 · 20%
200-999 1,568 · 14%
1k-4.9k 612 · 5%
5k+ 207 · 2%
Category coverage

Categories are non-exclusive -- a store can belong to more than one category, so percentages may add up to more than 100%.

Apparel & Accessories
17% coverage
Home & Garden
13% coverage
Beauty & Cosmetics
8% coverage
Arts & Entertainment
6% coverage
Health
5% coverage
Food & Beverages
4% coverage
Electronics
4% coverage
Jewelry & Watches
4% coverage
Hardware
2% coverage
Sporting Goods
2% coverage

Among stores with catalog data, most have smaller catalogs in the 1-9 product range. The average is higher at 467 because some stores carry much larger inventories. That's larger than the Shopify average of 437. The most popular store categories in this market are Apparel & Accessories, Home & Garden, Beauty & Cosmetics.

Pricing & currencies

How products are priced, plus the currencies stores list in.

Under $25 2,300 · 20%
$25-$49 4,079 · 36%
$50-$99 2,374 · 21%
$100-$199 1,163 · 10%
$200-$499 805 · 7%
$500+ 722 · 6%
Store currencies
SEK 11,373 EUR 331 DKK 151 USD 64 NOK 42 GBP 23 AUD 4 CHF 3

Among stores with pricing data, the most common price range is $25-$49. The average is higher at $232 because some stores price much higher, pulling it up. That's above the Shopify average of $217.

Popular apps

The most popular are Judge.me Product Reviews App, Klaviyo: Email Marketing & SMS, Shopify Inbox.

Social media platforms

Instagram (49%), Facebook (34%), TikTok (17%).

Instagram
49%
Facebook
34%
TikTok
17%
YouTube
9%
LinkedIn
4%
Twitter / X
2%
Pinterest
2%

Social media adoption is strong at 52%, and 5% of stores run Meta ad campaigns. That's 7 percentage points below the Shopify average of 59%.

Marketing & analytics tools

Google Analytics (31%), Google Tag Manager (10%), Google Ads (3%).

Google Analytics
31%
Google Tag Manager
10%
Google Ads
3%
Facebook Pixel
2%
TikTok Pixel
0%
Pinterest Pixel
0%

Popular themes

The most used are Dawn, Horizon, Debutify.

Dawn 24% Horizon 10% Debutify 3% Craft 3% Shrine Pro 3% Sense 2% Refresh 2% Prestige 2%

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Geographic breakdown

Province and city-level distribution within Sweden

Top provinces / states
Province Stores Share
England 205 2%
Hong Kong Island 57 0%
Kowloon 39 0%
Hunan 34 0%
Wyoming 11 0%
New Territories 10 0%
Wales 10 0%
Guangdong 7 0%
Roma 6 0%
Top cities
City Stores Share
Stockholm 1,188 10%
Göteborg 433 4%
Malmö 334 3%
Uppsala 169 1%
Helsingborg 165 1%
London 137 1%
Solna 102 1%
Lund 100 1%
Västerås 100 1%
Top shipping destinations
Sweden · 11,455 Denmark · 7,414 Finland · 7,253 Germany · 6,956 Netherlands · 6,769 France · 6,723 Belgium · 6,686 Spain · 6,682 Austria · 6,639 Italy · 6,633

Representative stores

A varied sample - weighted by data completeness, refreshed daily

6 products $129 avg 4 ads
Celebrations & Gifts Arts & Entertainment custom art prints child artwork gifts
9 products $25 avg 1 ads
Animals & Pet Supplies pet care dog supplies Consentmo GDPR Compliance Instafeed ‑ Instagram Feed
437 products $10 avg 1 ads
Toys & Games kids-toys building-blocks Klaviyo: Email Marketing & SMS Stamped Reviews & Loyalty
Engine Sweden
35 products $52 avg 1 ads
Apparel & Accessories sportswear performance apparel UpPromote Affiliate Marketing Judge.me Product Reviews App
7 products $10 avg 2 ads
Sporting Goods fishing lures fishing tackle Klaviyo: Email Marketing & SMS
669 products $6 avg 1 ads
Home & Garden gardening store plant seeds Kaching Bundles App & Upsells EG Auto Add to Cart Free Gift
58 products $41 avg 1 ads
Apparel & Accessories Health fitness supplements apparel hats Trustpilot Reviews
6 products $79 avg 11 ads
Electronics smartwatches wearable technology Conversion Bear Trust Badges
189 products $58 avg 1 ads
Arts & Entertainment food posters drink coasters Klaviyo: Email Marketing & SMS Multifeeds Feed Builder
594 products $12 avg 4 ads
Animals & Pet Supplies dog treats pet food Powerful Contact Form Builder Intelligems: A/B Testing
75 products $68 avg 2 ads
Apparel & Accessories golf clothing lifestyle apparel UpPromote Affiliate Marketing
219 products $77 avg 2 ads
Apparel & Accessories football shirts retro jerseys

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FAQ

How many Shopify stores are in Sweden?

Our database tracks 12,088 active Shopify stores in Sweden.

How fast is the Sweden Shopify market growing?

In the past 30 days, 4,932 new Shopify stores were indexed in Sweden, reflecting a 41% monthly growth rate.

What is the average catalog size for Sweden Shopify stores?

Among Shopify stores in Sweden with catalog data, the average is about 467 products. The most common catalog size range is 1-9.

What are the most popular apps among Sweden Shopify stores?

The top apps are Judge.me Product Reviews App, Klaviyo: Email Marketing & SMS, Shopify Inbox. The complete ranked list is in the Popular Apps section on this page.

How often is the data updated?

The data is updated weekly. Most store records are refreshed within a few days of any change.

Can I export the data?

Yes. All paid plans include CSV exports. You can use the data for lead generation, market research, and competitor analysis.