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Shopify subcategory analytics
Subcategory
Updated May 18, 2026
Shopify

2,786 Shopify SaaS & Subscriptions Stores: Stats & Market Data (2026)

2,786 active Shopify stores fall into the SaaS & Subscriptions segment, with 425 newly added in the last 30 days. Among stores with catalog data, the most common product count range is 1-9, with prices typically in the Under $25 range. The leading categories are Software, Electronics, Business & Industrial. 42% maintain social media profiles — Instagram leads — and 4% run Meta ad campaigns.

42%
Social media
4%
Meta ads
48%
Contact info
Total Stores
2,786
Active Shopify stores
New (30d)
425
Newly added in the last 30 days
Avg. Products
208
Among 2,352 stores with catalog data
Avg. Price
$531
Among 2,241 stores with pricing data

Growth trend

Stores newly indexed each month over the past 12 months

344 172 0
Jun
Jul
Aug
Sep
Oct
Nov
Dec
Jan
Feb
Mar
Apr
May

425 new stores were added in the past 30 days (15% of the total), showing steady growth. This is below the Shopify average of 35%.

Products & categories

How many products stores carry, plus category breakdown.

1-9 1,110 · 47%
10-49 732 · 31%
50-199 322 · 14%
200-999 133 · 6%
1k-4.9k 34 · 1%
5k+ 21 · 1%
Category coverage

Categories are non-exclusive -- a store can belong to more than one category, so percentages may add up to more than 100%.

Software
100% coverage
Electronics
7% coverage
Business & Industrial
2% coverage
Education & Courses
1% coverage
Hardware
1% coverage
Health
1% coverage
Apparel & Accessories 9 Home & Garden 7 Books & Literature 5 Office Supplies 5 Celebrations & Gifts 4 Jewelry & Watches 4

Among stores with catalog data, most have smaller catalogs in the 1-9 product range. The average is higher at 208 because some stores carry much larger inventories. That's smaller than the Shopify average of 440. The strongest country concentrations are United States, India, United Kingdom.

Pricing & currencies

How products are priced, plus the currencies stores list in.

Under $25 550 · 25%
$25-$49 418 · 19%
$50-$99 347 · 15%
$100-$199 273 · 12%
$200-$499 252 · 11%
$500+ 401 · 18%
Store currencies
USD 1,432 EUR 464 GBP 163 INR 110 CAD 104 AUD 65 MXN 35 BRL 31

Among stores with pricing data, the most common price range is Under $25. The average is higher at $531 because some stores price much higher, pulling it up. That's above the Shopify average of $217.

Popular apps

The most popular are Judge.me Product Reviews App, Klaviyo: Email Marketing & SMS, Shopify Inbox.

Social media platforms

Instagram (30%), Facebook (26%), YouTube (16%).

Instagram
30%
Facebook
26%
YouTube
16%
Twitter / X
14%
LinkedIn
10%
TikTok
9%
Pinterest
3%

About 42% of stores maintain social media profiles and 4% run Meta ads — moderate marketing investment overall. That's 17 percentage points below the Shopify average of 59%.

Marketing & analytics tools

Google Analytics (31%), Google Tag Manager (11%), Google Ads (4%).

Google Analytics
31%
Google Tag Manager
11%
Google Ads
4%
Facebook Pixel
3%
TikTok Pixel
1%
Pinterest Pixel
0%

Popular themes

The most used are Dawn, Debut, Horizon.

Dawn 24% Debut 9% Horizon 7% Refresh 4% Sense 2% Spotlight 2% Ride 2% Narrative 1%

Need store-level data?

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Representative stores

A varied sample - weighted by data completeness, refreshed daily

37 products $512 avg 155 ads
Education & Courses Software music promotion social media growth Rebuy Personalization Engine
45 products $205 avg 17 ads
Software ai note taker meeting transcription UpPromote Affiliate Marketing Weglot: AI & Human Translate
20 products $62 avg 9 ads
Software video editing visual effects UpPromote Affiliate Marketing Shopify Inbox
12 products $24 avg 13 ads
Software digital products online courses
18 products $21 avg 13 ads
Software ai prompt engineering AfterShip Email Marketing,SMS Privy ‑ Email, SMS & Pop Ups
25 products $107 avg 1 ads
Software microsoft software digital downloads Fera Product Reviews App TrustedSite ‑ Trust Badges
9 products $7 avg 1 ads
Software digital products software services Releasit COD Form & Upsells
17 products $48 avg 15 ads
Software xbox game pass game pass ultimate GSC Countdown Timer Bar Hoppy Free Shipping Bar Upsell
6 products $192 avg 3 ads
Software digital download software BUCKS Currency Converter PRO++ PageFly Landing Page Builder
JAK STORE Colombia
114 products $150 avg 4 ads
Software vpn software security software Essential Announcement Bar Judge.me Product Reviews App
6 products $5 avg 2 ads
Software digital marketing tool business software
50 products $318 avg 2 ads
Hardware Software laser training shooting simulator Shopify Inbox Judge.me Product Reviews App

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FAQ

How many Shopify SaaS & Subscriptions stores are there?

We currently track 2,786 active Shopify stores in the SaaS & Subscriptions segment.

Are Shopify SaaS & Subscriptions stores growing?

Yes. In the last 30 days, 425 new stores were indexed in the SaaS & Subscriptions segment, showing a 15% monthly growth rate.

What is the average product price in Shopify SaaS & Subscriptions stores?

Among stores with pricing data, the average listed price is about $531, with the most common pricing band at Under $25.

What apps are most popular for Shopify SaaS & Subscriptions stores?

The top apps are Judge.me Product Reviews App, Klaviyo: Email Marketing & SMS, Shopify Inbox. The complete ranked list is in the Popular Apps section on this page.

How often is the data updated?

The data is updated weekly. Most store records are refreshed within a few days of any change.

Can I export the data?

Yes. All paid plans include CSV exports. You can use the data for lead generation, market research, and competitor analysis.