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Topic
Updated Apr 27, 2026
Shopify

300 Shopify Modern Stores: Stats & Market Data (2026)

300 active Shopify stores fall into the Modern segment, with 38 newly added in the last 30 days. Among stores with catalog data, the most common product count range is 10-49, with prices typically in the $25-$49 range. The leading categories are Apparel & Accessories, Home & Garden, Furniture. 66% maintain social media profiles — Instagram leads — and 10% run Meta ad campaigns.

66%
Social media
10%
Meta ads
58%
Contact info
Total Stores
300
Active Shopify stores
New (30d)
38
Newly added in the last 30 days
Avg. Products
446
Among 292 stores with catalog data
Avg. Price
$301
Among 289 stores with pricing data

Growth trend

Stores newly indexed each month over the past 12 months

37 18 0
May
Jun
Jul
Aug
Sep
Oct
Nov
Dec
Jan
Feb
Mar
Apr

38 new stores were added in the past 30 days (13% of the total), showing steady growth. This is below the Shopify average of 18%.

Products & categories

How many products stores carry, plus category breakdown.

1-9 38 · 13%
10-49 88 · 30%
50-199 78 · 27%
200-999 67 · 23%
1k-4.9k 18 · 6%
5k+ 3 · 1%
Category coverage

Categories are non-exclusive -- a store can belong to more than one category, so percentages may add up to more than 100%.

Apparel & Accessories
39% coverage
Home & Garden
33% coverage
Furniture
15% coverage
Arts & Entertainment
6% coverage
Electronics
3% coverage
Jewelry & Watches
2% coverage
Celebrations & Gifts
2% coverage
Food & Beverages
1% coverage
Beauty & Cosmetics
1% coverage
Books & Literature
1% coverage
Toys & Games
1% coverage

Among stores with catalog data, most have smaller catalogs in the 10-49 product range. The average is higher at 446 because some stores carry much larger inventories. The strongest country concentrations are United States, India, United Kingdom.

Pricing & currencies

How products are priced, plus the currencies stores list in.

Under $25 44 · 15%
$25-$49 61 · 21%
$50-$99 60 · 21%
$100-$199 42 · 15%
$200-$499 41 · 14%
$500+ 41 · 14%
Store currencies
USD 139 EUR 39 INR 17 GBP 16 AUD 13 CAD 9 EGP 5 PKR 5

Among stores with pricing data, the most common price range is $25-$49. The average is higher at $301 because some stores price much higher, pulling it up. That's above the Shopify average of $212.

Popular apps

The most popular are Printful: Print on Demand, Klaviyo: Email Marketing & SMS, Conversion Bear Trust Badges.

Social media platforms

Instagram (64%), Facebook (42%), TikTok (16%).

Instagram
64%
Facebook
42%
TikTok
16%
Pinterest
14%
YouTube
11%
Twitter / X
9%
LinkedIn
4%

Social media adoption is strong at 66%, and 10% of stores run Meta ad campaigns.

Marketing & analytics tools

Google Analytics (36%), Google Tag Manager (10%), Google Ads (7%).

Google Analytics
36%
Google Tag Manager
10%
Google Ads
7%
Facebook Pixel
3%
TikTok Pixel
1%

Popular themes

The most used are Dawn, Horizon, Prestige.

Dawn 18% Horizon 8% Prestige 5% Debut 4% Craft 4% Spotlight 2% Atelier 2% Impulse 2%

Need store-level data?

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Representative stores

A varied sample — weighted by data completeness, refreshed daily

920 products $60 avg 9 ads
Home & Garden home decor modern UpPromote Affiliate Marketing AfterShip Email Marketing,SMS
333 products $261 avg 11 ads
Furniture home-furniture sustainable Hulk Contact Us Form
149 products $29 avg 30 ads
Furniture furniture modern
269 products $74 avg 5 ads
Apparel & Accessories trendy chic
86 products $1074 avg 6 ads
Furniture home-furniture modern
137 products $401 avg
Home & Garden home decor modern Hextom: Free Shipping Bar Variant Option Product Options
105 products $489 avg
Home & Garden modern minimalist Avada AI SEO Suite Optimizer
435 products $40 avg 6 ads
Apparel & Accessories fashion clothing
1,702 products $30 avg
Home & Garden Apparel & Accessories Toys & Games modern innovative Omnisend Email Marketing & SMS
252 products $289 avg 11 ads
Apparel & Accessories fashion clothing Kiwi Size Chart & Recommender Klaviyo: Email Marketing & SMS
66 products $37 avg 10 ads
Apparel & Accessories bags accessories
28 products $23 avg
Apparel & Accessories fashion women

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FAQ

How many Shopify Modern stores are there?

We currently track 300 active Shopify stores in the Modern segment.

Are Shopify Modern stores growing?

Yes. In the last 30 days, 38 new stores were indexed in the Modern segment, showing a 13% monthly growth rate.

What is the average product price in Shopify Modern stores?

Among stores with pricing data, the average listed price is about $301, with the most common pricing band at $25-$49.

What apps are most popular for Shopify Modern stores?

The top apps are Printful: Print on Demand, Klaviyo: Email Marketing & SMS, Conversion Bear Trust Badges. The complete ranked list is in the Popular Apps section on this page.

How often is the data updated?

The data is updated weekly. Most store records are refreshed within a few days of any change.

Can I export the data?

Yes. All paid plans include CSV exports. You can use the data for lead generation, market research, and competitor analysis.