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Shopify subcategory analytics
Subcategory
Updated May 18, 2026
Shopify

459 Shopify Themes & Templates Stores: Stats & Market Data (2026)

459 active Shopify stores fall into the Themes & Templates segment, with 113 newly added in the last 30 days. Among stores with catalog data, the most common product count range is 10-49, with prices typically in the Under $25 range. The leading categories are Software, Education & Courses, Books & Literature. 58% maintain social media profiles — Instagram leads — and 8% run Meta ad campaigns.

58%
Social media
8%
Meta ads
54%
Contact info
Total Stores
459
Active Shopify stores
New (30d)
113
Newly added in the last 30 days
Avg. Products
185
Among 426 stores with catalog data
Avg. Price
$219
Among 411 stores with pricing data

Growth trend

Stores newly indexed each month over the past 12 months

88 44 0
Jun
Jul
Aug
Sep
Oct
Nov
Dec
Jan
Feb
Mar
Apr
May

113 new stores were added in the past 30 days — 25% of the total, making this one of the fastest-growing areas on the platform. This is below the Shopify average of 34%.

Products & categories

How many products stores carry, plus category breakdown.

1-9 112 · 26%
10-49 177 · 42%
50-199 94 · 22%
200-999 29 · 7%
1k-4.9k 12 · 3%
5k+ 2 · 0%
Category coverage

Categories are non-exclusive -- a store can belong to more than one category, so percentages may add up to more than 100%.

Software
100% coverage
Education & Courses
8% coverage
Books & Literature
4% coverage
Arts & Entertainment
2% coverage
Apparel & Accessories
1% coverage
Business & Industrial
1% coverage
Celebrations & Gifts
1% coverage
Office Supplies
1% coverage
Electronics
1% coverage
Vehicles & Parts
1% coverage
Beauty & Cosmetics 2 Health 1

Among stores with catalog data, most have smaller catalogs in the 10-49 product range. The average is higher at 185 because some stores carry much larger inventories. That's smaller than the Shopify average of 440. The strongest country concentrations are United States, India, United Kingdom.

Pricing & currencies

How products are priced, plus the currencies stores list in.

Under $25 145 · 35%
$25-$49 95 · 23%
$50-$99 51 · 12%
$100-$199 39 · 9%
$200-$499 48 · 12%
$500+ 33 · 8%
Store currencies
USD 283 EUR 69 AUD 21 GBP 20 CAD 13 INR 11 BRL 5 MXN 4

Among stores with pricing data, the most common price range is Under $25. The average is higher at $219 because some stores price much higher, pulling it up.

Popular apps

The most popular are Klaviyo: Email Marketing & SMS, Judge.me Product Reviews App, Shopify Inbox.

Social media platforms

Instagram (48%), Facebook (36%), YouTube (23%).

Instagram
48%
Facebook
36%
YouTube
23%
Twitter / X
15%
TikTok
14%
LinkedIn
12%
Pinterest
11%

Social media adoption is strong at 58%, and 8% of stores run Meta ad campaigns.

Marketing & analytics tools

Google Analytics (35%), Google Tag Manager (10%), Google Ads (6%).

Google Analytics
35%
Google Tag Manager
10%
Google Ads
6%
Facebook Pixel
4%
TikTok Pixel
0%
Pinterest Pixel
0%

Popular themes

The most used are Dawn, Horizon, Debut.

Dawn 28% Horizon 6% Debut 5% Refresh 2% Craft 2% Sense 2% Shrine Pro 2% Publisher 1%

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Representative stores

A varied sample - weighted by data completeness, refreshed daily

113 products $16 avg 17 ads
Software digital designs sublimation graphics BUCKS Currency Converter PRO++ EComposer Landing Page Builder
24 products $40 avg 1 ads
Software music production plugins beat making software 404/301 SC Easy URL Redirects
55 products $32 avg 5 ads
Electronics Software audio presets dj tools
43 products $108 avg 1 ads
Books & Literature Software ebooks templates Shopify Inbox Judge.me Product Reviews App
19 products $12 avg 2 ads
Education & Courses Software digital products plr products Omnisend Email Marketing & SMS
11 products $73 avg 18 ads
Software music production plugins Shopify Inbox Klaviyo: Email Marketing & SMS
195 products $136 avg 2 ads
Software game assets 3d models Consentik GDPR Cookie Banner Judge.me Product Reviews App
1,115 products $15 avg
Arts & Entertainment Software machine embroidery design applique BM: Country blocker IP blocker Judge.me Product Reviews App
9 products $9 avg
Software creative design tools graphics assets Printful: Print on Demand
Priel Albania
91 products $156 avg
Software shopify themes website templates
Rude Socks SA South Africa
59 products $10 avg
Software shopify themes prestashop framework
24 products $44 avg
Software microsoft licenses software store CK: Abandoned cart on WhatsApp Trustpilot Reviews

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FAQ

How many Shopify Themes & Templates stores are there?

We currently track 459 active Shopify stores in the Themes & Templates segment.

Are Shopify Themes & Templates stores growing?

Yes. In the last 30 days, 113 new stores were indexed in the Themes & Templates segment, showing a 25% monthly growth rate.

What is the average product price in Shopify Themes & Templates stores?

Among stores with pricing data, the average listed price is about $219, with the most common pricing band at Under $25.

What apps are most popular for Shopify Themes & Templates stores?

The top apps are Klaviyo: Email Marketing & SMS, Judge.me Product Reviews App, Shopify Inbox. The complete ranked list is in the Popular Apps section on this page.

How often is the data updated?

The data is updated weekly. Most store records are refreshed within a few days of any change.

Can I export the data?

Yes. All paid plans include CSV exports. You can use the data for lead generation, market research, and competitor analysis.