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Shopify subcategory analytics
Subcategory
Updated June 15, 2026
Shopify

1,576 Shopify Software Tools Stores: Stats & Market Data (2026)

1,576 active Shopify stores fall into the Software Tools segment, with 79 newly added in the last 30 days. Among stores with catalog data, the most common product count range is 10-49, with prices typically in the Under $25 range. The leading categories are Software, Electronics, Education & Courses. 50% maintain social media profiles — Instagram leads — and 5% run Meta ad campaigns.

50%
Social media
5%
Meta ads
57%
Contact info
Total Stores
1,576
Active Shopify stores
New (30d)
79
Newly added in the last 30 days
Avg. Products
430
Among 1,383 stores with catalog data
Avg. Price
$512
Among 1,324 stores with pricing data

Growth trend

Stores newly indexed each month over the past 12 months

205 102 0
Jul
Aug
Sep
Oct
Nov
Dec
Jan
Feb
Mar
Apr
May
Jun

79 new stores were added in the past 30 days (5% of the total). Growth has slowed, but new stores are still opening. This is below the Shopify average of 20%.

Products & categories

How many products stores carry, plus category breakdown.

1-9 367 · 27%
10-49 521 · 38%
50-199 290 · 21%
200-999 130 · 9%
1k-4.9k 51 · 4%
5k+ 24 · 2%
Category coverage

Categories are non-exclusive -- a store can belong to more than one category, so percentages may add up to more than 100%.

Software
100% coverage
Electronics
16% coverage
Education & Courses
5% coverage
Business & Industrial
3% coverage
Books & Literature
2% coverage
Arts & Entertainment
2% coverage
Hardware
2% coverage
Toys & Games
1% coverage
Office Supplies
1% coverage
Apparel & Accessories
1% coverage
Health
1% coverage
Vehicles & Parts
1% coverage

Among stores with catalog data, most have smaller catalogs in the 10-49 product range. The average is higher at 430 because some stores carry much larger inventories. The strongest country concentrations are United States, United Kingdom, Germany.

Pricing & currencies

How products are priced, plus the currencies stores list in.

Under $25 293 · 22%
$25-$49 269 · 20%
$50-$99 202 · 15%
$100-$199 148 · 11%
$200-$499 166 · 13%
$500+ 246 · 19%
Store currencies
USD 813 EUR 283 GBP 106 INR 51 CAD 47 AUD 32 BRL 27 ZAR 21

Among stores with pricing data, the most common price range is Under $25. The average is higher at $512 because some stores price much higher, pulling it up. That's above the Shopify average of $221.

Popular apps

The most popular are Judge.me Product Reviews App, Shopify Inbox, Klaviyo: Email Marketing & SMS.

Social media platforms

Instagram (36%), Facebook (35%), YouTube (23%).

Instagram
36%
Facebook
35%
YouTube
23%
Twitter / X
19%
LinkedIn
13%
TikTok
11%
Pinterest
4%

Social media adoption is strong at 50%, and 5% of stores run Meta ad campaigns. That's 9 percentage points below the Shopify average of 59%.

Marketing & analytics tools

Google Analytics (40%), Google Tag Manager (12%), Google Ads (6%).

Google Analytics
40%
Google Tag Manager
12%
Google Ads
6%
Facebook Pixel
3%
TikTok Pixel
1%
Pinterest Pixel
0%

Popular themes

The most used are Dawn, Debut, Horizon.

Dawn 21% Debut 7% Horizon 7% Refresh 3% Spotlight 2% Warehouse 2% Empire 1% Impact 1%

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Representative stores

A varied sample - weighted by data completeness, refreshed daily

42 products $110 avg 2 ads
Software
917Graphics United States
31 products $81 avg 2 ads
Software Digital Products
12 products $24 avg 1 ads
Software Graphic Design
26 products $13 avg 4 ads
Software Software
269 products $33 avg 2 ads
Business & Industrial Software Education & Courses BUCKS Currency Converter PRO++ Judge.me Product Reviews App
Libro Digital Argentina
7 products $9 avg 2 ads
Software
62 products $717 avg 1 ads
Software PC ‑ Custom Product Options
Revino United States
19 products $36 avg 16 ads
Software Kaching Bundles App & Upsells Microsoft Clarity: AI Insights
28 products $17 avg
Software Music Printful: Print on Demand
134 products $44 avg
Electronics Software Apparel & Accessories T-Shirts Bundler ‑ Product Bundles App 404/301 SC Easy URL Redirects
13 products $550 avg
Software
Exploit Pack Netherlands
8 products $2144 avg
Software

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FAQ

How many Shopify Software Tools stores are there?

We currently track 1,576 active Shopify stores in the Software Tools segment.

Are Shopify Software Tools stores growing?

Yes. In the last 30 days, 79 new stores were indexed in the Software Tools segment, showing a 5% monthly growth rate.

What is the average product price in Shopify Software Tools stores?

Among stores with pricing data, the average listed price is about $512, with the most common pricing band at Under $25.

What apps are most popular for Shopify Software Tools stores?

The top apps are Judge.me Product Reviews App, Shopify Inbox, Klaviyo: Email Marketing & SMS. The complete ranked list is in the Popular Apps section on this page.

How often is the data updated?

The data is updated weekly. Most store records are refreshed within a few days of any change.

Can I export the data?

Yes. All paid plans include CSV exports. You can use the data for lead generation, market research, and competitor analysis.