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Shopify subcategory analytics
Subcategory
Updated Apr 27, 2026
Shopify

1,433 Shopify Software Tools Stores: Stats & Market Data (2026)

1,433 active Shopify stores fall into the Software Tools segment, with 215 newly added in the last 30 days. Among stores with catalog data, the most common product count range is 10-49, with prices typically in the Under $25 range. The leading categories are Software, Electronics, Education & Courses. 47% maintain social media profiles — Facebook leads — and 7% run Meta ad campaigns.

47%
Social media
7%
Meta ads
51%
Contact info
Total Stores
1,433
Active Shopify stores
New (30d)
215
Newly added in the last 30 days
Avg. Products
318
Among 1,212 stores with catalog data
Avg. Price
$476
Among 1,153 stores with pricing data

Growth trend

Stores newly indexed each month over the past 12 months

205 102 0
May
Jun
Jul
Aug
Sep
Oct
Nov
Dec
Jan
Feb
Mar
Apr

215 new stores were added in the past 30 days (15% of the total), showing steady growth.

Products & categories

How many products stores carry, plus category breakdown.

1-9 425 · 35%
10-49 448 · 37%
50-199 204 · 17%
200-999 85 · 7%
1k-4.9k 33 · 3%
5k+ 17 · 1%
Category coverage

Categories are non-exclusive -- a store can belong to more than one category, so percentages may add up to more than 100%.

Software
100% coverage
Electronics
13% coverage
Education & Courses
5% coverage
Business & Industrial
3% coverage
Arts & Entertainment
2% coverage
Books & Literature
1% coverage
Hardware
1% coverage
Toys & Games
1% coverage
Apparel & Accessories
1% coverage
Office Supplies
1% coverage
Health 7 Celebrations & Gifts 5

Among stores with catalog data, most have smaller catalogs in the 10-49 product range. The average is higher at 318 because some stores carry much larger inventories. That's smaller than the Shopify average of 447. The strongest country concentrations are United States, India, United Kingdom.

Pricing & currencies

How products are priced, plus the currencies stores list in.

Under $25 285 · 25%
$25-$49 239 · 21%
$50-$99 178 · 15%
$100-$199 123 · 11%
$200-$499 139 · 12%
$500+ 189 · 16%
Store currencies
USD 732 EUR 245 GBP 93 INR 58 CAD 45 AUD 31 BRL 23 ARS 17

Among stores with pricing data, the most common price range is Under $25. The average is higher at $476 because some stores price much higher, pulling it up. That's above the Shopify average of $212.

Popular apps

The most popular are UpPromote Affiliate Marketing, Klaviyo: Email Marketing & SMS, Printful: Print on Demand.

Social media platforms

Facebook (33%), Instagram (33%), YouTube (21%).

Facebook
33%
Instagram
33%
YouTube
21%
Twitter / X
17%
LinkedIn
12%
TikTok
10%
Pinterest
4%

About 47% of stores maintain social media profiles and 7% run Meta ads — moderate marketing investment overall. That's 14 percentage points below the Shopify average of 61%.

Marketing & analytics tools

Google Analytics (33%), Google Tag Manager (10%), Google Ads (6%).

Google Analytics
33%
Google Tag Manager
10%
Google Ads
6%
Facebook Pixel
3%
TikTok Pixel
1%

Popular themes

The most used are Dawn, Debut, Horizon.

Dawn 22% Debut 7% Horizon 7% Refresh 3% Spotlight 2% Impact 1% Sense 1% Warehouse 1%

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Representative stores

A varied sample — weighted by data completeness, refreshed daily

18 products $94 avg 11 ads
Software music production plugins mastering plugin bundle Affiliatly Affiliate Marketing Upsell.com ‑ ReConvert Upsell
85 products $83 avg 1 ads
Electronics Software flight simulator add-ons prodesk sim UpPromote Affiliate Marketing
13 products $20 avg 14 ads
Software afrobeats vocal presets vocal presets fl studio
5 products $3 avg 3 ads
Software capcut pro pc capcut download windows
40 products $49 avg 1 ads
Software Education & Courses digital products software bundles
158 products $14 avg 6 ads
Software lightroom presets photography presets Klaviyo: Email Marketing & SMS Brevo PushOwl: Email,Push,SMS
100 products $30 avg 4 ads
Software microsoft software digital licenses
12 products $59 avg 16 ads
Software instagram followers service buy instagram likes
5 products $110 avg 3 ads
Electronics Software offline ai air-gapped
38 products $60 avg 20 ads
Software Arts & Entertainment plugins drum samples
11 products $73 avg 18 ads
Software music production plugins
19 products $1474 avg 16 ads
Electronics Software 3d scanner hardware 3d scanning software Wyllo

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FAQ

How many Shopify Software Tools stores are there?

We currently track 1,433 active Shopify stores in the Software Tools segment.

Are Shopify Software Tools stores growing?

Yes. In the last 30 days, 215 new stores were indexed in the Software Tools segment, showing a 15% monthly growth rate.

What is the average product price in Shopify Software Tools stores?

Among stores with pricing data, the average listed price is about $476, with the most common pricing band at Under $25.

What apps are most popular for Shopify Software Tools stores?

The top apps are UpPromote Affiliate Marketing, Klaviyo: Email Marketing & SMS, Printful: Print on Demand. The complete ranked list is in the Popular Apps section on this page.

How often is the data updated?

The data is updated weekly. Most store records are refreshed within a few days of any change.

Can I export the data?

Yes. All paid plans include CSV exports. You can use the data for lead generation, market research, and competitor analysis.