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Shopify subcategory analytics
Subcategory
Updated July 13, 2026
Shopify

445 Shopify Themes & Templates Stores: Stats & Market Data (2026)

445 active Shopify stores fall into the Themes & Templates segment, with 22 newly added in the last 30 days. Among stores with catalog data, the most common product count range is 10-49, with prices typically in the Under $25 range. The leading categories are Software, Education & Courses, Books & Literature. 59% maintain social media profiles — Instagram leads — and 6% run Meta ad campaigns.

59%
Social media
6%
Meta ads
56%
Contact info
Total Stores
445
Active Shopify stores
New (30d)
22
Newly added in the last 30 days
Avg. Products
210
Among 419 stores with catalog data
Avg. Price
$187
Among 406 stores with pricing data

Growth trend

Stores newly indexed each month over the past 12 months

56 28 0
Aug
Sep
Oct
Nov
Dec
Jan
Feb
Mar
Apr
May
Jun
Jul

22 new stores were added in the past 30 days (5% of the total). Growth has slowed, but new stores are still opening. This is below the Shopify average of 14%.

Products & categories

How many products stores carry, plus category breakdown.

1-9 87 · 21%
10-49 181 · 43%
50-199 102 · 24%
200-999 34 · 8%
1k-4.9k 12 · 3%
5k+ 3 · 1%
Category coverage

Categories are non-exclusive -- a store can belong to more than one category, so percentages may add up to more than 100%.

Software
100% coverage
Education & Courses
8% coverage
Books & Literature
4% coverage
Arts & Entertainment
2% coverage
Celebrations & Gifts
2% coverage
Apparel & Accessories
1% coverage
Office Supplies
1% coverage
Business & Industrial
1% coverage
Electronics
1% coverage
Home & Garden 2 Vehicles & Parts 2 Hardware 1

Among stores with catalog data, most have smaller catalogs in the 10-49 product range. The average is higher at 210 because some stores carry much larger inventories. That's smaller than the Shopify average of 409. The strongest country concentrations are United States, United Kingdom, Georgia.

Pricing & currencies

How products are priced, plus the currencies stores list in.

Under $25 142 · 35%
$25-$49 92 · 23%
$50-$99 54 · 13%
$100-$199 37 · 9%
$200-$499 47 · 12%
$500+ 34 · 8%
Store currencies
USD 276 EUR 62 GBP 22 AUD 16 CAD 14 INR 11 MXN 6 BRL 5

Among stores with pricing data, the most common price range is Under $25. The average is higher at $187 because some stores price much higher, pulling it up. That's below the Shopify average of $217.

Popular apps

The most popular are Judge.me Product Reviews App, Shopify Inbox, Klaviyo: Email Marketing & SMS.

Social media platforms

Instagram (50%), Facebook (38%), YouTube (24%).

Instagram
50%
Facebook
38%
YouTube
24%
Twitter / X
16%
TikTok
15%
LinkedIn
12%
Pinterest
12%

Social media adoption is strong at 59%, and 6% of stores run Meta ad campaigns.

Marketing & analytics tools

Google Analytics (40%), Google Tag Manager (9%), Google Ads (5%).

Google Analytics
40%
Google Tag Manager
9%
Google Ads
5%
Facebook Pixel
4%
TikTok Pixel
0%
Pinterest Pixel
0%

Popular themes

The most used are Dawn, Horizon, Debut.

Dawn 29% Horizon 9% Debut 5% Refresh 2% Sense 2% Craft 1% Enterprise 1% Shrine Pro 1%

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Representative stores

A varied sample - weighted by data completeness, refreshed daily

14 products $74 avg 5 ads
Education & Courses Software Pandectes GDPR Compliance Klaviyo: Email Marketing & SMS
36 products $4 avg 30 ads
Software Judge.me Product Reviews App PageFly Landing Page Builder
136 products $35 avg 1 ads
Software Music Globo Mega Menu, Navigation Judge.me Product Reviews App
265 products $15 avg 7 ads
Software Avada AI SEO Image Optimizer Bundler ‑ Product Bundles App
courtland.dsn United States
8 products $36 avg 3 ads
Apparel & Accessories Software Streetwear Judge.me Product Reviews App Junip Product Reviews App & AI
SolutionPresets United States
12 products $10 avg 91 ads
Software Kaching Bundles App & Upsells Kaching CartDrawer Cart Upsell
FUPstudio United States
11 products $70 avg
Arts & Entertainment Software Judge.me Product Reviews App
39 products $400 avg
Software
24 products $434 avg
Software UpPromote Affiliate Marketing Microsoft Clarity: AI Insights
45 products $10 avg
Software
40 products $27 avg
Education & Courses Software Shopify Inbox Judge.me Product Reviews App
14 products $358 avg
Software Judge.me Product Reviews App Klaviyo: Email Marketing & SMS

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FAQ

How many Shopify Themes & Templates stores are there?

We currently track 445 active Shopify stores in the Themes & Templates segment.

Are Shopify Themes & Templates stores growing?

Yes. In the last 30 days, 22 new stores were indexed in the Themes & Templates segment, showing a 5% monthly growth rate.

What is the average product price in Shopify Themes & Templates stores?

Among stores with pricing data, the average listed price is about $187, with the most common pricing band at Under $25.

What apps are most popular for Shopify Themes & Templates stores?

The top apps are Judge.me Product Reviews App, Shopify Inbox, Klaviyo: Email Marketing & SMS. The complete ranked list is in the Popular Apps section on this page.

How often is the data updated?

The data is updated weekly. Most store records are refreshed within a few days of any change.

Can I export the data?

Yes. All paid plans include CSV exports. You can use the data for lead generation, market research, and competitor analysis.