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Shopify subcategory analytics
Subcategory
Updated June 8, 2026
Shopify

2,760 Shopify SaaS & Subscriptions Stores: Stats & Market Data (2026)

2,760 active Shopify stores fall into the SaaS & Subscriptions segment, with 117 newly added in the last 30 days. Among stores with catalog data, the most common product count range is 1-9, with prices typically in the Under $25 range. The leading categories are Software, Electronics, Business & Industrial. 43% maintain social media profiles — Instagram leads — and 4% run Meta ad campaigns.

43%
Social media
4%
Meta ads
50%
Contact info
Total Stores
2,760
Active Shopify stores
New (30d)
117
Newly added in the last 30 days
Avg. Products
218
Among 2,333 stores with catalog data
Avg. Price
$527
Among 2,225 stores with pricing data

Growth trend

Stores newly indexed each month over the past 12 months

330 165 0
Jul
Aug
Sep
Oct
Nov
Dec
Jan
Feb
Mar
Apr
May
Jun

117 new stores were added in the past 30 days (4% of the total). Growth has slowed, but new stores are still opening. This is below the Shopify average of 22%.

Products & categories

How many products stores carry, plus category breakdown.

1-9 1,062 · 46%
10-49 750 · 32%
50-199 325 · 14%
200-999 137 · 6%
1k-4.9k 36 · 2%
5k+ 23 · 1%
Category coverage

Categories are non-exclusive -- a store can belong to more than one category, so percentages may add up to more than 100%.

Software
100% coverage
Electronics
7% coverage
Business & Industrial
2% coverage
Education & Courses
1% coverage
Hardware
1% coverage
Health
1% coverage
Apparel & Accessories 9 Home & Garden 7 Books & Literature 5 Office Supplies 5 Celebrations & Gifts 4 Jewelry & Watches 4

Among stores with catalog data, most have smaller catalogs in the 1-9 product range. The average is higher at 218 because some stores carry much larger inventories. That's smaller than the Shopify average of 438. The strongest country concentrations are United States, United Kingdom, Germany.

Pricing & currencies

How products are priced, plus the currencies stores list in.

Under $25 531 · 24%
$25-$49 424 · 19%
$50-$99 330 · 15%
$100-$199 275 · 12%
$200-$499 265 · 12%
$500+ 400 · 18%
Store currencies
USD 1,433 EUR 452 GBP 162 CAD 104 INR 99 AUD 67 MXN 37 BRL 31

Among stores with pricing data, the most common price range is Under $25. The average is higher at $527 because some stores price much higher, pulling it up. That's above the Shopify average of $219.

Popular apps

The most popular are Judge.me Product Reviews App, Shopify Inbox, Klaviyo: Email Marketing & SMS.

Social media platforms

Instagram (31%), Facebook (27%), YouTube (16%).

Instagram
31%
Facebook
27%
YouTube
16%
Twitter / X
15%
LinkedIn
11%
TikTok
9%
Pinterest
3%

About 43% of stores maintain social media profiles and 4% run Meta ads — moderate marketing investment overall. That's 16 percentage points below the Shopify average of 59%.

Marketing & analytics tools

Google Analytics (33%), Google Tag Manager (11%), Google Ads (5%).

Google Analytics
33%
Google Tag Manager
11%
Google Ads
5%
Facebook Pixel
4%
TikTok Pixel
1%
Pinterest Pixel
0%

Popular themes

The most used are Dawn, Debut, Horizon.

Dawn 23% Debut 9% Horizon 7% Refresh 4% Sense 2% Spotlight 2% Ride 2% Narrative 1%

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Representative stores

A varied sample - weighted by data completeness, refreshed daily

100 products $30 avg 1 ads
Software microsoft software digital licenses Shopify Inbox Judge.me Product Reviews App
39 products $1639 avg 10 ads
Sporting Goods Software all-in-one home gym smart home gym Bundler ‑ Product Bundles App CartBot: Gift with purchase
512 products $39 avg 5 ads
Software software subscriptions Zapiet ‑ Pickup + Delivery Instafeed ‑ Instagram Feed
35 products $477 avg 24 ads
Education & Courses Software music promotion social media growth Attentive: AI‑led Email &SMS Avada AI SEO Suite Optimizer
15 products $80 avg 5 ads
Software presets timelines UpPromote Affiliate Marketing Essential Announcement Bar
508 products $63 avg 46 ads
Software digital pack software subscription Fontify: Google & Custom Fonts Releasit COD Form & Upsells
19 products $17 avg 9 ads
Electronics Software Office Supplies antivirus laptop Hulk Contact Us Form XO Insert Code
23 products $261 avg 7 ads
Software klaviyo expert shopify klaviyo Klaviyo: Email Marketing & SMS
80 products $28 avg 1 ads
Software game cheats undetected cheats Aimerce First‑Party Pixel BUCKS Currency Converter PRO++
6 products $35 avg 20 ads
Software automation tools no-code Kaching CartDrawer Cart Upsell Microsoft Clarity: AI Insights
8 products $22 avg 4 ads
Software n8n workflows automation tools GemPages Landing Page Builder
6 products $192 avg 3 ads
Software digital download software BUCKS Currency Converter PRO++ PageFly Landing Page Builder

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FAQ

How many Shopify SaaS & Subscriptions stores are there?

We currently track 2,760 active Shopify stores in the SaaS & Subscriptions segment.

Are Shopify SaaS & Subscriptions stores growing?

Yes. In the last 30 days, 117 new stores were indexed in the SaaS & Subscriptions segment, showing a 4% monthly growth rate.

What is the average product price in Shopify SaaS & Subscriptions stores?

Among stores with pricing data, the average listed price is about $527, with the most common pricing band at Under $25.

What apps are most popular for Shopify SaaS & Subscriptions stores?

The top apps are Judge.me Product Reviews App, Shopify Inbox, Klaviyo: Email Marketing & SMS. The complete ranked list is in the Popular Apps section on this page.

How often is the data updated?

The data is updated weekly. Most store records are refreshed within a few days of any change.

Can I export the data?

Yes. All paid plans include CSV exports. You can use the data for lead generation, market research, and competitor analysis.