378 Shopify Custom Stores: Stats & Market Data (2026)
378 active Shopify stores fall into the Custom segment, with 11 newly added in the last 30 days. Among stores with catalog data, the most common product count range is 50-199, with prices typically in the Under $25 range. The leading categories are Apparel & Accessories, Arts & Entertainment, Celebrations & Gifts. 65% maintain social media profiles — Instagram leads — and 2% run Meta ad campaigns.
Growth trend
Stores newly indexed each month over the past 12 months
11 new stores were added in the past 30 days (3% of the total). Growth has slowed, but new stores are still opening. This is below the Shopify average of 7%.
Products & categories
How many products stores carry, plus category breakdown.
Categories are non-exclusive -- a store can belong to more than one category, so percentages may add up to more than 100%.
Among stores with catalog data, the 50-199 product range is most common. The average is 432 products per store. The strongest country concentrations are United States, India, Canada.
Pricing & currencies
How products are priced, plus the currencies stores list in.
Among stores with pricing data, the most common price range is Under $25. The average is higher at $193 because some stores price much higher, pulling it up. That's below the Shopify average of $204.
Popular apps
The most popular are Printful: Print on Demand, Loox: Product Reviews App & AI, Klaviyo: Email Marketing & SMS.
Marketing & analytics tools
Google Analytics (26%), Google Tag Manager (5%), Google Ads (2%).
Popular themes
The most used are Dawn, Debut, Craft.
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A varied sample — weighted by data completeness, refreshed daily
Privy ‑ Email, SMS & Pop Ups
Hextom: Quick Announcement Bar
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Start Free TrialFAQ
How many Shopify Custom stores are there?
We currently track 378 active Shopify stores in the Custom segment.
Are Shopify Custom stores growing?
Yes. In the last 30 days, 11 new stores were indexed in the Custom segment, showing a 3% monthly growth rate.
What is the average product price in Shopify Custom stores?
Among stores with pricing data, the average listed price is about $193, with the most common pricing band at Under $25.
What apps are most popular for Shopify Custom stores?
The top apps are Printful: Print on Demand, Loox: Product Reviews App & AI, Klaviyo: Email Marketing & SMS. The complete ranked list is in the Popular Apps section on this page.
How often is the data updated?
The data is updated weekly. Most store records are refreshed within a few days of any change.
Can I export the data?
Yes. All paid plans include CSV exports. You can use the data for lead generation, market research, and competitor analysis.
Social media platforms
Instagram (60%), Facebook (46%), TikTok (21%).
Social media adoption is strong at 65%, and 2% of stores run Meta ad campaigns.