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Shopify subcategory analytics
Subcategory
Updated May 25, 2026
Shopify

1,584 Shopify Software Tools Stores: Stats & Market Data (2026)

1,584 active Shopify stores fall into the Software Tools segment, with 214 newly added in the last 30 days. Among stores with catalog data, the most common product count range is 10-49, with prices typically in the Under $25 range. The leading categories are Software, Electronics, Education & Courses. 49% maintain social media profiles — Instagram leads — and 5% run Meta ad campaigns.

49%
Social media
5%
Meta ads
55%
Contact info
Total Stores
1,584
Active Shopify stores
New (30d)
214
Newly added in the last 30 days
Avg. Products
412
Among 1,376 stores with catalog data
Avg. Price
$478
Among 1,313 stores with pricing data

Growth trend

Stores newly indexed each month over the past 12 months

200 100 0
Jun
Jul
Aug
Sep
Oct
Nov
Dec
Jan
Feb
Mar
Apr
May

214 new stores were added in the past 30 days (14% of the total), showing steady growth. This is below the Shopify average of 29%.

Products & categories

How many products stores carry, plus category breakdown.

1-9 404 · 29%
10-49 503 · 37%
50-199 277 · 20%
200-999 123 · 9%
1k-4.9k 46 · 3%
5k+ 23 · 2%
Category coverage

Categories are non-exclusive -- a store can belong to more than one category, so percentages may add up to more than 100%.

Software
100% coverage
Electronics
16% coverage
Education & Courses
5% coverage
Business & Industrial
3% coverage
Books & Literature
2% coverage
Arts & Entertainment
2% coverage
Hardware
2% coverage
Toys & Games
1% coverage
Apparel & Accessories
1% coverage
Office Supplies
1% coverage
Health
1% coverage
Vehicles & Parts
1% coverage

Among stores with catalog data, most have smaller catalogs in the 10-49 product range. The average is higher at 412 because some stores carry much larger inventories. That's smaller than the Shopify average of 436. The strongest country concentrations are United States, India, United Kingdom.

Pricing & currencies

How products are priced, plus the currencies stores list in.

Under $25 315 · 24%
$25-$49 269 · 20%
$50-$99 192 · 15%
$100-$199 142 · 11%
$200-$499 155 · 12%
$500+ 240 · 18%
Store currencies
USD 799 EUR 280 GBP 110 INR 57 CAD 48 AUD 34 BRL 26 ZAR 21

Among stores with pricing data, the most common price range is Under $25. The average is higher at $478 because some stores price much higher, pulling it up. That's above the Shopify average of $217.

Popular apps

The most popular are Judge.me Product Reviews App, Shopify Inbox, Klaviyo: Email Marketing & SMS.

Social media platforms

Instagram (35%), Facebook (34%), YouTube (22%).

Instagram
35%
Facebook
34%
YouTube
22%
Twitter / X
18%
LinkedIn
12%
TikTok
11%
Pinterest
4%

About 49% of stores maintain social media profiles and 5% run Meta ads — moderate marketing investment overall. That's 9 percentage points below the Shopify average of 58%.

Marketing & analytics tools

Google Analytics (37%), Google Tag Manager (11%), Google Ads (6%).

Google Analytics
37%
Google Tag Manager
11%
Google Ads
6%
Facebook Pixel
3%
TikTok Pixel
1%
Pinterest Pixel
0%

Popular themes

The most used are Dawn, Debut, Horizon.

Dawn 21% Debut 7% Horizon 6% Refresh 3% Spotlight 2% Empire 1% Impact 1% Warehouse 1%

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Representative stores

A varied sample - weighted by data completeness, refreshed daily

26 products $544 avg 1 ads
Software trading indicators automated trading GemPages Landing Page Builder Klaviyo: Email Marketing & SMS
18 products $21 avg 20 ads
Software color grading lut packs GSC Countdown Timer Bar Judge.me Product Reviews App
19 products $92 avg 8 ads
Software music production plugins mastering plugin bundle Instafeed ‑ Instagram Feed Judge.me Product Reviews App
158 products $36 avg 2 ads
Electronics Software gaming streaming CK: Abandoned cart on WhatsApp
206 products $95 avg 1 ads
Business & Industrial Software Hardware dtf printer heat press machine Bundler ‑ Product Bundles App Hextom: Countdown Timer Bar
8 products $218 avg 2 ads
Software crypto seed vault cryptocurrency storage Klaviyo: Email Marketing & SMS Yotpo: Product Reviews App
85 products $95 avg 1 ads
Electronics Software flight simulator add-ons prodesk sim UpPromote Affiliate Marketing
100 products $30 avg 5 ads
Software microsoft software digital licenses Shopify Inbox Judge.me Product Reviews App
35 products $28 avg 27 ads
Software psd templates editable text effects
68 products $224 avg 5 ads
Arts & Entertainment Software royalty-free sample packs hip-hop sample packs UpPromote Affiliate Marketing Judge.me Product Reviews App
Sparvol United States
14 products $69 avg 5 ads
Software presets timelines UpPromote Affiliate Marketing Essential Announcement Bar
25 products $146 avg
Software davinci resolve dctl plugins UpPromote Affiliate Marketing SEOWILL ‑ 404 Link Redirect

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FAQ

How many Shopify Software Tools stores are there?

We currently track 1,584 active Shopify stores in the Software Tools segment.

Are Shopify Software Tools stores growing?

Yes. In the last 30 days, 214 new stores were indexed in the Software Tools segment, showing a 14% monthly growth rate.

What is the average product price in Shopify Software Tools stores?

Among stores with pricing data, the average listed price is about $478, with the most common pricing band at Under $25.

What apps are most popular for Shopify Software Tools stores?

The top apps are Judge.me Product Reviews App, Shopify Inbox, Klaviyo: Email Marketing & SMS. The complete ranked list is in the Popular Apps section on this page.

How often is the data updated?

The data is updated weekly. Most store records are refreshed within a few days of any change.

Can I export the data?

Yes. All paid plans include CSV exports. You can use the data for lead generation, market research, and competitor analysis.