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Shopify subcategory analytics
Subcategory
Updated Apr 6, 2026
Shopify

1,272 Shopify Software Tools Stores: Stats & Market Data (2026)

1,272 active Shopify stores fall into the Software Tools segment, with 103 newly added in the last 30 days. Among stores with catalog data, the most common product count range is 1-9, with prices typically in the Under $25 range. The leading categories are Software, Electronics, Education & Courses. 49% maintain social media profiles — Facebook leads — and 9% run Meta ad campaigns.

49%
Social media
9%
Meta ads
53%
Contact info
Total Stores
1,272
Active Shopify stores
New (30d)
103
Newly added in the last 30 days
Avg. Products
269
Among 1,047 stores with catalog data
Avg. Price
$431
Among 989 stores with pricing data

Growth trend

Stores newly indexed each month over the past 12 months

107 53 0
May
Jun
Jul
Aug
Sep
Oct
Nov
Dec
Jan
Feb
Mar
Apr

103 new stores were added in the past 30 days (8% of the total), showing steady growth.

Products & categories

How many products stores carry, plus category breakdown.

1-9 406 · 39%
10-49 372 · 36%
50-199 171 · 16%
200-999 65 · 6%
1k-4.9k 21 · 2%
5k+ 12 · 1%
Category coverage

Categories are non-exclusive -- a store can belong to more than one category, so percentages may add up to more than 100%.

Software
100% coverage
Electronics
12% coverage
Education & Courses
4% coverage
Business & Industrial
3% coverage
Arts & Entertainment
2% coverage
Hardware
1% coverage
Books & Literature
1% coverage
Toys & Games
1% coverage
Office Supplies
1% coverage
Apparel & Accessories 6 Health 6 Celebrations & Gifts 5

Among stores with catalog data, most have smaller catalogs in the 1-9 product range. The average is higher at 269 because some stores carry much larger inventories. That's smaller than the Shopify average of 451. The strongest country concentrations are United States, India, United Kingdom.

Pricing & currencies

How products are priced, plus the currencies stores list in.

Under $25 238 · 24%
$25-$49 200 · 20%
$50-$99 155 · 16%
$100-$199 114 · 12%
$200-$499 116 · 12%
$500+ 166 · 17%
Store currencies
USD 656 EUR 214 GBP 78 INR 57 CAD 40 AUD 26 ARS 19 BRL 17

Among stores with pricing data, the most common price range is Under $25. The average is higher at $431 because some stores price much higher, pulling it up. That's above the Shopify average of $204.

Popular apps

The most popular are UpPromote Affiliate Marketing, Printful: Print on Demand, Klaviyo: Email Marketing & SMS.

Social media platforms

Facebook (34%), Instagram (33%), YouTube (21%).

Facebook
34%
Instagram
33%
YouTube
21%
Twitter / X
17%
LinkedIn
11%
TikTok
9%
Pinterest
3%

About 49% of stores maintain social media profiles and 9% run Meta ads — moderate marketing investment overall. That's 17 percentage points below the Shopify average of 66%.

Marketing & analytics tools

Google Analytics (34%), Google Tag Manager (10%), Google Ads (5%).

Google Analytics
34%
Google Tag Manager
10%
Google Ads
5%
Facebook Pixel
3%
TikTok Pixel
1%

Popular themes

The most used are Dawn, Debut, Horizon.

Dawn 20% Debut 8% Horizon 7% Refresh 4% Spotlight 2% Impact 1% Sense 1% Supply 1%

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Representative stores

A varied sample — weighted by data completeness, refreshed daily

66 products $221 avg 35 ads
Arts & Entertainment Software royalty-free sample packs hip-hop sample packs UpPromote Affiliate Marketing
20 products $3 avg 4 ads
Education & Courses Books & Literature Software digital tools ebooks
75 products $27 avg 7 ads
Software software licences microsoft activation
157 products $14 avg 10 ads
Software lightroom presets photography presets Klaviyo: Email Marketing & SMS Brevo PushOwl: Email,Push,SMS
5 products $3 avg 2 ads
Software capcut pro pc capcut download windows
19 products $1474 avg 16 ads
Electronics Software 3d scanner hardware 3d scanning software Wyllo
15 products $31 avg 4 ads
Education & Courses Software digital bundles creator tools
Sooftpluse Morocco
26 products $55 avg 1 ads
Software digital products music production
6 products $4 avg 2 ads
Software digital products software store
4,639 products $157 avg 8 ads
Electronics Software Arts & Entertainment pro audio studio equipment
257 products $15 avg 5 ads
Software lightroom presets travel preset bundle Bundler ‑ Product Bundles App Upsell.com ‑ ReConvert Upsell
20 products $82 avg 4 ads
Education & Courses Software digital products affiliate marketing Printful: Print on Demand

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FAQ

How many Shopify Software Tools stores are there?

We currently track 1,272 active Shopify stores in the Software Tools segment.

Are Shopify Software Tools stores growing?

Yes. In the last 30 days, 103 new stores were indexed in the Software Tools segment, showing a 8% monthly growth rate.

What is the average product price in Shopify Software Tools stores?

Among stores with pricing data, the average listed price is about $431, with the most common pricing band at Under $25.

What apps are most popular for Shopify Software Tools stores?

The top apps are UpPromote Affiliate Marketing, Printful: Print on Demand, Klaviyo: Email Marketing & SMS. The complete ranked list is in the Popular Apps section on this page.

How often is the data updated?

The data is updated weekly. Most store records are refreshed within a few days of any change.

Can I export the data?

Yes. All paid plans include CSV exports. You can use the data for lead generation, market research, and competitor analysis.