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Shopify subcategory analytics
Subcategory
Updated Apr 27, 2026
Shopify

2,735 Shopify SaaS & Subscriptions Stores: Stats & Market Data (2026)

2,735 active Shopify stores fall into the SaaS & Subscriptions segment, with 394 newly added in the last 30 days. Among stores with catalog data, the most common product count range is 1-9, with prices typically in the Under $25 range. The leading categories are Software, Electronics, Business & Industrial. 41% maintain social media profiles — Instagram leads — and 6% run Meta ad campaigns.

41%
Social media
6%
Meta ads
45%
Contact info
Total Stores
2,735
Active Shopify stores
New (30d)
394
Newly added in the last 30 days
Avg. Products
144
Among 2,284 stores with catalog data
Avg. Price
$532
Among 2,171 stores with pricing data

Growth trend

Stores newly indexed each month over the past 12 months

362 181 0
May
Jun
Jul
Aug
Sep
Oct
Nov
Dec
Jan
Feb
Mar
Apr

394 new stores were added in the past 30 days (14% of the total), showing steady growth.

Products & categories

How many products stores carry, plus category breakdown.

1-9 1,186 · 52%
10-49 687 · 30%
50-199 266 · 12%
200-999 105 · 5%
1k-4.9k 26 · 1%
5k+ 14 · 1%
Category coverage

Categories are non-exclusive -- a store can belong to more than one category, so percentages may add up to more than 100%.

Software
100% coverage
Electronics
7% coverage
Business & Industrial
2% coverage
Education & Courses
1% coverage
Health
1% coverage
Hardware
1% coverage
Apparel & Accessories 7 Home & Garden 5 Office Supplies 5 Books & Literature 4 Sporting Goods 4 Beauty & Cosmetics 3

Among stores with catalog data, most have smaller catalogs in the 1-9 product range. The average is higher at 144 because some stores carry much larger inventories. That's smaller than the Shopify average of 448. The strongest country concentrations are United States, India, United Kingdom.

Pricing & currencies

How products are priced, plus the currencies stores list in.

Under $25 562 · 26%
$25-$49 405 · 19%
$50-$99 347 · 16%
$100-$199 241 · 11%
$200-$499 252 · 12%
$500+ 364 · 17%
Store currencies
USD 1,407 EUR 449 GBP 159 INR 113 CAD 103 AUD 61 MXN 36 ARS 31

Among stores with pricing data, the most common price range is Under $25. The average is higher at $532 because some stores price much higher, pulling it up. That's above the Shopify average of $212.

Popular apps

The most popular are Seal Subscriptions App, Klaviyo: Email Marketing & SMS, UpPromote Affiliate Marketing.

Social media platforms

Instagram (29%), Facebook (26%), YouTube (15%).

Instagram
29%
Facebook
26%
YouTube
15%
Twitter / X
14%
LinkedIn
9%
TikTok
8%
Pinterest
3%

About 41% of stores maintain social media profiles and 6% run Meta ads — moderate marketing investment overall. That's 21 percentage points below the Shopify average of 62%.

Marketing & analytics tools

Google Analytics (28%), Google Tag Manager (11%), Google Ads (4%).

Google Analytics
28%
Google Tag Manager
11%
Google Ads
4%
Facebook Pixel
3%
TikTok Pixel
1%
Pinterest Pixel
0%

Popular themes

The most used are Dawn, Debut, Horizon.

Dawn 23% Debut 9% Horizon 8% Refresh 4% Sense 2% Spotlight 2% Ride 2% Narrative 1%

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Representative stores

A varied sample — weighted by data completeness, refreshed daily

75 products $27 avg 7 ads
Software software licences microsoft activation
8 products $158 avg 7 ads
Electronics Software ai note taker meeting transcription Lucky Orange Heatmaps & Replay
35 products $3002 avg 1 ads
Software cybersecurity antivirus
82 products $17 avg 1 ads
Software windows license microsoft office
10 products $1078 avg 11 ads
Software email flows email pop-up
FAV. Netherlands
37 products $57 avg 1 ads
Software software digital
19 products $17 avg 2 ads
Electronics Software Office Supplies antivirus laptop Hulk Contact Us Form
123 products $125 avg 10 ads
Software lifetime software deals growth hacking tools
ExcelSheets United States
29 products $30 avg 29 ads
Software business tools productivity sheets
303 products $9 avg 5 ads
Software digital-downloads plr
Whisply United States
63 products $34 avg 538 ads
Software ai productivity software ai tools software

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FAQ

How many Shopify SaaS & Subscriptions stores are there?

We currently track 2,735 active Shopify stores in the SaaS & Subscriptions segment.

Are Shopify SaaS & Subscriptions stores growing?

Yes. In the last 30 days, 394 new stores were indexed in the SaaS & Subscriptions segment, showing a 14% monthly growth rate.

What is the average product price in Shopify SaaS & Subscriptions stores?

Among stores with pricing data, the average listed price is about $532, with the most common pricing band at Under $25.

What apps are most popular for Shopify SaaS & Subscriptions stores?

The top apps are Seal Subscriptions App, Klaviyo: Email Marketing & SMS, UpPromote Affiliate Marketing. The complete ranked list is in the Popular Apps section on this page.

How often is the data updated?

The data is updated weekly. Most store records are refreshed within a few days of any change.

Can I export the data?

Yes. All paid plans include CSV exports. You can use the data for lead generation, market research, and competitor analysis.