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Topic
Updated Apr 6, 2026
Shopify

340 Shopify Apparel boutique Stores: Stats & Market Data (2026)

340 active Shopify stores fall into the Apparel boutique segment, with 36 newly added in the last 30 days. Among stores with catalog data, the most common product count range is 10-49, with prices typically in the $25-$49 range. The leading categories are Apparel & Accessories, Home & Garden, Jewelry & Watches. 59% maintain social media profiles — Instagram leads — and 10% run Meta ad campaigns.

59%
Social media
10%
Meta ads
44%
Contact info
Total Stores
340
Active Shopify stores
New (30d)
36
Newly added in the last 30 days
Avg. Products
328
Among 315 stores with catalog data
Avg. Price
$101
Among 301 stores with pricing data

Growth trend

Stores newly indexed each month over the past 12 months

38 19 0
May
Jun
Jul
Aug
Sep
Oct
Nov
Dec
Jan
Feb
Mar
Apr

36 new stores were added in the past 30 days (11% of the total), showing steady growth. This is above the Shopify average of 7%.

Products & categories

How many products stores carry, plus category breakdown.

1-9 69 · 22%
10-49 79 · 25%
50-199 78 · 25%
200-999 68 · 22%
1k-4.9k 19 · 6%
5k+ 2 · 1%
Category coverage

Categories are non-exclusive -- a store can belong to more than one category, so percentages may add up to more than 100%.

Apparel & Accessories
100% coverage
Home & Garden
1% coverage
Jewelry & Watches
1% coverage
Baby & Kids 1 Celebrations & Gifts 1 Office Supplies 1

Among stores with catalog data, most have smaller catalogs in the 10-49 product range. The average is higher at 328 because some stores carry much larger inventories. That's smaller than the Shopify average of 451. The strongest country concentrations are United States, India, United Kingdom.

Pricing & currencies

How products are priced, plus the currencies stores list in.

Under $25 62 · 21%
$25-$49 111 · 37%
$50-$99 58 · 19%
$100-$199 33 · 11%
$200-$499 25 · 8%
$500+ 12 · 4%
Store currencies
USD 178 EUR 52 GBP 19 INR 14 AUD 10 PKR 10 CAD 8 JPY 5

Among stores with pricing data, the most common price range is $25-$49. The average is higher at $101 because some stores price much higher, pulling it up. That's below the Shopify average of $204.

Popular apps

The most popular are Printful: Print on Demand, Klaviyo: Email Marketing & SMS, Conversion Bear Trust Badges.

Social media platforms

Instagram (54%), Facebook (35%), TikTok (14%).

Instagram
54%
Facebook
35%
TikTok
14%
Pinterest
9%
Twitter / X
6%
YouTube
6%
LinkedIn
1%

Social media adoption is strong at 59%, and 10% of stores run Meta ad campaigns. That's 6 percentage points below the Shopify average of 65%.

Marketing & analytics tools

Google Analytics (18%), Google Tag Manager (5%), Google Ads (3%).

Google Analytics
18%
Google Tag Manager
5%
Google Ads
3%
Facebook Pixel
2%
TikTok Pixel
1%

Popular themes

The most used are Dawn, Horizon, Debut.

Dawn 24% Horizon 7% Debut 5% Spotlight 4% Impulse 4% Prestige 3% Studio 3% Minimal 2%

Need store-level data?

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Representative stores

A varied sample — weighted by data completeness, refreshed daily

653 products $96 avg 3 ads
Apparel & Accessories men's clothing women's clothing
LaLuneDuCiel United States
717 products $67 avg 1 ads
Apparel & Accessories women's fashion clothing store UpPromote Affiliate Marketing AfterShip Email Marketing,SMS
Miazi Xchange United States
74 products $12 avg 1 ads
Apparel & Accessories mens fashion womens fashion
5 products $38 avg 1 ads
Apparel & Accessories mens fashion womens fashion
8 products $205 avg
Apparel & Accessories clothing store women's fashion Bundler ‑ Product Bundles App Lucky Orange Heatmaps & Replay
667 products $372 avg 5 ads
Apparel & Accessories womens clothing clothing store Infinite Product Options
Jo and Mae Boutique United States
25 products $29 avg
Apparel & Accessories women's fashion women's clothing
916 products $50 avg
Apparel & Accessories men's fashion clothing store
Press By Design United States
519 products $33 avg
Apparel & Accessories custom embroidery printed garments
212 products $137 avg
Apparel & Accessories apparel boutique footwear
Embriz Belgium
51 products $41 avg
Apparel & Accessories clothing store fashion accessories
Omnes in Uno United Arab Emirates
62 products $254 avg
Apparel & Accessories clothing store fashion accessories

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FAQ

How many Shopify Apparel boutique stores are there?

We currently track 340 active Shopify stores in the Apparel boutique segment.

Are Shopify Apparel boutique stores growing?

Yes. In the last 30 days, 36 new stores were indexed in the Apparel boutique segment, showing a 11% monthly growth rate.

What is the average product price in Shopify Apparel boutique stores?

Among stores with pricing data, the average listed price is about $101, with the most common pricing band at $25-$49.

What apps are most popular for Shopify Apparel boutique stores?

The top apps are Printful: Print on Demand, Klaviyo: Email Marketing & SMS, Conversion Bear Trust Badges. The complete ranked list is in the Popular Apps section on this page.

How often is the data updated?

The data is updated weekly. Most store records are refreshed within a few days of any change.

Can I export the data?

Yes. All paid plans include CSV exports. You can use the data for lead generation, market research, and competitor analysis.