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Topic
Updated Apr 6, 2026
Shopify

1,818 Shopify Clothing boutique Stores: Stats & Market Data (2026)

1,818 active Shopify stores fall into the Clothing boutique segment, with 117 newly added in the last 30 days. Among stores with catalog data, the most common product count range is 200-999, with prices typically in the $25-$49 range. The leading categories are Apparel & Accessories, Jewelry & Watches, Home & Garden. 70% maintain social media profiles — Instagram leads — and 10% run Meta ad campaigns.

70%
Social media
10%
Meta ads
54%
Contact info
Total Stores
1,818
Active Shopify stores
New (30d)
117
Newly added in the last 30 days
Avg. Products
511
Among 1,764 stores with catalog data
Avg. Price
$106
Among 1,741 stores with pricing data

Growth trend

Stores newly indexed each month over the past 12 months

120 60 0
May
Jun
Jul
Aug
Sep
Oct
Nov
Dec
Jan
Feb
Mar
Apr

117 new stores were added in the past 30 days (6% of the total), showing steady growth.

Products & categories

How many products stores carry, plus category breakdown.

1-9 140 · 8%
10-49 330 · 19%
50-199 526 · 30%
200-999 559 · 32%
1k-4.9k 185 · 10%
5k+ 24 · 1%
Category coverage

Categories are non-exclusive -- a store can belong to more than one category, so percentages may add up to more than 100%.

Apparel & Accessories
100% coverage
Jewelry & Watches
1% coverage
Home & Garden
1% coverage
Arts & Entertainment
1% coverage
Beauty & Cosmetics 8 Celebrations & Gifts 5 Animals & Pet Supplies 2 Furniture 2 Baby & Kids 1 Books & Literature 1 Toys & Games 1

Among stores with catalog data, the 200-999 product range is most common. The average is 511 products per store. That's larger than the Shopify average of 451. The strongest country concentrations are United States, India, United Kingdom.

Pricing & currencies

How products are priced, plus the currencies stores list in.

Under $25 224 · 13%
$25-$49 567 · 33%
$50-$99 535 · 31%
$100-$199 264 · 15%
$200-$499 109 · 6%
$500+ 42 · 2%
Store currencies
USD 956 EUR 262 GBP 107 CAD 86 AUD 84 INR 71 PKR 38 EGP 24

Among stores with pricing data, the most common price range is $25-$49. The average is higher at $106 because some stores price much higher, pulling it up. That's below the Shopify average of $204.

Popular apps

The most popular are Klaviyo: Email Marketing & SMS, Privy ‑ Email, SMS & Pop Ups, Kiwi Size Chart & Recommender.

Social media platforms

Instagram (66%), Facebook (49%), TikTok (19%).

Instagram
66%
Facebook
49%
TikTok
19%
Pinterest
11%
YouTube
7%
Twitter / X
5%
LinkedIn
1%

Social media engagement is exceptionally high: 70% of stores maintain social profiles and 10% run Meta ads.

Marketing & analytics tools

Google Analytics (26%), Google Tag Manager (5%), Google Ads (3%).

Google Analytics
26%
Google Tag Manager
5%
Google Ads
3%
Facebook Pixel
3%
TikTok Pixel
1%
Pinterest Pixel
0%

Popular themes

The most used are Dawn, Impulse, Debut.

Dawn 25% Impulse 6% Debut 6% Horizon 4% Prestige 4% Symmetry 3% Craft 2% Spotlight 2%

Need store-level data?

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Representative stores

A varied sample — weighted by data completeness, refreshed daily

Lurpshop Germany
295 products $33 avg 5 ads
Apparel & Accessories women's fashion clothing boutique Omnisend Email Marketing & SMS Hextom: Upsell Sales Boost
2,219 products $103 avg 1 ads
Apparel & Accessories fashion store clothing boutique AfterShip Email Marketing,SMS
114 products $19 avg 2 ads
Apparel & Accessories dress store women's fashion
Raphina United States
109 products $81 avg 1 ads
Apparel & Accessories women fashion clothing boutique
57 products $57 avg 1 ads
Apparel & Accessories fashion clothing store women's apparel
Once Boutique United States
75 products $34 avg 2 ads
Apparel & Accessories women's fashion clothing boutique Privy ‑ Email, SMS & Pop Ups
1,478 products $38 avg 1 ads
Apparel & Accessories women's fashion clothing boutique Hextom: Countdown Timer Bar
261 products $52 avg 10 ads
Apparel & Accessories summer dress women's fashion
24 products $18 avg 13 ads
Apparel & Accessories women dresses ladies tops
Elara Egypt
41 products $22 avg 1 ads
Apparel & Accessories fashion clothing store women's apparel
101 products $55 avg 6 ads
Apparel & Accessories women's fashion clothing boutique Kiwi Size Chart & Recommender
160 products $13 avg 3 ads
Apparel & Accessories sustainable fashion swedish design

Want the full dataset?

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FAQ

How many Shopify Clothing boutique stores are there?

We currently track 1,818 active Shopify stores in the Clothing boutique segment.

Are Shopify Clothing boutique stores growing?

Yes. In the last 30 days, 117 new stores were indexed in the Clothing boutique segment, showing a 6% monthly growth rate.

What is the average product price in Shopify Clothing boutique stores?

Among stores with pricing data, the average listed price is about $106, with the most common pricing band at $25-$49.

What apps are most popular for Shopify Clothing boutique stores?

The top apps are Klaviyo: Email Marketing & SMS, Privy ‑ Email, SMS & Pop Ups, Kiwi Size Chart & Recommender. The complete ranked list is in the Popular Apps section on this page.

How often is the data updated?

The data is updated weekly. Most store records are refreshed within a few days of any change.

Can I export the data?

Yes. All paid plans include CSV exports. You can use the data for lead generation, market research, and competitor analysis.