2,617 Shopify SaaS & Subscriptions Stores: Stats & Market Data (2026)
2,617 active Shopify stores fall into the SaaS & Subscriptions segment, with 71 newly added in the last 30 days. Among stores with catalog data, the most common product count range is 1-9, with prices typically in the Under $25 range. The leading categories are Software, Electronics, Business & Industrial. 43% maintain social media profiles — Instagram leads — and 4% run Meta ad campaigns.
Growth trend
Stores newly indexed each month over the past 12 months
71 new stores were added in the past 30 days (3% of the total). Growth has slowed, but new stores are still opening. This is below the Shopify average of 19%.
Products & categories
How many products stores carry, plus category breakdown.
Categories are non-exclusive -- a store can belong to more than one category, so percentages may add up to more than 100%.
Apparel & Accessories 7 Home & Garden 7 Books & Literature 5 Office Supplies 5 Celebrations & Gifts 4 Sporting Goods 4Among stores with catalog data, most have smaller catalogs in the 1-9 product range. The average is higher at 199 because some stores carry much larger inventories. That's smaller than the Shopify average of 408. The strongest country concentrations are United States, United Kingdom, Germany.
Pricing & currencies
How products are priced, plus the currencies stores list in.
Among stores with pricing data, the most common price range is Under $25. The average is higher at $525 because some stores price much higher, pulling it up. That's above the Shopify average of $218.
Popular apps
The most popular are Judge.me Product Reviews App, Shopify Inbox, Klaviyo: Email Marketing & SMS.
Marketing & analytics tools
Google Analytics (33%), Google Tag Manager (11%), Google Ads (4%).
Popular themes
The most used are Dawn, Debut, Horizon.
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Start Free TrialRepresentative stores
A varied sample - weighted by data completeness, refreshed daily
Elevar Conversion Tracking
Klaviyo: Email Marketing & SMS
BUCKS Currency Converter PRO++
GSC Countdown Timer Bar
UpPromote Affiliate Marketing
Gorgias: AI, Helpdesk & Chat
Honeycomb Upsell & Cross Sell
Klaviyo: Email Marketing & SMS
Klaviyo: Email Marketing & SMS
Loox ‑ Product Reviews App
Hulk Contact Us Form
XO Insert Code
404/301 SC Easy URL Redirects
Essential Announcement Bar
Hotjar Install
Upsell.com ‑ ReConvert Upsell
CAPI Facebook Pixel Meta API
Frequently Bought Together CBB
CK: Abandoned cart on WhatsApp
Google & YouTube
UpPromote Affiliate Marketing
BUCKS Currency Converter PRO++
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Start Free TrialFAQ
How many Shopify SaaS & Subscriptions stores are there?
We currently track 2,617 active Shopify stores in the SaaS & Subscriptions segment.
Are Shopify SaaS & Subscriptions stores growing?
Yes. In the last 30 days, 71 new stores were indexed in the SaaS & Subscriptions segment, showing a 3% monthly growth rate.
What is the average product price in Shopify SaaS & Subscriptions stores?
Among stores with pricing data, the average listed price is about $525, with the most common pricing band at Under $25.
What apps are most popular for Shopify SaaS & Subscriptions stores?
The top apps are Judge.me Product Reviews App, Shopify Inbox, Klaviyo: Email Marketing & SMS. The complete ranked list is in the Popular Apps section on this page.
How often is the data updated?
The data is updated weekly. Most store records are refreshed within a few days of any change.
Can I export the data?
Yes. All paid plans include CSV exports. You can use the data for lead generation, market research, and competitor analysis.
Social media platforms
Instagram (31%), Facebook (27%), YouTube (16%).
About 43% of stores maintain social media profiles and 4% run Meta ads — moderate marketing investment overall. That's 13 percentage points below the Shopify average of 56%.