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Shopify subcategory analytics
Subcategory
Updated Apr 27, 2026
Shopify

430 Shopify Themes & Templates Stores: Stats & Market Data (2026)

430 active Shopify stores fall into the Themes & Templates segment, with 98 newly added in the last 30 days. Among stores with catalog data, the most common product count range is 10-49, with prices typically in the Under $25 range. The leading categories are Software, Education & Courses, Books & Literature. 57% maintain social media profiles — Instagram leads — and 10% run Meta ad campaigns.

57%
Social media
10%
Meta ads
52%
Contact info
Total Stores
430
Active Shopify stores
New (30d)
98
Newly added in the last 30 days
Avg. Products
103
Among 394 stores with catalog data
Avg. Price
$358
Among 382 stores with pricing data

Growth trend

Stores newly indexed each month over the past 12 months

96 48 0
May
Jun
Jul
Aug
Sep
Oct
Nov
Dec
Jan
Feb
Mar
Apr

98 new stores were added in the past 30 days — 23% of the total, making this one of the fastest-growing areas on the platform. This is above the Shopify average of 17%.

Products & categories

How many products stores carry, plus category breakdown.

1-9 129 · 33%
10-49 150 · 38%
50-199 80 · 20%
200-999 27 · 7%
1k-4.9k 8 · 2%
Category coverage

Categories are non-exclusive -- a store can belong to more than one category, so percentages may add up to more than 100%.

Software
100% coverage
Education & Courses
7% coverage
Books & Literature
4% coverage
Arts & Entertainment
3% coverage
Apparel & Accessories
1% coverage
Business & Industrial
1% coverage
Celebrations & Gifts
1% coverage
Electronics
1% coverage
Office Supplies 2 Beauty & Cosmetics 1 Home & Garden 1 Toys & Games 1

Among stores with catalog data, most have smaller catalogs in the 10-49 product range. The average is higher at 103 because some stores carry much larger inventories. That's smaller than the Shopify average of 447. The strongest country concentrations are United States, India, United Kingdom.

Pricing & currencies

How products are priced, plus the currencies stores list in.

Under $25 139 · 36%
$25-$49 82 · 21%
$50-$99 49 · 13%
$100-$199 34 · 9%
$200-$499 48 · 13%
$500+ 30 · 8%
Store currencies
USD 259 EUR 62 AUD 18 GBP 17 CAD 15 INR 11 MXN 5 BRL 4

Among stores with pricing data, the most common price range is Under $25. The average is higher at $358 because some stores price much higher, pulling it up. That's above the Shopify average of $212.

Popular apps

The most popular are Klaviyo: Email Marketing & SMS, UpPromote Affiliate Marketing, Loox ‑ Product Reviews App.

Social media platforms

Instagram (47%), Facebook (36%), YouTube (22%).

Instagram
47%
Facebook
36%
YouTube
22%
TikTok
15%
Twitter / X
15%
Pinterest
11%
LinkedIn
10%

Social media adoption is strong at 57%, and 10% of stores run Meta ad campaigns.

Marketing & analytics tools

Google Analytics (33%), Google Tag Manager (10%), Google Ads (6%).

Google Analytics
33%
Google Tag Manager
10%
Google Ads
6%
Facebook Pixel
4%
TikTok Pixel
0%
Pinterest Pixel
0%

Popular themes

The most used are Dawn, Horizon, Debut.

Dawn 27% Horizon 7% Debut 5% Refresh 2% Shrine Pro 2% Craft 2% Publisher 2% Sense 2%

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Representative stores

A varied sample — weighted by data completeness, refreshed daily

167 products $334 avg 7 ads
Education & Courses Software legal templates online business Klaviyo: Email Marketing & SMS Privy ‑ Email, SMS & Pop Ups
122 products $34 avg 2 ads
Software Arts & Entertainment Education & Courses social media templates editable content
Grab And Go United Kingdom
21 products $10 avg 26 ads
Software canva templates digital templates
454 products $26 avg 8 ads
Software canva templates social media templates AfterShip Email Marketing,SMS Upsell & Cross Sell — Selleasy
84 products $14 avg 20 ads
Books & Literature Education & Courses Software ebooks online courses
112 products $15 avg 7 ads
Software digital designs sublimation graphics
11 products $8 avg 172 ads
Software lightroom presets bundle influencer presets bundle
ArchiBundle United States
18 products $14 avg 9 ads
Software digital product cad blocks
8 products $942 avg
Software shopify themes shopify templates
Imprint United States
10 products $42 avg
Software Vehicles & Parts vinyl decals downloadable templates
233 products $40 avg 13 ads
Software wordpress themes elementor themes
388 products $110 avg
Electronics Software iphone mockups macbook mockups Seers Ai GDPR Cookie Banner

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FAQ

How many Shopify Themes & Templates stores are there?

We currently track 430 active Shopify stores in the Themes & Templates segment.

Are Shopify Themes & Templates stores growing?

Yes. In the last 30 days, 98 new stores were indexed in the Themes & Templates segment, showing a 23% monthly growth rate.

What is the average product price in Shopify Themes & Templates stores?

Among stores with pricing data, the average listed price is about $358, with the most common pricing band at Under $25.

What apps are most popular for Shopify Themes & Templates stores?

The top apps are Klaviyo: Email Marketing & SMS, UpPromote Affiliate Marketing, Loox ‑ Product Reviews App. The complete ranked list is in the Popular Apps section on this page.

How often is the data updated?

The data is updated weekly. Most store records are refreshed within a few days of any change.

Can I export the data?

Yes. All paid plans include CSV exports. You can use the data for lead generation, market research, and competitor analysis.