52 Shopify Overlanding gear Stores: Stats & Market Data (2026)
52 active Shopify stores fall into the Overlanding gear segment, with 1 newly added in the last 30 days. Among stores with catalog data, the most common product count range is 10-49, with prices typically in the $500+ range. The leading categories are Vehicles & Parts, Hardware, Sporting Goods. 73% maintain social media profiles — Instagram leads — and 6% run Meta ad campaigns.
Growth trend
Stores newly indexed each month over the past 12 months
1 new stores were added in the past 30 days (2% of the total). Growth has slowed, but new stores are still opening. This is below the Shopify average of 7%.
Products & categories
How many products stores carry, plus category breakdown.
Categories are non-exclusive -- a store can belong to more than one category, so percentages may add up to more than 100%.
Among stores with catalog data, most have smaller catalogs in the 10-49 product range. The average is higher at 1,276 because some stores carry much larger inventories. That's larger than the Shopify average of 451. The strongest country concentrations are United States, Canada, United Kingdom.
Pricing & currencies
How products are priced, plus the currencies stores list in.
Among stores with pricing data, prices skew higher — the most common range is $500+, and the average listed price is $994. That's above the Shopify average of $204.
Popular apps
The most popular are Printful: Print on Demand, Bundler ‑ Product Bundles App, Infinite Product Options.
Marketing & analytics tools
Google Analytics (60%), Google Tag Manager (13%), Google Ads (6%).
Popular themes
The most used are Dawn, Ride, Pursuit.
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Hulk Contact Form Builder
Infinite Product Options
Lucky Orange Heatmaps & Replay
Infinite Product Options
UpPromote Affiliate Marketing
Klaviyo: Email Marketing & SMS
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Start Free TrialFAQ
How many Shopify Overlanding gear stores are there?
We currently track 52 active Shopify stores in the Overlanding gear segment.
Are Shopify Overlanding gear stores growing?
Yes. In the last 30 days, 1 new stores were indexed in the Overlanding gear segment, showing a 2% monthly growth rate.
What is the average product price in Shopify Overlanding gear stores?
Among stores with pricing data, the average listed price is about $994, with the most common pricing band at $500+.
What apps are most popular for Shopify Overlanding gear stores?
The top apps are Printful: Print on Demand, Bundler ‑ Product Bundles App, Infinite Product Options. The complete ranked list is in the Popular Apps section on this page.
How often is the data updated?
The data is updated weekly. Most store records are refreshed within a few days of any change.
Can I export the data?
Yes. All paid plans include CSV exports. You can use the data for lead generation, market research, and competitor analysis.
Social media platforms
Instagram (67%), Facebook (58%), YouTube (29%).
Social media engagement is exceptionally high: 73% of stores maintain social profiles and 6% run Meta ads. That's 8 percentage points above the Shopify average of 65%.