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Shopify category analytics
Category
Updated Apr 6, 2026
Shopify

3,665 Shopify Software Stores: Stats & Market Data (2026)

3,665 active Shopify stores fall into the Software segment, with 298 newly added in the last 30 days. Among stores with catalog data, the most common product count range is 1-9, with prices typically in the Under $25 range. 49% maintain social media profiles — Instagram leads — and 8% run Meta ad campaigns.

49%
Social media
8%
Meta ads
50%
Contact info
Total Stores
3,665
Active Shopify stores
New (30d)
298
Newly added in the last 30 days
Avg. Products
204
Among 3,129 stores with catalog data
Avg. Price
$459
Among 2,971 stores with pricing data

Growth trend

Stores newly indexed each month over the past 12 months

307 153 0
May
Jun
Jul
Aug
Sep
Oct
Nov
Dec
Jan
Feb
Mar
Apr

298 new stores were added in the past 30 days (8% of the total), showing steady growth.

Products & categories

How many products stores carry, plus category breakdown.

1-9 1,458 · 47%
10-49 954 · 30%
50-199 448 · 14%
200-999 178 · 6%
1k-4.9k 64 · 2%
5k+ 27 · 1%
Category coverage

Categories are non-exclusive -- a store can belong to more than one category, so percentages may add up to more than 100%.

Electronics
12% coverage
Education & Courses
3% coverage
Business & Industrial
2% coverage
Hardware
2% coverage
Books & Literature
1% coverage
Arts & Entertainment
1% coverage
Health
1% coverage
Apparel & Accessories
1% coverage
Office Supplies
0% coverage
Toys & Games
0% coverage
Home & Garden
0% coverage

Among stores with catalog data, most have smaller catalogs in the 1-9 product range. The average is higher at 204 because some stores carry much larger inventories. That's smaller than the Shopify average of 452. The strongest country concentrations are United States, India, United Kingdom.

Pricing & currencies

How products are priced, plus the currencies stores list in.

Under $25 738 · 25%
$25-$49 577 · 19%
$50-$99 456 · 15%
$100-$199 331 · 11%
$200-$499 352 · 12%
$500+ 517 · 17%
Store currencies
USD 1,948 EUR 609 GBP 201 INR 138 CAD 130 AUD 103 MXN 42 JPY 41

Among stores with pricing data, the most common price range is Under $25. The average is higher at $459 because some stores price much higher, pulling it up. That's above the Shopify average of $204.

Popular apps

The most popular are Klaviyo: Email Marketing & SMS, Seal Subscriptions App, UpPromote Affiliate Marketing.

Social media platforms

Instagram (35%), Facebook (33%), YouTube (20%).

Instagram
35%
Facebook
33%
YouTube
20%
Twitter / X
16%
TikTok
10%
LinkedIn
10%
Pinterest
4%

About 49% of stores maintain social media profiles and 8% run Meta ads — moderate marketing investment overall. That's 17 percentage points below the Shopify average of 66%.

Marketing & analytics tools

Google Analytics (32%), Google Tag Manager (11%), Google Ads (5%).

Google Analytics
32%
Google Tag Manager
11%
Google Ads
5%
Facebook Pixel
3%
TikTok Pixel
1%
Pinterest Pixel
0%

Popular themes

The most used are Dawn, Debut, Horizon.

Dawn 23% Debut 9% Horizon 8% Refresh 4% Sense 2% Spotlight 2% Ride 2% Shrine Pro 2%

Need store-level data?

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Representative stores

A varied sample — weighted by data completeness, refreshed daily

66 products $221 avg 35 ads
Arts & Entertainment Software royalty-free sample packs hip-hop sample packs UpPromote Affiliate Marketing
4,468 products $4400 avg 11 ads
Electronics Software apple products tech store
20 products $3 avg 4 ads
Education & Courses Books & Literature Software digital tools ebooks
ZOLVORA Germany
48 products $53 avg 1 ads
Electronics Software tech gadgets software solutions
23 products $39 avg 7 ads
Software digital resources overlays
11 products $2996 avg 8 ads
Software ai software artificial intelligence tools
47 products $48 avg 1 ads
Health Software women's fitness plant-based supplements Privy ‑ Email, SMS & Pop Ups
6 products $23 avg 2 ads
Home & Garden Electronics Software home decor tech gadgets
33 products $21 avg 2 ads
Software wedding planning software excel templates Loox: Product Reviews App & AI
75 products $27 avg 7 ads
Software software licences microsoft activation
157 products $14 avg 10 ads
Software lightroom presets photography presets Klaviyo: Email Marketing & SMS Brevo PushOwl: Email,Push,SMS
110 products $15 avg 6 ads
Software digital designs sublimation graphics

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FAQ

How many Shopify Software stores are there?

We currently track 3,665 active Shopify stores in the Software segment.

Are Shopify Software stores growing?

Yes. In the last 30 days, 298 new stores were indexed in the Software segment, showing a 8% monthly growth rate.

What is the average product price in Shopify Software stores?

Among stores with pricing data, the average listed price is about $459, with the most common pricing band at Under $25.

What apps are most popular for Shopify Software stores?

The top apps are Klaviyo: Email Marketing & SMS, Seal Subscriptions App, UpPromote Affiliate Marketing. The complete ranked list is in the Popular Apps section on this page.

How often is the data updated?

The data is updated weekly. Most store records are refreshed within a few days of any change.

Can I export the data?

Yes. All paid plans include CSV exports. You can use the data for lead generation, market research, and competitor analysis.