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Updated Apr 27, 2026
Shopify

5,929 Shopify Stores Using Afterpay On‑Site Messaging: Usage Stats & Trends (2026)

5,929 Shopify stores currently use Afterpay On‑Site Messaging, with 192 newly added in the last 30 days. Among stores with catalog data, the most common product count range is 50-199, with prices typically in the $25-$49 range. The leading categories are Apparel & Accessories, Beauty & Cosmetics, Home & Garden. 77% maintain social media profiles — Instagram leads — and 9% run Meta ad campaigns.

77%
Social media
9%
Meta ads
59%
Contact info
Total Stores
5,929
Active Shopify stores
New (30d)
192
Newly added in the last 30 days
Avg. Products
584
Among 5,836 stores with catalog data
Avg. Price
$125
Among 5,854 stores with pricing data

Growth trend

Stores newly indexed each month over the past 12 months

190 95 0
May
Jun
Jul
Aug
Sep
Oct
Nov
Dec
Jan
Feb
Mar
Apr

192 new stores were added in the past 30 days (3% of the total). Growth has slowed, but new stores are still opening. This is below the Shopify average of 16%.

Products & categories

How many products stores carry, plus category breakdown.

1-9 410 · 7%
10-49 1,545 · 26%
50-199 1,848 · 32%
200-999 1,372 · 24%
1k-4.9k 544 · 9%
5k+ 117 · 2%
Category coverage

Categories are non-exclusive -- a store can belong to more than one category, so percentages may add up to more than 100%.

Apparel & Accessories
45% coverage
Beauty & Cosmetics
16% coverage
Home & Garden
10% coverage
Jewelry & Watches
8% coverage
Arts & Entertainment
6% coverage
Celebrations & Gifts
5% coverage
Food & Beverages
3% coverage
Baby & Kids
3% coverage
Health
2% coverage
Toys & Games
1% coverage

Among stores with catalog data, the 50-199 product range is most common. The average is 584 products per store. That's larger than the Shopify average of 448. The strongest country concentrations are United States, Australia, India.

Pricing & currencies

How products are priced, plus the currencies stores list in.

Under $25 1,359 · 23%
$25-$49 1,854 · 32%
$50-$99 1,215 · 21%
$100-$199 732 · 13%
$200-$499 449 · 8%
$500+ 245 · 4%
Store currencies
USD 4,102 AUD 967 GBP 352 NZD 316 CAD 180 EUR 3 IDR 1

Among stores with pricing data, the most common price range is $25-$49. The average is higher at $125 because some stores price much higher, pulling it up. That's below the Shopify average of $212.

Popular apps

The most popular are Klaviyo: Email Marketing & SMS, Privy ‑ Email, SMS & Pop Ups, Printful: Print on Demand.

Social media platforms

Instagram (73%), Facebook (63%), TikTok (23%).

Instagram
73%
Facebook
63%
TikTok
23%
YouTube
17%
Pinterest
17%
Twitter / X
14%
LinkedIn
2%

Social media engagement is exceptionally high: 77% of stores maintain social profiles and 9% run Meta ads. That's 15 percentage points above the Shopify average of 62%.

Marketing & analytics tools

Google Analytics (41%), Google Tag Manager (13%), Google Ads (6%).

Google Analytics
41%
Google Tag Manager
13%
Google Ads
6%
Facebook Pixel
3%
TikTok Pixel
1%
Pinterest Pixel
0%

Popular themes

The most used are Dawn, Debut, Impulse.

Dawn 14% Debut 12% Impulse 5% Prestige 4% Symmetry 2% Brooklyn 2% Minimal 2% Sense 2%

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Representative stores

A varied sample — weighted by data completeness, refreshed daily

89 products $29 avg 4 ads
Food & Beverages coffee tea Afterpay On‑Site Messaging ShareASale
168 products $88 avg 12 ads
Apparel & Accessories ethical fashion clothing store Afterpay On‑Site Messaging
Brandefy Skin United States
23 products $61 avg 124 ads
Beauty & Cosmetics dermatologist recommended skincare skincare shop online Afterpay On‑Site Messaging EG Auto Add to Cart Free Gift
12 products $1676 avg 1 ads
Education & Courses floristry training Afterpay On‑Site Messaging
264 products $28 avg 4 ads
Hardware microfiber cloth cleaning cloth Afterpay On‑Site Messaging Seal Subscriptions App
4,594 products $91 avg 9 ads
Apparel & Accessories Jewelry & Watches bohemian clothing handmade jewelry Afterpay On‑Site Messaging
40 products $46 avg 4 ads
Beauty & Cosmetics self care store bath salts Afterpay On‑Site Messaging Stamped Reviews & Loyalty
Pink Nade Australia
338 products $40 avg 1 ads
Apparel & Accessories earring sale stud earrings Afterpay On‑Site Messaging Carro: Collaborative Ecommerce
2,684 products $643 avg 2 ads
Baby & Kids kids beds childrens bed frames Afterpay On‑Site Messaging
131 products $18 avg 1 ads
Baby & Kids Home & Garden babyccino cup kids reusable cup Afterpay On‑Site Messaging Hextom: Free Shipping Bar
86 products $216 avg 2 ads
Apparel & Accessories australian-made craftsmanship Afterpay On‑Site Messaging Kiwi Size Chart & Recommender
111 products $28 avg 189 ads
Beauty & Cosmetics beauty cosmetics Afterpay On‑Site Messaging Seers Ai GDPR Cookie Banner

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FAQ

How many Shopify stores currently use Afterpay On‑Site Messaging?

Our database tracks 5,929 active Shopify stores using Afterpay On‑Site Messaging.

How fast is Afterpay On‑Site Messaging adoption growing?

In the last 30 days, 192 new stores were found using Afterpay On‑Site Messaging, showing a 3% monthly growth in adoption.

What is the average catalog size for stores using Afterpay On‑Site Messaging?

Among Shopify stores using Afterpay On‑Site Messaging with catalog data, the average is around 584 products, with most falling in the 50-199 range.

What other apps do Afterpay On‑Site Messaging users typically install?

The top apps are Klaviyo: Email Marketing & SMS, Privy ‑ Email, SMS & Pop Ups, Printful: Print on Demand. The complete ranked list is in the Popular Apps section on this page.

How often is the data updated?

The data is updated weekly. Most store records are refreshed within a few days of any change.

Can I export the data?

Yes. All paid plans include CSV exports. You can use the data for lead generation, market research, and competitor analysis.