1,520 Shopify Digital products Stores: Stats & Market Data (2026)
1,520 active Shopify stores fall into the Digital products segment, with 104 newly added in the last 30 days. Among stores with catalog data, the most common product count range is 10-49, with prices typically in the Under $25 range. The leading categories are Software, Education & Courses, Arts & Entertainment. 51% maintain social media profiles — Instagram leads — and 4% run Meta ad campaigns.
Growth trend
Stores newly indexed each month over the past 12 months
104 new stores were added in the past 30 days (7% of the total), showing steady growth. This is below the Shopify average of 22%.
Products & categories
How many products stores carry, plus category breakdown.
Categories are non-exclusive -- a store can belong to more than one category, so percentages may add up to more than 100%.
Among stores with catalog data, most have smaller catalogs in the 10-49 product range. The average is higher at 236 because some stores carry much larger inventories. That's smaller than the Shopify average of 439. The strongest country concentrations are United States, United Kingdom, Germany.
Pricing & currencies
How products are priced, plus the currencies stores list in.
Among stores with pricing data, the most common price range is Under $25. The average is higher at $133 because some stores price much higher, pulling it up. That's below the Shopify average of $219.
Popular apps
The most popular are Judge.me Product Reviews App, Klaviyo: Email Marketing & SMS, Shopify Inbox.
Marketing & analytics tools
Google Analytics (24%), Google Tag Manager (4%), Google Ads (3%).
Popular themes
The most used are Dawn, Horizon, Sense.
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Start Free TrialRepresentative stores
A varied sample - weighted by data completeness, refreshed daily
GemPages Landing Page Builder
Omnisend Email Marketing & SMS
Klaviyo: Email Marketing & SMS
Loox ‑ Product Reviews App
Judge.me Product Reviews App
PageFly Landing Page Builder
UpPromote Affiliate Marketing
EG Auto Add to Cart Free Gift
Fontify: Google & Custom Fonts
Releasit COD Form & Upsells
Kaching Bundles App & Upsells
Klaviyo: Email Marketing & SMS
Loox ‑ Product Reviews App
Lucky Orange Heatmaps & Replay
Judge.me Product Reviews App
Klaviyo: Email Marketing & SMS
Blockify Fraud Filter, Blocker
Product Recommendation Quiz
UpPromote Affiliate Marketing
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Start Free TrialFAQ
How many Shopify Digital products stores are there?
We currently track 1,520 active Shopify stores in the Digital products segment.
Are Shopify Digital products stores growing?
Yes. In the last 30 days, 104 new stores were indexed in the Digital products segment, showing a 7% monthly growth rate.
What is the average product price in Shopify Digital products stores?
Among stores with pricing data, the average listed price is about $133, with the most common pricing band at Under $25.
What apps are most popular for Shopify Digital products stores?
The top apps are Judge.me Product Reviews App, Klaviyo: Email Marketing & SMS, Shopify Inbox. The complete ranked list is in the Popular Apps section on this page.
How often is the data updated?
The data is updated weekly. Most store records are refreshed within a few days of any change.
Can I export the data?
Yes. All paid plans include CSV exports. You can use the data for lead generation, market research, and competitor analysis.
Social media platforms
Instagram (45%), Facebook (30%), TikTok (20%).
Social media adoption is strong at 51%, and 4% of stores run Meta ad campaigns. That's 8 percentage points below the Shopify average of 59%.