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Shopify subcategory analytics
Subcategory
Updated June 8, 2026
Shopify

474 Shopify Themes & Templates Stores: Stats & Market Data (2026)

474 active Shopify stores fall into the Themes & Templates segment, with 44 newly added in the last 30 days. Among stores with catalog data, the most common product count range is 10-49, with prices typically in the Under $25 range. The leading categories are Software, Education & Courses, Books & Literature. 58% maintain social media profiles — Instagram leads — and 7% run Meta ad campaigns.

58%
Social media
7%
Meta ads
55%
Contact info
Total Stores
474
Active Shopify stores
New (30d)
44
Newly added in the last 30 days
Avg. Products
206
Among 442 stores with catalog data
Avg. Price
$182
Among 428 stores with pricing data

Growth trend

Stores newly indexed each month over the past 12 months

86 43 0
Jul
Aug
Sep
Oct
Nov
Dec
Jan
Feb
Mar
Apr
May
Jun

44 new stores were added in the past 30 days (9% of the total), showing steady growth. This is below the Shopify average of 22%.

Products & categories

How many products stores carry, plus category breakdown.

1-9 107 · 24%
10-49 183 · 41%
50-199 98 · 22%
200-999 35 · 8%
1k-4.9k 17 · 4%
5k+ 2 · 0%
Category coverage

Categories are non-exclusive -- a store can belong to more than one category, so percentages may add up to more than 100%.

Software
100% coverage
Education & Courses
8% coverage
Books & Literature
4% coverage
Arts & Entertainment
3% coverage
Apparel & Accessories
1% coverage
Business & Industrial
1% coverage
Celebrations & Gifts
1% coverage
Office Supplies
1% coverage
Electronics
1% coverage
Beauty & Cosmetics 2 Vehicles & Parts 2 Health 1

Among stores with catalog data, most have smaller catalogs in the 10-49 product range. The average is higher at 206 because some stores carry much larger inventories. That's smaller than the Shopify average of 438. The strongest country concentrations are United States, United Kingdom, Australia.

Pricing & currencies

How products are priced, plus the currencies stores list in.

Under $25 152 · 36%
$25-$49 104 · 24%
$50-$99 50 · 12%
$100-$199 38 · 9%
$200-$499 51 · 12%
$500+ 33 · 8%
Store currencies
USD 295 EUR 65 AUD 22 GBP 22 CAD 14 INR 13 BRL 5 MXN 5

Among stores with pricing data, the most common price range is Under $25. The average is higher at $182 because some stores price much higher, pulling it up. That's below the Shopify average of $219.

Popular apps

The most popular are Judge.me Product Reviews App, Shopify Inbox, Klaviyo: Email Marketing & SMS.

Social media platforms

Instagram (48%), Facebook (37%), YouTube (22%).

Instagram
48%
Facebook
37%
YouTube
22%
Twitter / X
16%
TikTok
14%
LinkedIn
12%
Pinterest
11%

Social media adoption is strong at 58%, and 7% of stores run Meta ad campaigns.

Marketing & analytics tools

Google Analytics (38%), Google Tag Manager (10%), Google Ads (6%).

Google Analytics
38%
Google Tag Manager
10%
Google Ads
6%
Facebook Pixel
5%
TikTok Pixel
0%
Pinterest Pixel
0%

Popular themes

The most used are Dawn, Horizon, Debut.

Dawn 29% Horizon 7% Debut 4% Refresh 2% Sense 2% Craft 1% Shrine Pro 1% Publisher 1%

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Representative stores

A varied sample - weighted by data completeness, refreshed daily

238 products $40 avg 3 ads
Software wordpress themes elementor themes Shopify Inbox Judge.me Product Reviews App
64 products $31 avg 149 ads
Education & Courses Books & Literature Software plr courses private label rights Google & YouTube Omnisend Email Marketing & SMS
14 products $74 avg 2 ads
Education & Courses Software photography presets lightroom presets Pandectes GDPR Compliance Klaviyo: Email Marketing & SMS
The Content Wizards United States
7 products $20 avg 1 ads
Software canva templates digital templates GemPages Landing Page Builder Elevar Conversion Tracking
153 products $3 avg
Celebrations & Gifts Software digital products entrepreneur templates UpPromote Affiliate Marketing Cozy AntiTheft
Stradivini Switzerland
9 products $298 avg
Software shopify theme prestashop framework
12 products $9 avg
Software subscription box themed stickers Seal Subscriptions App
youngernextlife United States
19 products $30 avg
Software sample packs drum kits UpPromote Affiliate Marketing Powerful Contact Form Builder
OwnHammer United Kingdom
62 products $15 avg
Software audio software music plugins Blockify Fraud Filter, Blocker Bundler ‑ Product Bundles App
259 products $15 avg 1 ads
Software lightroom presets travel preset bundle Avada AI SEO Suite Optimizer Bundler ‑ Product Bundles App
29 products $130 avg
Software shopify templates web design course Hulk Contact Form Builder Consentmo GDPR Compliance
11 products $1038 avg
Software shopify theme e-commerce websites Consentmo GDPR Compliance Klaviyo: Email Marketing & SMS

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FAQ

How many Shopify Themes & Templates stores are there?

We currently track 474 active Shopify stores in the Themes & Templates segment.

Are Shopify Themes & Templates stores growing?

Yes. In the last 30 days, 44 new stores were indexed in the Themes & Templates segment, showing a 9% monthly growth rate.

What is the average product price in Shopify Themes & Templates stores?

Among stores with pricing data, the average listed price is about $182, with the most common pricing band at Under $25.

What apps are most popular for Shopify Themes & Templates stores?

The top apps are Judge.me Product Reviews App, Shopify Inbox, Klaviyo: Email Marketing & SMS. The complete ranked list is in the Popular Apps section on this page.

How often is the data updated?

The data is updated weekly. Most store records are refreshed within a few days of any change.

Can I export the data?

Yes. All paid plans include CSV exports. You can use the data for lead generation, market research, and competitor analysis.