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Shopify subcategory analytics
Subcategory
Updated June 22, 2026
Shopify

445 Shopify Themes & Templates Stores: Stats & Market Data (2026)

445 active Shopify stores fall into the Themes & Templates segment, with 31 newly added in the last 30 days. Among stores with catalog data, the most common product count range is 10-49, with prices typically in the Under $25 range. The leading categories are Software, Education & Courses, Books & Literature. 58% maintain social media profiles — Instagram leads — and 7% run Meta ad campaigns.

58%
Social media
7%
Meta ads
58%
Contact info
Total Stores
445
Active Shopify stores
New (30d)
31
Newly added in the last 30 days
Avg. Products
129
Among 416 stores with catalog data
Avg. Price
$186
Among 402 stores with pricing data

Growth trend

Stores newly indexed each month over the past 12 months

67 33 0
Jul
Aug
Sep
Oct
Nov
Dec
Jan
Feb
Mar
Apr
May
Jun

31 new stores were added in the past 30 days (7% of the total), showing steady growth. This is below the Shopify average of 20%.

Products & categories

How many products stores carry, plus category breakdown.

1-9 98 · 24%
10-49 182 · 44%
50-199 92 · 22%
200-999 31 · 7%
1k-4.9k 13 · 3%
Category coverage

Categories are non-exclusive -- a store can belong to more than one category, so percentages may add up to more than 100%.

Software
100% coverage
Education & Courses
8% coverage
Books & Literature
4% coverage
Arts & Entertainment
2% coverage
Apparel & Accessories
1% coverage
Business & Industrial
1% coverage
Celebrations & Gifts
1% coverage
Office Supplies
1% coverage
Electronics
1% coverage
Beauty & Cosmetics 2 Home & Garden 2 Vehicles & Parts 2

Among stores with catalog data, most have smaller catalogs in the 10-49 product range. The average is higher at 129 because some stores carry much larger inventories. That's smaller than the Shopify average of 428. The strongest country concentrations are United States, United Kingdom, Australia.

Pricing & currencies

How products are priced, plus the currencies stores list in.

Under $25 143 · 36%
$25-$49 91 · 23%
$50-$99 47 · 12%
$100-$199 41 · 10%
$200-$499 46 · 11%
$500+ 34 · 8%
Store currencies
USD 271 EUR 63 GBP 24 AUD 18 CAD 14 INR 12 MXN 6 BRL 5

Among stores with pricing data, the most common price range is Under $25. The average is higher at $186 because some stores price much higher, pulling it up. That's below the Shopify average of $219.

Popular apps

The most popular are Judge.me Product Reviews App, Shopify Inbox, Klaviyo: Email Marketing & SMS.

Social media platforms

Instagram (48%), Facebook (36%), YouTube (22%).

Instagram
48%
Facebook
36%
YouTube
22%
Twitter / X
16%
TikTok
14%
LinkedIn
12%
Pinterest
12%

Social media adoption is strong at 58%, and 7% of stores run Meta ad campaigns.

Marketing & analytics tools

Google Analytics (38%), Google Tag Manager (9%), Google Ads (5%).

Google Analytics
38%
Google Tag Manager
9%
Google Ads
5%
Facebook Pixel
4%
TikTok Pixel
0%
Pinterest Pixel
0%

Popular themes

The most used are Dawn, Horizon, Debut.

Dawn 29% Horizon 7% Debut 5% Refresh 2% Sense 2% Publisher 1% Savor 1% Shrine Pro 1%

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Representative stores

A varied sample - weighted by data completeness, refreshed daily

27 products $52 avg 1 ads
Software
260 products $15 avg 1 ads
Software Avada AI SEO Image Optimizer Bundler ‑ Product Bundles App
458 products $27 avg 20 ads
Software UpPromote Affiliate Marketing AfterShip Email Marketing,SMS
29 products $130 avg 3 ads
Software Hulk Contact Form Builder Judge.me Product Reviews App
42 products $110 avg 2 ads
Software
14 products $74 avg 2 ads
Education & Courses Software Pandectes GDPR Compliance Klaviyo: Email Marketing & SMS
44 products $24 avg 169 ads
Software Avada Boost Sales Trust Badges Omnisend Email Marketing & SMS
SolutionPresets United States
12 products $10 avg 137 ads
Software Kaching Bundles App & Upsells Kaching CartDrawer Cart Upsell
133 products $4 avg 37 ads
Software CK: Abandoned cart on WhatsApp Tapita AI SEO Optimizer, Speed
FUPstudio United States
21 products $37 avg
Arts & Entertainment Software Judge.me Product Reviews App
202 products $141 avg 4 ads
Software Consentik GDPR Cookie Banner Judge.me Product Reviews App

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FAQ

How many Shopify Themes & Templates stores are there?

We currently track 445 active Shopify stores in the Themes & Templates segment.

Are Shopify Themes & Templates stores growing?

Yes. In the last 30 days, 31 new stores were indexed in the Themes & Templates segment, showing a 7% monthly growth rate.

What is the average product price in Shopify Themes & Templates stores?

Among stores with pricing data, the average listed price is about $186, with the most common pricing band at Under $25.

What apps are most popular for Shopify Themes & Templates stores?

The top apps are Judge.me Product Reviews App, Shopify Inbox, Klaviyo: Email Marketing & SMS. The complete ranked list is in the Popular Apps section on this page.

How often is the data updated?

The data is updated weekly. Most store records are refreshed within a few days of any change.

Can I export the data?

Yes. All paid plans include CSV exports. You can use the data for lead generation, market research, and competitor analysis.